Description

Radio stations generated revenue of INR 8 bn in 2008; expected to reach INR 18 bn by 2012. Share of Radio advertising was 3.3 % in 2008; expected to reach 4 % in 2012.

The report provides a snapshot of the market. Privatization of Radio discusses phase I and phase II rounds of FM licensing in India. An overview gives a quick picture of the market with estimated advertising revenues and share, and profile of advertisers on radio. An analysis of drivers reveals that increasing radio listener base, favourable demographics, opportunities in Phase III expansion, political advertising, increasing advertising by small local brands and introduction of new performance measurement tool is driving growth in this sector. The key challenges identified include royalty, lack of content differentiation, Government Regulations, low share of ad spend and bargaining tactics used by advertisers.

The report identifies the current market trends including emergence of visual radio, satellite radio, community radio, internet radio, sales alliances and players going niche. The competitive landscape profiles the major players in this sector in terms of business description, number of FM stations and FM frequencies of each player. The report also provides details key developments in this sector.

Table of Contents

Page 1: Executive Summary
Page 2: Time Line Radio Privatization
Page 3: Phase I and II of FM Licensing
Market Overview
Page 4: Market Overview: Advertising Revenues and Share (2004-2012e), Advertisers Profile on Radio
Page 5: Overview of Cost Structure
Drivers & Challenges
Page 6: Summary
Page 7- 9: Drivers
Page: 10- 11: Challenges
Trends
Page 12: Summary
Page 13-15: Trends
Competition
Page 16: Competition Overview
Page 17-23: Major Players
Key Developments
Page 24: Key Developments