Summary
Online advertising in India is fast gaining acceptance and offers an ever increasing user base. Increasing awareness among advertisers and increase in Internet penetration are driving growth of the online medium and its horizontals. The market is expected to witness only a 27% p.a. growth from 2008-2013 primarily due the massive advertising budget cuts in the industry.
The report provides a brief overview of the advertising industry in India and then focuses on the details of online advertising. The report touches upon the options for advertising online, technological advances and talks about the factors which influence growth. Reach of the Internet in the domestic market, the expatriate population and language & literacy as barriers have been discussed in the report.
The competitive landscape identifies the online ad networks operating in the country, and highlights various services offered by them. The report also covers major PE/VC deals and successful entrepreneurial ventures in the online advertising space.
Table of Contents
Page 1: Executive Summary
Indian Advertising Industry
Page 2: Growth of advertising in India, segment-wise market share and future growth prospects
Online Advertising Industry
Page 3: Overview-Market size, growth rates and comparative analysis
Page 4: Advertising Options-Online Ad networks' model
Page 5: Nature of the medium, Metric systems used
Page 6: Technological advancements
Factors influencing growth
Page 7: Summary
Page 8: Reach of the Internet-Domestic, Internet penetration analysis
Page 9: Indian Expatriates-Online characteristics
Page10: Consumption of online media, Response to online advertising
Page 11: Language & Literacy as barriers
Trends
Page 12: Summary
Page 13: Break-up of the market by verticals, online ad spends by verticals
Page 14: Entrepreneurial ventures
Page 15: Foreign Ad Networks, PE/VC investments and deals
Competition
Page 16: Market share of portals, search engines, online ad networks
Page 17: Services offered by online ad networks
