Summary

With the improving purchasing power, rapid economic liberalization and favorable government policies, tourism has emerged as a new growth avenue for the Chinese economy over the recent few years. These developments and reforms have taken the tourism industry to new heights and introduced multistage transformations that attracted tourists not only from within the country but from overseas countries as well. The growth process can be segregated into different phases where the initial phase belonged to the emergence of inbound travel market and moved ahead to the development of domestic and outbound travel market.

Our new research report "China Tourism Industry Forecast to 2012" has found that domestic and outbound tourism segments have witnessed positive growth despite economic slowdown and changing industry landscape. These two segments are the most lucrative segments of tourism industry. At present, China has the world largest domestic tourism market considering the fact that more than 1.7 Billion domestic travelers generated total revenue of over US$ 100 Billion in 2008. The outbound travel market has also been undergoing phenomenal transformation, with close to 45 Million travelers generated revenue of more than US$ 35 Billion in the same year (2008).

We anticipate marginal effect of 2008 financial crisis on the Chinese tourism industry as compared to other tourist destinations across the globe. The impact of recession has fallen on the inbound tourism market but it will be able to gain its lost momentum from 2010 onwards. Domestic and outbound tourism markets will maintain their growth rate and contribute more than 50% of the tourism industry revenue and visitors movement.

The report incorporates an extensive research and rational analysis of the tourism industry in China. It provides segment level analysis of the industry along with future trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts and vendors to get in-depth knowledge of the current, past and future performance of the industry. The future outlook mentioned in the report has been derived by interacting with various industry veterans, experts, analyzing information from research papers, journals and our in-house developed models.

Table of contents

1. Analyst View
2. Industry Overview
3. Market Drivers
     3.1 Economic Liberalization
     3.2 Yuan Appreciation
     3.3 Improving Infrastructure
     3.4 Government Initiatives
4. Industry Outlook to 2012
     4.1 Tourist Arrivals
            4.1.1 Region/Country
            4.1.2 Purpose
            4.1.3 Mode of Transport
            4.1.4 Receipts
     4.2 Outbound Tourism
            4.2.1 Destination
            4.2.2 Purpose
            4.2.3 Expenditure
     4.3 Domestic Tourism
            4.3.1 Visitor
            4.3.2 Expenditure
5. Hotel Industry
6. Emerging Trends
     6.1 Travel Agencies
     6.2 Medical Tourism
     6.3 Online Travel Services
     6.4 Expanding Approved Destination Status
     6.5 MICE Tourism
7. Competitive Landscape
     7.1 Beijing Capital Tourism Co., Ltd.
     7.2 China Travel International Investment Hong Kong Ltd.
     7.3 Ctrip.com International
     7.4 China United Travel Co., Ltd.
     7.5 Guilin Tourism Corporation Ltd.
     7.6 Shanghai Jin Jiang International Hotels (Group) Co. Ltd.

List of Figures:

Figure 2-1: Inbound Tourist (Million), 2004-2008
Figure 2-2: Inbound Tourist by Region (%), 2008 & H1 2009
Figure 2-3: Forecast for Inbound Tourist (Million), 2009-2012
Figure 3-1: Nominal GDP (Billion US$) and Real GDP Growth (%), 2004-2008
Figure 3-2: Yuan-Dollar Exchange Rate (2005-2009)
Figure 4-1: Foreign Tourist Arrivals (Million), 2004-2008
Figure 4-2: Forecast for Foreign Tourist Arrivals (Million), 2009-2012
Figure 4-3: Foreign Tourist Arrivals by Region (%), 2008 & H1 2009
Figure 4-4: Foreign Tourist Arrivals by Purpose of Visit (%), 2008 & H1 2009
Figure 4-5: Foreign Tourist Arrivals by Mode of Transport (%), 2008 & H1 2009
Figure 4-6: International Tourism Receipts (Billion US$), 2004-2008
Figure 4-7: International Tourist Spending by Segment (%), 2007 & 2008
Figure 4-8: International Tourism Receipts by Top 5 Provinces (Million US$), 2008
Figure 4-9: Forecast for International Tourism Receipts (Billion US$), 2009-2012
Figure 4-10: Outbound Tourist (Million), 2004-2008
Figure 4-11: Forecast for Outbound Tourist (Million), 2009-2012
Figure 4-12: Outbound Tourist by Region (%), 2007 & 2012
Figure 4-13: Top 5 Destinations for Outbound Tourist (Million), 2008
Figure 4-14: Outbound Tourism by Purpose of Visit (%), H1 2009
Figure 4-15: Outbound Tourism Expenditure (Billion US$), 2005-2008
Figure 4-16: Forecast for Outbound Tourism Expenditure (Billion US$), 2009-2012
Figure 4-17: Domestic Tourist (Million), 2004-2008
Figure 4-18: Rural and Urban Domestic Tourist (Million), 2004-2008
Figure 4-19: Forecast for Domestic Tourist (Million), 2009-2012
Figure 4-20: Expenditure by Domestic Tourist (Billion Yuan), 2005-2008
Figure 4-21: Expenditure by Rural and Urban Domestic Tourist (Billion Yuan), 2005-2008
Figure 4-22: Forecast for Expenditure by Domestic Tourist (Billion Yuan), 2009-2012
Figure 5-1: Hotel Industry Revenue (Billion Yuan), 2007 & 2008
Figure 5-2: Number of Star Rated Hotels (2006-2008)
Figure 5-3: Number of Hotels by Category (2007 & 2008)
Figure 5-4: Number of Hotel Rooms (Million), 2006-2012
Figure 6-1: Number of Domestic and International Travel Agencies (2005-2008 & 2012)
Figure 6-2: Online Travel Market (Billion Yuan), 2008-2012

List of Tables:

Table 4-1: Number of Foreign Tourist Arrivals by Region/Country (2007 & 2008)
Table 4-2: Number of Foreign Tourist Arrivals by Purpose of Visit (2008)
Table 6-1: Number of Health Institutions and Professionals by Type (2005-2007)