Summary
The Toys and Games market is valued at INR 40 bn in 2010 and is expected to grow rapidly in the future. The perception towards toys and games as a necessity for all round development of child will drive the market.
The report begins with an overview of the industry indicating market size, growth and the various types of toys in the market. Major manufacturing hubs in India have also been highlighted.
An analysis of the drivers explains growth factors such as growing disposable income, growth in preschool, large population of children, changing people¡¯s perception, increasing awareness of quality issues, developing mall culture and National Program for the Development of Toy Industry. The key challenges identified include large scale imports of toys from China, old technology and obsolete design. The report identifies the key trends including preference among parents towards educational toys and games, growth in movies and cartoons character toys and entry of major foreign players.
Competition section provides the share of organized and unorganized players. It also provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

Table of Contents
Page 1: Executive Summary
Overview
Page 2: Market size & growth: Including forecast (2010-2012)
Page 3: Major toy manufacturing hubs in India
Drivers & Challenges
Page 4: Drivers & Challenges-Summary
Page 5-10: Drivers
Page 11-12: Challenges
Trends
Page 13: Trends-Summary
Page 14-15: Key Trends
Competition
Page 16: Overview
Page 17-19: Major domestic players
Page 20-28: Other domestic players
Page 29-30: Major foreign players
Page 31: Other foreign players