Report Summary
Service providers are focused on increasing the ARPU for data services beyond the 15% to 20% threshold as this is the maximum rate they have achieved to date. Value-added Services (VAS) applications also provide 10% to 12% of the revenue and the remainder is still the revenue from basic voice related services. This is about launching new applications and services to end-user customers, however, they must also keep operating expenses in line as they roll out new VAS and data services. Thus the concept of service delivery platforms came into existence. SDP allow operators to install, integrate and then manage content based applications, OSS, BSS and VAS elements in a much easier way.
SDP enables operators to get to market faster with new niche services, deliver services across multiple network types, reduce service deployment complexity, simplify service interaction, and ease service management - positively impacting revenues and reducing costs. Service Delivery Platform (SDP) includes vital common functions that an operator needs to manage Service Layer in respect to the increasing number of applications and users.
This publication will help the reader understand the basics of SDP as well as more advanced areas such as workflow management, content publishing and management. It is a must read for anyone considering deployment of SDP-based applications and/or rationalizing the network to become more streamlined in terms of application development and service delivery.
Report Outline
1 INTRODUCTION 4
2.SDP - One solution to integrate numerous applications 8
3.EVOLUTION OF SERVICE DELIVERY PLATFORM 10
4.ELEMENTS OF SDP 13
4.1.Service Creation Environment13
4.2.Service Execution Environment17
4.2.1.Presence/Location based applications 18
4.2.2.Application Integration on the Fly 19
4.2.3.SIP Servlet Container/Application Server20
4.2.4.Messaging Enabler21
5.SOA concept in Telecom and SDP 22
6.Implementing SDP in the network 24
7.SDP Architecture and Process Flow 26
7.1.Content Management Platforms 29
7.1.1.Content Publishing Engine 32
7.1.2.Content Management Engine 33
7.2.Parlay Gateways 34
7.3.Tips to Operators to evaluate SDP 36
8.Conclusion and Recommendation 39
9.Learnings for Mobile Operators 41
10.Frequently asked Questions regarding SDP 42
11.Abbreviations 43
Figures
Figure 1 Access and Device dependent approach 5
Figure 2 Access and Device Independent SDP based approach 7
Figure 3 Missed Call Application 14
Figure 4 Yearly estimate of IMS based Operators 24
Figure 5 SDP Architecture 26
