Summary
Total market for Nutraceuticals in India is valued at INR 44 bn in 2009; it is estimated to reach INR 95 bn in 2013. Market comprises of two segments - Food Supplements and Vitamins & Minerals.
The report provides a snapshot of the market including its segments food supplements, and vitamins and minerals. An overview gives a quick picture of the market with estimated market size, growth rate and key products and examples. An analysis of drivers reveals that increasing shift towards preventive therapies, increase in disposable income, increase in healthcare spending, ageing population, pharma retail growth, and favourable pricing environment is driving growth in this sector. The key challenges identified include lack of standardization, high pricing, lack of awareness, marketing and distribution challenge. Future trends identified include fortified foods, ayurvedic Nutraceuticals and foreign tie-ups. The competitive landscape identifies major players in this sector. The report also provides details of the key developments and private equity investments in this sector.
Table of Contents
Page 1: Executive Summary
Introduction
Page 2: Classification of Nutraceuticals
Market Overview
Page 3: Market Overview, Market Size, Growth and Market Segments
Page 4: Market-Overview: Food Supplement & Vitamins and Minerals Market
Drivers & Challenges
Page 5: Summary
Page 6- 9: Drivers
Page: 10- 12: Challenges
Trends
Page 13: Summary
Page 14-15: Trends
Government Regulations
Page 16: Food Safety and Standards Act 2006
Competition
Page 17: Competition Overview
Page 18-28: Major Players
PE Investments
Page 29: PE Investments
Key Developments
Page 30: Key Developments
