Report Outline

Chapter 1 Analysis on Development Status of Coating Industry 1
Section 1 Coating and its Relevant Properties 1
I. Composition of Coating 1
II. Functions of Coating 1
III. Classification of Coating: 1
IV. Film Forming Theory of Coating: 2
Section 2 Analysis on Coating Industrial Policies in 2008 2
I. Influences of Policies in 2008 to the Sales of Coatings. 2
II. Analysis on Import Taxes of Synthetic Resins in 2008 2
III. Analysis on Some Coating Project Plans in 2008 2
IV. Analysis on the Import and Export Policies of Coating and Paint in Xiamen in 2008 4
V. Analysis on Abolishment of the Exemption System of Coating in China in 2008 5

Chapter 2 Analysis on Relevant Industries of Coating Industry 6
Section 1 Analysis on Development of Chemical Industry 6
I. Main Economy Indicators of Manufacturing Industry of Chemical Materials and Products in 2008 6
II. Import and Export Conditions of Products of Chemical and Its Relevant Industries in 2008 10
III. Analysis on Development of Chemical Industry in the 4th Quarter of 2008 10
Section 2 Analysis on Development of Real Estate Industry 10
I. Analysis on Policies on Real Estate Industry of China in November 2008 10
II. Conditions of Real Estate Industry in the 3rd Quarter in 2008 11
III. Development Trend of Real Estate Industry in 2009 11
Section 3 Analysis on Automobile Industry 12
I. Statistics on Automobile Output in 2008 12
II. Economic Situation of Automobile Industry of the First Three Quarters of China in 2008 18
III. Situation of Automotive Import & Export in 2008 19
IV. Future Trend of the Domestic Auto Market 19

Chapter 3 Analysis on Development of the Coating Raw/Auxiliary Material Industries 22
Section 1 Analysis on Development of the Resin Industry 22
I. Output of the Synthetic Resin Manufacturing Industry in 2008 22
II. Development Situation of the Synthetic Resin Market 24
III. Analysis on the Synthetic Resin Market Prospect 24
Section 2 Analysis on Development of the Pigment Industry 24
I. Output of Chinese Pigment Manufacturing Industry in 2008 24
II. Direction of the Pigment Industry Development in 2008 26
III. Imports and Exports of Chinese Pigment Manufacturing Industry in 2008 26
IV. Situation of National Organic Pigment Development from 2007 to 2008 26
V. Situation of Chinese Titanium Pigment Development in 2008 26
Section 3 Analysis on Development of Other Raw/Auxiliary Materials Industries 27
I. Application and Prospect of Water-based Industrial Coating Additive 27
II. Development of the Solvent Market 28
Part 2 Analysis on Industry Development at Home and Abroad 29

Chapter 4 Analysis on the World's Paint Industry Development 29
Section 1 Overview of the World's Paint Industry Development 29
I. Situation of the World's Paint Market in 2008 29
II. Ranking of the World's Famous-Brand Paints and Coatings from 2007 to 2008 29
III. Forecast on the Scale of Global Coating Market in 2012 31
Section 2 Analysis on Coating Industry of the USA 31
I. Forecast on Ceramic Coating Market in North America in 2012 31
II. Development Status of US Coating Industry in 2008 31
III. Forecast on the US Coating Demand in the Next Four Years 32
IV. Research & Development of Nano Coatings in Canada in 2008 32
Section 3 Analysis on Coating Industry of Asia 32
I. Analysis on the Trend of Demand for Coatings in Asia in 2008 32
II. Analysis on Coating Market of Japan 33
III. Development of Coating Industry in Indonesia 33
IV. Development of Coating Industry in India 34
V. Demand Conditions of Coating Market in Tajikistan 34
Section 4 Analysis on European Coating Industry 34
I. Development Situation of European Coating in 2008 34
II. Development Situation of British Coating Industry 35
III. Development Situation of French Coating Market 35
IV. Introduction to Famous German Transnational Coating & Chemicals Enterprises 35

Chapter 5 Analysis on Current Development Situation of Chinese Coating Industry 38
Section 1 Analysis on Development of Chinese Coating Industry 38
I. Analysis on Development Opportunity of Coating Enterprises at Post-Olympic Era 38
II. Analysis on Influence of 2008 Financial Crisis on Coating Industry 38
III. Analysis on Quality Reform of Chinese Coating Industry in 2008 39
IV. Analysis on Holding of Large-Scale Coating Exhibitions in China in the First Half of 2009 39
Section 2 Analysis on Economic Operation of Chinese Coating Industry 39
I. Sales Status of Coating Industry in 2008 39
II. Operational State of Coating Industry in 2008 40
Section 3 Analysis on Problems of Chinese Coating Industry 41
I. Analysis on Factors Obstructing Development of Chinese Coating Industry in 2008 41
II. Analysis on Challenges against Coating Industry Development 42
III. Analysis on Main Problems against Coating Industry Development 43
Part 3 Analysis on Market Development Situation 43

Chapter 6 Analysis on Current Development Situation of Chinese Coating Market 43
Section 1 Development Situation of Chinese Coating Market 43
I. Analysis on Services of Chinese Coating Market in 2008 43
II. Analysis on Risks of Chinese Coating Market in 2008 44
III. Price Fluctuation of Coating Market in November 2008 44
Section 2 Analysis on Development of China's Coating Market 45
I. Analysis of China's Coating Market Demand in the Coming Years 45
II. Analysis on Coating Customers in China's Market 45
III. Analysis on Operation of Medium and Small Coating Franchisers 46

Chapter 7 Analysis on China's Regional Coating Market in 2008 47
Section 1 Analysis on Bohai-Rim Coating Market 47
I. Industry Development Situation about Bohai-Rim Coating Market 47
II. Operation Situation of Coating Industry in Beijing and the Surrounding Area in 2008 48
III. Building Coating Market Situation in Beijing in the First Half of 2008 48
IV. Investigation on Survival Situation of Building Coating Franchisers in Beijing 50
V. Quality Situation of Paint and Coating in Hebei Province in 2008 51
Section 2 Analysis on Coating Market in Shanghai 52
I. Influence of Macro-Control on Shanghai's Coating Market in the First Half of 2008 52
II. Quality Status of Interior Wall Coating in Shanghai in 2008 54
III. Layout of Coating Selling Spots in Shanghai 60
Section 3 Analysis on Market of Coating Industry in Zhejiang 62
I. Development Situation of Coating Industry in Zhejiang in the First Half of 2008 62
II. Output Situation of Building Coating in Zhejiang Province in 2008 64
III. Analysis on Differentiated Development of Coating Industry in Ningbo, Zhejiang Province 65
Section 4 Analysis on Coating Market of Guangdong Province 66
I. Development status of Guangdong Province from January to August of 2008 66
II. Status of Coating Quality in Shenzhen in 2008 67
III. Analysis on the Opportunity for Building Energy Saving Coatings in Shenzhen in 2008 67
IV. Operating Conditions of Small-and-Medium Coating Enterprises in Shunde in 2008 68
Section 5 Analysis on Coating Markets in Other Areas 68
I. Policy on Coating in Shandong Province in 2008 68
II. Analysis on the Impact of Economic Crisis in 2008 on Coating in Sichuan Province 69
III. Quality Status of Coating in Shaanxi Province in 2008 69
IV. Quality Status of Coating in Gansu Province in the Second Quarter of 2008 69

Chapter 8 Analysis on Building Coating and Paint Market 70
Section 1 Analysis on the Market Status of Building Coating Industry 70
I. Analysis on the Current Status of Building Coating in China 70
II. Output of Chinese Building coatings in 2008 71
III. Status Quo and Development of Chinese Building Coating Technical Standard 73
IV. Analysis on the Market Demand of Building Coating Materials in Central China 73
Section 2 Analysis on the Development of Building Coating Market 75
I. The Sales Status of Waterproof Coating in China 75
II. Reasons Restricting the Development of Chinese Building Coating Industry 75
III. Analysis on Network Marketing of Building Coating Materials 75
IV. Development Trend of Overseas Building Coating Markets 76
Section 3 Development of Paint Industry 76
I. Development of China's Paint Industry in 2008 76
II. Analysis on the State of China's Paint Output in 2008 77
III. Import and Export Situation of China's Paint in 2008 78

Chapter 9 Market Analysis on Automotive Coating and Powder Coating 80
Section 1 Market Profile of Automotive Coating 80
I. Development of Asian Automotive Coating Market in 2008 80
II. Current Situation of Automotive Coating Market 80
III. Situation of China's Automotive Market 82
Section 2 Development Trend of Automotive Coating Market 83
I. Analysis on the Demand of Automotive Coating Market 83
II. Analysis on Developing China's Automotive Coating Market of Nippon Paint in 2008 84
III. Analysis on Automotive Coating Colors with Chinese Ecological Consciousness 84
IV. Analysis on the Influence of Color on the Future of Automotive Coating Market 86
Section 3 Current Situation of Powder Coating Industry 86
I. Development of Asian Powder Coating Market in 2008 86
II. Development of China's Powder Coating Industry 88
III. Analysis on the Distribution Pattern of China's Powder Coating Enterprises 89
IV. Analysis on Protective Coating of Reusable Glass Bottle 91
V. Analysis on the Development Trend of Powder Coating Market 92

Chapter 10 Analysis on Special Coating Market 96
Section 1 Development of Special Coatings 96
I. Analysis on China's Special Coating Industry Profile 96
II. Development of China's Special Coating Industry 96
III. Demand Forecast of China's Special Coatings from 2008 to 2010 97
Section 2 Anti-corrosion Coatings 97
I. Analysis on the Development of China's Heavy-duty Anti-corrosion Coating Industry 97
II. Development of China's Ship Coating and Finishing Industry 97
III. Analysis on the Demand of Anti-Corrosion Coatings for Petroleum Reserve Construction 98
IV. Initiation of "Green Revolution"in Heavy-duty Anti-corrosion Coating Industry 99
V. Analysis on the Factors to Foster the Development of Heavy-duty Anti-corrosion Coating Industry 99
VI. Development Trend of Anti-corrosion Coating Industry 100
Section 3 Fire-retardant Coatings 101
I. Development Situation of China's Finishing Type Fireproof Coatings 101
II. Analysis on the Development Trend of China's Fire-retardant Coatings 102
III. Analysis on the Development Trend of Cable Fire-retardant Coatings 103
IV. Analysis on Development Prospect of Ecology Fire Retardant Coatings 103
Section 4 Nanometer Coating 107
I. Introduction to Nanometer Coatings 107
II. Application of Titanium-Alloy Nanometer Coatings to Machinery Industry 110
III. Analysis on the Development Prospect of Nanometer Coatings 112
IV. Prospects of the Industrialization of Chinese Nanometer Coatings 112
Section 5 Fluorocarbon Coatings 113
I. Overview of Fluorocarbon Coating Industry 113
II. Main Development Areas of Chinese Fluorocarbon Coating Industry 113
III. Tendency towards Civilization of Chinese Fluorocarbon Coating in 2008 114
IV. Development Tendency of Chinese Fluorocarbon Coating Industry 115

Chapter 11 Competitive Analysis of Coating Market 116
Section 1 Analysis on the Competition on Coating Markets at Home and Abroad 116
I. Comparative Analysis on Medium and Small Coating Enterprises at Home and Abroad 116
II. Comparison on the Scales and Economic Effects of Coating Enterprises in China and America 116
III. Competition of Foreign Brands on the Third and Fourth Coating Markets 117
IV. Analysis on the Competition Pattern of Global Coating Markets in 2008 119
V. Development in Terms of Internationalization of Chinese Coating Industry in 2008 120
VI. Sales Statistics of Famous Paints & Coatings Enterprises in the World 121
Section 2 Competition on Chinese Coating Market 122
I. Analysis on Polarization Tendency of Chinese Coating Market 122
II. Analysis on the Competition of Chinese Coating Industry in 2008 122
III. Analysis on Competitive Environment of Chinese Coating Market 123
IV. Analysis on the Competition of Coating Enterprises in 2008 124
V. Competitive Analysis of Coating Market at a Maturity Stage 125
VI. Integration of Coating Industry 126
Section 3 Coating Competition in Some Regions of China 127
I. Analysis on the Layout of China's Coating Bases in 2008 127
II. Competition of Coating Enterprises in Central Plains 127
III. Analysis on Competition Pattern of Fluorocarbon Coating Market in Sichuan 128
IV. Competition of Coating Enterprises on the Market in North China 129
V. Competition of Powder Coating Enterprises in Henan 131

Chapter 12 Foreign Famous Coating Company 133
Section 1 Akzo Nobel 133
I. Company Profile 133
II. Analysis on Operation of Akzo Nobel in 2008 133
III. Akzo Nobel Updates in 2008 in China 133
Section 2 PPG Industries 133
I. Company Profile 133
II. Coating Industry Layout of PPG in 2008 134
III. PPG Updates in 2008 134
Section 3 Sherwin-Williams 134
I. Company Profile 134
II. Coating Industry of Sherwin-Williams in 2008 134
III. Sherwin-Williams Updates in 2008 135
Section 4 DuPont in America 135
I. Company Profile 135
II. Analysis on Transformation of Company in 2008 135
III. Company Updates in 2008 136
Section 5 BASF in Germany 136
I. Company Profile 136
II. Analysis on Company Strategy 137
III. Analysis on Acquisition Strategy of the Company 137
Section 6 Valspar in America 137
I. Company Profile 137
II. Analysis on Financial Conditions in the First to Third Quarter in 2008 138
Section 7 Nippon Paint Co., Ltd. 138
I. Company Profile 138
II. Analysis on the Company's Marketing Strategy of Female Paint in 2008 138
III. Developments of Nippon Paint in China in 2008 139
Section 8 Bayer AG 139
I. Company Profile 139
II. Operation Status of Bayer in the First Three Quarters of 2008 139
III. Developments of Bayer in China in 2008 139
Section 9 Rohm and Haas Company 140
I. Company Profile 140
II. Operation Status of ROH in the First Three Quarters in 2008 140
III. Developments of ROH in China in 2008 140
IV. Strategic Plan of 2010 140
Section 10 Dow Chemical Company 141
I. Company Profile 141
II. Research and Development Strategy in China of the Company in 2008 141
III. Sales Status of Company in the first Three Quarters of 2008 142

Chapter 13 Analysis on Domestic Famous Paint Company 143
Section 1 Huarun Paints Holdings Co., Ltd. 143
I. Company Profile 143
II. State of Operation in 2008 143
Section 2 Guangzhou Pearl River Chemical Industry Group Co., Ltd. 144
I. Company Profile 144
II. Analysis on Products of Company 445 144
III. Product Certification of the Company 144
Section 3 Guangdong Carpoly Chemical Co., Ltd. 144
Section 4 Hunan Xiangjiang Paint Group Co., Ltd. 145
I. Company Profile 145
Section 5 Shanghai Coatings Co., Ltd. (SCC) 145
Section 6 Guangdong Maydos Chemical Co., Ltd. 146
I. Company Profile 146
II. Analysis on Coating Brands of the Company 146
III. Analysis on New Marketing Mode of the Company in 2008 146
Section 7 VABC GROUP LIMITED 147
I. Company Profile 147
I. Analysis on Business Strategy of Company 147
Section 8 Northwest Yongxin Chemical Industry Co., Ltd. 147
I. Company Profile 147
II. Financial Standing of Company from 2004 to 2007 148
III. Company Development in 2008 151
Part V Development Trend and Strategy of Industry 152

Chapter 14 Prospects for Development Trend of Coating Industry 152
Section 1 Analysis on Development Trend of Dry Powder Coating Market 152
I. Inorganic Dry Powder Coating is Development Trend of Coatings 152
II. Analysis on Development Trend of Domestic Powder Coating Market 153
III. Analysis on Future Application Market of Powder Coating 155
Section 2 Development Trend of Building Coating Market from 2008 to 2009 156
I. Global Development Trend of Building Coatings in 2009 156
II. Analysis on Development Direction of International Building Coating Industry 156
III. Analysis on Future Development of China Building Coating Market 156
IV. Prospect Analysis on China Building Energy Conservation Coating Market 157
Section 3 Analysis on Development Trends of Other Coating Markets 158
I. Analysis on Future Development of Automotive Coating Industry 158
II. Trend Analysis on Coatings in 2008 158
III. Development Trend of Fire-resistant Coating for Steel Structure 159
IV. Development Trend of Technologies of External Thermal Insulation and Thermal insulation Coatings 159
V. Development Trend of China Fluorocarbon Coating Market 160

Chapter 15 Analysis on Development Strategy of Coating Industry 162
Section 1 Analysis on Business Strategy of Coating Industry 162
I. Strategy of Risk Response in Coating Industry in 2008 162
II. Differentiated Competition Strategy in Coating Industry 164
III. Analysis on Breakthrough Strategy of Domestic Coating Enterprises 164
Section 2 Analysis on Strategy of Coating Distribution Channels 165
I. "Meticulous and Intensive cultivation"Trend of Distribution Channels 165
II. Strategy of Expanding Distribution Channels for Coating Enterprises 165
Section 3 Analysis on Marketing Strategy of Coating Market 167
I. Analysis on Marketing Strategy of Coating Brands 167
II. Selling Strategy of Coating Industry 169
III. Marketing Strategy of Coating Industry 169
IV. "Odorlessness"Marketing Strategy in China Coating Market in 2008 170
V. Victory Strategy of Products in Coating Market 171

Graphs

Graph 1: Main Economy Indicators of Manufacturing Industry of Chemical Materials and Products in 2008
Graph 2: Import and Export of Products of Chemical and its Relevant Industries in 2008 10
Graph 3: Statistics on the Output of Automobile in 2008 12
Graph 4: Statistics on the Output of Refitting Car in 2008 14
Graph 5: Statistics on the Output of Highway Passenger Car in 2008 15
Graph 6: Statistics on the Output of Auto-Truck in 2008 17
Graph 7: Automotive Import & Export in 2008 19
Graph 8: Change in Increase of Domestic Auto Sales over Past Ten Years 19
Graph 9: Auto Sales in China Catches up with America 20
Graph 10: Historical Sales Record of Mazda 6 Coupe 20
Graph 11: Predict on Proportion of Various Types of Auto for each year 21
Graph 12: Statistics of Output Value of the Synthetic Resin Manufacturing Industry from Jan. to Nov in 2008 Unit: RMB 1,000 22
Graph 13: Output of Chinese Pigment Manufacturing Industry in 2008 Unit: ton 24
Graph 14: Imports and Exports of Chinese Pigment Manufacturing Industry in 2008 26
Graph 15: Ranking of Top Ten World's Famous Brands of Paint in 2007 29
Graph 16: Ranking of Top Ten World's Famous Brands of Paint in 2008 30
Graph 17: Sales Status of Coating Industry in 2008 39
Graph 18: Operational State of Coating Industry in 2008 40
Graph 19: Statistic Graph of Production and Sales Situation of Cement in Beijing in the First Half of 2008 48
Graph 20: Statistic Graph of Gross Profit Situation of Beijing' Building Industry from January to May in 2008 49
Graph 21: Names of Qualified Products and Enterprises in the Supervision and Sampling Check of Shanghai Interior Coating in the First Quarter of 2008 54

Graph 22: Names of Unqualified Products and Enterprises in the Supervision and Sampling Check of Shanghai Interior Coating in the First Quarter of 2008 59
Graph 23: Layout of Coating Selling Spots in Shanghai 60
Graph 24: Output Statistics of Building Coating in Zhejiang Province from Jan. to Jul of 2008 (unit: ton, %) 64
Graph 25: Output of Chinese Building Coatings in 2008 Unit: Ton 71
Graph 26: China's Paint Output from January to November of 2008 Unit: tons 77
Graph 27: Import and Export of Polymer Paint, Clear Lacquer and the Like Dissoluble in Non-Aqueous Media in 2008 78
Graph 28: Growth of China's Powder Coating in Recent Years 89
Graph 29: Geographical Distribution of China's Powder Coating in 2006 90
Graph 30:Geographical Distribution of China's Powder Coating in 2007 90
Graph 31:Geographical Distribution of China's Powder Coating Industry from 2006 to 2007 91
Graph 32: Comparison Graph of Ecology Coating Mode with Traditional Mode 104
Graph 33: Definition Graph of Ecology Fire Retardant Coating 105
Graph 34: Comparison on Corrosion Resisting Properties of Two Titanium-Alloy Nanometer Coatings in China and Related Products in Foreign Countries 111
Graph 35: Sales Statistics of Famous Paints & Coatings Enterprises in the World in 2007 121
Graph 36: Analysis on Profitability of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 148
Graph 37: Analysis on Operation Ability of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 148
Graph 38: Analysis on Debt Paying Ability of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 149
Graph 39: Capital Structure of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 149
Graph 40: Analysis on Development Capacity of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 150
Graph 41: Main Operating Revenue of Northwest Yongxin Chemical Industry Co., Ltd. from 2007 to 2008 150