Research Category

European Mobile Market Scenario to 2012 2009-5-5 12:16

Publisher:

Published:

May 2008

Format:

PDF

Price:

$1400.00 Buy Now: $840.00

Pages:

135

Key Words:

European Mobile

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Report Summary

"European Mobile Market Scenario to 2012"is an extensively researched objective analysis on the growing marketplace for mobile handset industry in the Europe. The report discusses the impact of technology on the mobile market and anticipates the future direction of key segments of the market.

This report will help the clients to analyze the leading-edge opportunities critical to the success of the growing mobile handset market in Europe. The analysis given in the report is supplemented with the statistical facts and helps handset manufacturers, service providers, and investors navigate the evolving market of mobile handsets in Europe.

Markets Covered

This section covers the industry background, overview and number of operators in each region of the European mobile device and handset market. The report covers Bulgaria, Denmark, Finland, France, Ireland, the Netherlands, Poland, Turkey, the UK, Czech Republic, Germany, Hungary, Italy, Russia, Spain and Ukraine.

Market Analysis

The European mobile market, despite saturation (most of the region¡¯s markets had exceeded 100% penetration at the end of 2007), continues to grow. Data ARPU has been resilient despite promotions lowering the price of SMS services, which alone can account for up to 90% of total data revenue. Operators have successfully focused on migrating subscribers to 3G, while GSM growth has been flat or minimal, though until flat-rate data plans become common, the expensive 3G services will remain under-used.

Key Findings

- The total mobile subscription in Europe reached 753.5 Million by the end of December 2007 at a CAGR of nearly 17.6% during the period 2002-2007.
- In terms of subscriber base, the largest market in Europe is Russia with a share of 22%. In comparison, Ireland forms the smallest market with approx 0.7% share in 2006.
- Total mobile subscribers in the European region are expected to increase at a CAGR of around 2.35% during 2008-2012.
- Mobile collaboration is emerging as a big time phenomenon in Europe, thus driving the mobile industry of the region.

Key Issues & Facts

- What are the main factors that are driving the mobile market in the European region?
- What are the recent trends and developments in the mobile industry in Europe?
- What is the mobile subscriber penetration rate in Europe?
- How value-added services are driving the mobile phone market?
- What is the country-wise mobile subscriber base in Europe?
- What are the future growth prospects and opportunities for the mobile industry in Europe?

Forecast & Analysis

The report gives an idea of the competitive landscape of the mobile industry through a detailed market sizing and forecast on the mobile handset market. The most optimistic and pessimistic approach of the market analysis helps the manufacturers and service providers to anticipate the future scenario of the European mobile market.

Key Players

This section provides an overview of the facts and financials of key competitors, including mobile handset manufacturers like Nokia OYJ, Motorola, Inc, Sony Ericsson Mobile Communications AB, Siemens AG, Samsung Electronics Co., Ltd., Ericsson Inc, BenQ Corporation, Alcatel-Lucent; and mobile phone service providers like Vodafone, Orange PLC, SONOFON Holding A/S, E-Plus Mobilfunk GmbH & Co. KG, TeliaSonera AB, and Elisa Corporation, among others.

Research Methodology

Information Sources
The information has been sourced from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and access to more than 3000 paid databases.

Analysis Method
Methods like ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for prudent analysis.

Table of Contents

Chapter 1    Analyst View

Chapter 2    European Mobile Market: An Overview

Chapter 3    Why the Europe Mobile Market is Attractive

3.1    Young & Urban Population
3.2    Technological Advancement
3.3    Mobile Collaboration
3.4    Purchasing Power
3.5    Relocation (Rural to Urban)

Chapter 4    Europe Mobile Market Performance by Country

4.1    Bulgaria
    4.1.1 Mobile Subscription
        4.1.1.1 Past & Current Performance
        4.1.1.2 Future Scenario (2008-2012)
    4.1.2 Mobile Revenue/Market Share
    4.1.3 Recent Developments
4.2    Denmark
    4.2.1 Mobile Subscription
        4.2.1.1 Past & Current Performance
        4.2.1.2 Future Scenario (2008-2012)
    4.2.2 Mobile Revenue/Market Share
    4.2.3 Recent Developments
4.3    Finland
    4.3.1 Mobile Subscription
        4.3.1.1 Past & Current Performance
        4.3.1.2 Future Scenario (2008-2012)
    4.3.2 Mobile Revenue/Market Share
    4.3.3 Recent Developments
4.4    France
    4.4.1 Mobile Subscription
        4.4.1.1 Past & Current Performance
        4.4.1.2 Future Scenario (2008-2012)
    4.4.2 Mobile Revenue/Market Share
    4.4.3 Recent Developments
4.5    Ireland
    4.5.1 Mobile Subscription
        4.5.1.1 Past & Current Performance
        4.5.1.2 Future Scenario (2008-2012)
    4.5.2 Mobile Revenue/Market Share
    4.5.3 Recent Developments
4.6    Netherlands
    4.6.1 Mobile Subscription
        4.6.1.1 Past & Current Performance
        4.6.1.2 Future Scenario (2008-2012)
    4.6.2 Mobile Revenue/Market Share
    4.6.3 Recent Developments
4.7    Poland
    4.7.1 Mobile Subscription
        4.7.1.1 Past & Current Performance
        4.7.1.2 Future Scenario (2008-2012)
    4.7.2 Mobile Revenue/Market Share
    4.7.3 Recent Developments
4.8    Turkey
    4.8.1 Mobile Subscription
        4.8.1.1 Past & Current Performance
        4.8.1.2 Future Scenario (2008-2012)
    4.8.2 Mobile Revenue/Market Share
    4.8.3 Recent Developments
4.9    United Kingdom
    4.9.1 Mobile Subscription
        4.9.1.1 Past & Current Performance
        4.9.1.2 Future Scenario (2008-2012)
    4.9.2 Mobile Revenue/Market Share
    4.9.3 Recent Developments
4.10    Czech Republic
    4.10.1 Mobile Subscription
        4.10.1.1 Past & Current Performance
        4.10.1.2 Future Scenario (2008-2012)
    4.10.2 Recent Developments
4.11    Germany
    4.11.1 Mobile Subscription
        4.11.1.1 Past & Current Performance
        4.11.1.2 Future Scenario (2008-2012)
    4.11.2 Recent Developments
4.12    Hungary
    4.12.1 Mobile Subscription
        4.12.1.1 Past & Current Performance
        4.12.1.2 Future Scenario (2008-2012)
    4.12.2 Recent Developments
4.13    Italy
    4.13.1 Mobile Subscription
        4.13.1.1 Past & Current Performance
        4.13.1.2 Future Scenario (2008-2012)
    4.13.2 Recent Developments
4.14    Russia
    4.14.1 Mobile Subscription
        4.14.1.1 Past & Current Performance
        4.14.1.2 Future Scenario (2008-2012)
    4.14.2 Recent Developments
4.15    Spain
    4.15.1 Mobile Subscription
        4.15.1.1 Past & Current Performance
        4.15.1.2 Future Scenario (2008-2012)
    4.15.2 Recent Developments
4.16    Ukraine
    4.16.1 Mobile Subscription
        4.16.1.1 Past & Current Performance
        4.16.1.2 Future Scenario (2008-2012)
    4.16.2 Recent Developments

Chapter 5    Market Opportunities

5.1    Mobile TV
5.2    Handset Replacement Market
5.3    Mobile Handset Manufacturers
5.4    Mobile Gaming

Chapter 6    Key Players

6.1    Major Handset Manufacturers
    6.1.1 Nokia OYJ
    6.1.2 Motorola, Inc.
    6.1.3 Sony Ericsson Mobile Communications AB
    6.1.4 Siemens AG
    6.1.5 Samsung Electronics Co., Ltd.
    6.1.6 Ericsson Inc.
    6.1.7 BenQ Corporation
    6.1.8 Alcatel-Lucent
6.2    Major Mobile Phone Service Providers
    6.2.1 Vodafone
    6.2.2 Orange PLC
    6.2.3 O2
    6.2.4 SONOFON Holding A/S
    6.2.5 E-Plus Mobilfunk GmbH & Co. KG
    6.2.6 TeliaSonera AB
    6.2.7 Elisa Corporation
    6.2.8 TDC A/S
    6.2.9 Mobistar SA

Figures

Figure 2-1: Europe - Mobile Subscriber Base (in Million), 2002-2007E
Figure 2-2: Europe - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 3-1: Europe - Growth in Urban Population by Region (%), 2000 & 2030F
Figure 4-1: Bulgaria - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-2: Bulgaria - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-3: Bulgaria - Postpaid Mobile Subscriber Base (in Million), 2002-2006
Figure 4-4: Bulgaria - Prepaid Mobile Subscriber Base (in Million), 2002-2006
Figure 4-5: Bulgaria - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-6: Bulgaria - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-7: Bulgaria - Mobile Services Revenue (in Billion BGN), 2005 & 2006
Figure 4-8: Bulgaria - Share of Mobile Services Revenue in Telecom Market (%), 2006
Figure 4-9: Denmark - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-10: Denmark - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-11: Denmark - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-12: Denmark - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-13: Finland - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-14: Finland - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-15: Finland - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-16: Finland - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-17: Finland - Share of Mobile Operators (%), 2006
Figure 4-18: France - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-19: France - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-20: France - Share of Subscription & Flat Rate Packages & Prepaid Cards in Mobile Market (%), 2002-2006
Figure 4-21: France - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-22: France - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-23: Ireland - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-24: Ireland - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-25: Ireland - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-26: Ireland - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-27: Ireland - Mobile Retail Revenue* (in Million Euro), Q4 2005 to Q4 2007
Figure 4-28: Netherlands - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-29: Netherlands - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-30: Netherlands - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-31: Netherlands - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-32: Netherlands - Share of Mobile Operators (%), H1 2006
Figure 4-33: Poland - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-34: Poland - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-35: Poland - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-36: Poland - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-37: Poland - Mobile Subscription Revenue (in Million PLN), 2002-2006
Figure 4-38: Poland - Share of Mobile Operators by Subscription (%), 2002-2006
Figure 4-39: Poland - Share of Mobile Operators by Revenue (%), 2002-2006
Figure 4-40: Turkey - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-41: Turkey - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-42: Turkey - Prepaid Mobile Subscriber Base* (in Million), 2002-2006
Figure 4-43: Turkey - Postpaid Mobile Subscriber Base* (in Million), 2002-2006
Figure 4-44: Turkey - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-45: Turkey - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-46: Turkey - Mobile Subscription Revenue (in Billion US$), 2002-2005
Figure 4-47: UK - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-48: UK - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-49: UK - Contract Mobile Subscriber Base (in Million), 2002-2006
Figure 4-50: UK - Pre-pay Mobile Subscriber Base (in Million), 2002-2006
Figure 4-51: UK - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-52: UK - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-53: UK - Mobile Retail Revenue (in Billion GBP), 2002-2006
Figure 4-54: UK - Average Retail Revenue per Mobile Subscription (in GBP per Month), 2002-2006
Figure 4-55: Czech Republic - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-56: Czech Republic - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-57: Czech Republic - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-58: Czech Republic - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-59: Germany - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-60: Germany - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-61: Germany - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-62: Germany - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-63: Hungary - Mobile Subscriber Base (in Million), 2002-2007
Figure 4-64: Hungary - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-65: Hungary - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-66: Hungary - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-67: Italy - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-68: Italy - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-69: Italy - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-70: Italy - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-71: Russia - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-72: Russia - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-73: Russia - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-74: Russia - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-75: Spain - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-76: Spain - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-77: Spain - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-78: Spain - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 4-79: Ukraine - Mobile Subscriber Base (in Million), 2002-2007E
Figure 4-80: Ukraine - Mobile Subscriber Penetration (per 100 People), 2002-2007E
Figure 4-81: Ukraine - Forecast for Mobile Subscriber Base (in Million), 2008-2012
Figure 4-82: Ukraine - Forecast for Mobile Subscriber Penetration (per 100 People), 2008-2012
Figure 5-1: Global - Forecast for Mobile TV Market by Region (%), 2011
Figure 5-2: Global - Forecast for Mobile Gaming Revenue by Region (%), 2011

Tables

Table 2-1: Europe - Mobile Subscriber Base by Country (in Million), 2002-2007E
Table 4-1: Bulgaria - Number of SMS & MMS Sent through Mobile (in ¡®000), 2003-2006
Table 4-2: Bulgaria - Share of Mobile Operators by Revenue (%), 2003-2006
Table 4-3: Bulgaria - Share of Mobile Operators by Subscription (%), 2003-2006
Table 4-4: Denmark - Share of Mobile Operators by Subscription (%), 2002-2006
Table 4-5: Finland - Mobile Calls & Messages (in Million), Q4 2005 to Q3 2007
Table 4-6: France - Mobile Subscriber Base by Customer Type (in Million), 2002-2006E
Table 4-7: France - Mobile Subscriber Base by Subscription Type (in Million), 2002-2006E
Table 4-8: France - Outbound Mobile Calling by Destination (in Billion Minutes), 2002-2006E
Table 4-9: France - Outbound Mobile Calling by Subscription Type (in Billion Minutes), 2002-2006E
Table 4-10: France - Mobile Services Revenue (in Billion Euro), 2002-2006E
Table 4-11: France - Mobile Services Revenue by Subscription Type (in Billion Euro), 2002-2006E
Table 4-12: France - Outbound Mobile Calling Revenue by Destination (in Billion Euro), 2002-2006E
Table 4-13: Ireland - Mobile Services Volume (Q4 2005 to Q4 2007)
Table 4-14: Netherlands - Mobile Retail Revenue* (in Million Euro), H1 2006 & H1 2007
Table 4-15: Netherlands - Mobile Wholesale Revenue* (in Million Euro), H1 2006 & H1 2007
Table 4-16: UK - Mobile Subscriber Base by Operator (in Million), 2002-2006
Table 4-17: UK - Mobile Retail Revenue by Service (in Billion GBP), 2002-2006
Table 4-18: UK - Mobile Retail Revenue by Operator (in Billion GBP), 2002-2006
Table 4-19: UK - Average Retail Revenue per Mobile Subscription by Service (in GBP per Month), 2002-2006
Table 6-1: Nokia OYJ - Key Financials (in Million Euro), 2005-2007
Table 6-2: Motorola, Inc. - Key Financials (in Million US$), 2005-2007
Table 6-3: Sony Ericsson Mobile Communications AB - Key Financials (in Million Euro), 2005-2007
Table 6-4: Siemens AG - Key Financials (in Million US$), 2005-2007
Table 6-5: Samsung Electronics Co., Ltd. - Key Financials (in Billion KRW), 2005 & 2006
Table 6-6: Ericsson Inc. - Key Financials (in Million SEK), 2005-2007
Table 6-7: BenQ Corporation - Key Financials (in Million TWD), 2004-2006
Table 6-8: Alcatel-Lucent - Key Financials (in Million Euro), 2005-2007
Table 6-9: Vodafone - Key Financials (in Million GBP), 2005-2007
Table 6-10: Orange PLC - Key Financials (in Million Euro), 2006 & 2007
Table 6-11: O2 - Key Financials (in Million GBP), 2003-2005
Table 6-12: SONOFON Holding A/S - Key Financials (in Million NOK), 2004-2006
Table 6-13: TeliaSonera AB - Key Financials (in Million SEK), 2005-2007
Table 6-14: Elisa Corporation - Key Financials (in Million Euro), 2006 & 2007
Table 6-15: TDC A/S - Key Financials (in Million DKK), 2005-2007
Table 6-16: Mobistar SA - Key Financials (in ¡®000 Euro), 2006 & 2007