Summary

"Global Construction And Architecture Supplier Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by  in association with ICD Research that analyzes how the media spend, marketing and sales strategies & practices and businesses of suppliers, manufacturers and distributors to the design and construction industries are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of architect and construction suppliers. The report also identifies suppliers and construction contractors, architects and developers future growth, M&A and investment expectations that will impact the architecture, construction and real estate industry. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

-The opinions and forward looking statements of over 550 construction suppliers, distributors, product manufacturers and architects, developers and investors have been captured in our in-depth survey, of which over 55%represent Directors, C-levels & Departmental Heads
-This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide construction and design industries
-The report examines current practices and provides future expectations over the next 12-24 months
-The research is based on primary survey research conducted by  in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
-Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the construction and architecture industry and how these have been affected by the recession, as well as threats & opportunities, sector and region growth forecasts and business confidence among both buyers and suppliers.
-In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
-The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
-The geographical scope of the research is global-drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

-49%of industry players are looking to increase their marketing expenditure over the next 12 months, with only 28%looking to decrease it
-27%of industry players are adapting product portfolios or positioning to meet clients cost pressures
-4 of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

-Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
-Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
-Better promote your business by aligning your capabilities and business practices with your customer¡¯s changing needs during these times of market uncertainty
-Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the construction industry
-Effectively plan your business strategies
-Predict how the industry will grow, consolidate and where it will stagnate
-Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table Of Contents
Table Of Contents
1.1 List Of Tables 5
1.2 List Of Figures 9
2 Introduction 13
2.1 What is This Report About? 13
2.2 Methodology 13
2.3 Profile Of Survey Respondents: Construction Industry 14
2.4 Profile Of Survey Respondents: Architecture & Design Industry 17
3 Executive Summary 21
3.1 Construction and Architecture Industry Respondents Expect an Early Recovery in the Global Economy 21
3.2 Uncertainty Prevails in the Global Construction and Architecture Industry With Regards to Revenue Growth for the Next 12 Months. 21
3.3 Both Short and Long Term Challenges Daunt Construction and Architecture Industry Players 21
3.4 Construction and Architecture Suppliers Plan To Increase Marketing Budgets to Tap the Demand Rise 22
3.5 Construction and Architecture Suppliers Adapt a Two-Pronged Marketing and Sales Strategy to Face Business Concerns 23
4 Economic Outlook & Confidence 24
4.1 Global Economy Recovery Expectations 24
4.2 Global Construction Growth Forecast For 2010 32
4.3 Global Architecture Growth Forecast for 2010 34
4.4 Revenue Growth Expectations 36
5 Construction and Architecture Industry Investment Outlook 45
5.1 Construction Growth Opportunities by Region 45
5.2 Construction Growth Opportunities by Market Sector 56
5.3 Architectural Services Growth Opportunities By Region 66
5.4 Architectural Services Growth Opportunities By Market Sector 69
5.5 M&A Activity Predictions 72
5.6 Supplier¡¯s Industry Outlook 76
6 Recession: Threats & Opportunities For The Construction and Architecture Industry 81
6.1 Leading Business Concerns Due To Recession 81
6.2 Key Actions To Overcome Business Threats 89
6.3 Key Actions to Maintain & Win Buyer Business 98
6.4 Leading Recession & Recovery Related Business Opportunities 113
7 Marketing Spend Activity 121
7.1 Annual Marketing Budgets: Suppliers To The Industry 121
7.2 Expected Change In Marketing Expenditure Levels: Suppliers To The Industry 125
7.3 Change In Expenditure By Media Channel: Suppliers To The Industry 129
7.4 Future Investment In Marketing & Sales Technology: Suppliers To The Industry 136
8 Marketing & Sales Behaviors & Strategies & The Impact Of Recession & Recovery 142
8.1 Key Marketing Aims: Suppliers To The Industry 142
8.2 Marketing & Sales Practices during Recession & Recovery: Suppliers To The Industry 147
8.3 Expected Adaptations To Marketing Activities During Recession & Recovery: Suppliers To The Industry 152
8.4 Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry 160
8.5 Marketing Attitudes & Approaches: Suppliers To The Industry 164
9 Appendix 166
9.1 Full Survey Results-Closed Questions 166
9.2 Methodology 174
9.3 Contact Us 175
9.4 About  175
9.5 Disclaimer 175

1.1 List Of Tables
Table 1: Count Of Global Construction Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 14
Table 2: Buyer Respondents By Job Role (%Buyer Respondents), Global Construction Industry, 2009 14
Table 3: Buyer Respondents By Organization¡¯s Global Turnover (%Buyer Respondents), Global Construction Industry, 2009 15
Table 4: Buyer Respondents By Organization¡¯s Total Employee Size (%Buyer Respondents), Global Construction Industry, 2009 15
Table 5: Supplier Respondents By Job Role (%Supplier Respondents), Global Construction Industry, 2009 16
Table 6: Supplier Respondents By Organization¡¯s Global Turnover (%Supplier Respondents), Global Construction Industry, 2009 16
Table 7: Supplier Respondents By Organization's Total Employee Size (%Supplier Respondents), Global Construction Industry, 2009 17
Table 8: Count Of Global Architecture Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 17
Table 9: Buyer Respondents By Job Role (%Buyer Respondents), Global Architecture Industry, 2009 18
Table 10: Buyer Respondents By Organization¡¯s Global Turnover (%Buyer Respondents), Global Architecture Industry, 2009 18
Table 11: Buyer Respondents By Organization¡¯s Total Employee Size (%Buyer Respondents), Global Architecture Industry, 2009 19
Table 12: Supplier Respondents By Job Role (%Supplier Respondents), Global Architecture Industry, 2009 19
Table 13: Supplier Respondents By Organization¡¯s Global Turnover (%Supplier Respondents), Global Architecture Industry, 2009 20
Table 14: Supplier Respondents By Organization's Total Employee Size (%Supplier Respondents), Global Architecture Industry, 2009 20
Table 15: Global Construction Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 26
Table 16: Global Construction Industry Expectations Of Global Economy Recovery Timings By Company Type: Construction Contractors/Project Sponsors Or Developers, Construction Equipment, Materials & Products Suppliers/Distributors, Other Construction Industry Suppliers (%All Respondents), 2009 28
Table 17: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 30
Table 18: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Company Type: Architects/Planners, Materials, Products, Fittings Suppliers/Architect Suppliers (%All Respondents), 2009 32
Table 19: Global Construction Industry Forecast Of Global Construction Economy Growth By Company Type: Construction Contractor/Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier/Distributor Vs. Other Construction Industry Supplier Vs. Average Expectations (%All Respondents), 2009 34
Table 20: Global Architecture Industry Forecast Of Global Construction Economy Growth By Company Type: Architect/Planner Vs. Materials, Products, Fittings Supplier/Architect Supplier Vs. Other Construction Industry Supplier Vs. Average Expectations (%All Respondents), 2009 35
Table 21: Company Revenue Growth Optimism By Global Construction Industry Company Type: Buyers (Construction Contractors/Project Sponsors Or Developers) Vs. Suppliers  (Construction Equipment, Materials & Products Suppliers/Distributors, Other Construction Industry Suppliers) (%All Respondents), 2009 38
Table 22: Company Revenue Growth Optimism In The Global Construction Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 40
Table 23: Company Revenue Growth Optimism By Global Architecture Industry Company Type: Architects/Planners, Materials, Products, Fittings Suppliers/Architect Suppliers (%All Respondents), 2009 43
Table 24: Company Revenue Growth Optimism In The Global Architecture Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 44
Table 25: Construction Contractor/Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Construction Contractor/Project Sponsor Or Developer Respondents), 2009 48
Table 26: Construction Equipment, Materials & Products Supplier/Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Construction Equipment, Materials & Products Supplier/Distributor Respondents), 2009 50
Table 27: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Other Construction Industry Supplier Respondents), 2009 52
Table 28: Materials, Products, Fittings Supplier/Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Materials, Products, Fittings Supplier/Architect Supplier Respondents), 2009 55
Table 29: Construction Contractor/Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Construction Contractor/Project Sponsor Or Developer Respondents), 2009 59
Table 30: Construction Equipment, Materials & Products Supplier/Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Construction Equipment, Materials & Products Supplier/Distributor Respondents), 2009 61
Table 31: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Other Construction Industry Supplier Respondents), 2009 63
Table 32: Materials, Products, Fittings Supplier/Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Materials, Products, Fittings Supplier/Architect Supplier Respondents), 2009 65
Table 33: Architect/Planner Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Architectural Services Industry (%Architect/Planner Respondents), 2009 68
Table 34: Architect/Planner Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Architectural Services Industry (%Architect/Planner Respondents), 2009 71
Table 35: Key Growth Areas In The Global Construction Industry (Analysis Of Supplier Respondents), 2009 76
Table 36: Key Growth Areas In The Global Construction Industry (Analysis Of Senior Level Supplier Respondents), 2009 77
Table 37: Key Declining Areas In The Global Construction Industry (Analysis Of Supplier Respondents), 2009 78
Table 38: Key Declining Areas In The Global Construction Industry (Analysis Of Senior Level Respondents), 2009 78
Table 39: Key Growth Areas In The Global Architecture Industry (Analysis Of Supplier Respondents), 2009 79
Table 40: Key Growth Areas In The Global Architecture Industry (Analysis Of Senior Level Supplier Respondents), 2009 79
Table 41: Key Declining Areas In The Global Architecture Industry (Analysis Of Supplier Respondents), 2009 80
Table 42: Key Declining Areas In The Global Architecture Industry (Analysis Of Senior Level Supplier Respondents), 2009 80
Table 43: Construction Contractor/Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier/Distributor Vs. Other Construction Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers (%All Respondents), 2009 84
Table 44: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 85
Table 45: Architect/Planner Vs. Materials, Products, Fittings Supplier/Architect Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers (%All Respondents), 2009 88
Table 46: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 89
Table 47: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Construction Industry (Analysis Of All Respondents), 2009 91
Table 48: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Construction Industry-Senior Level Responses Only (Analysis Of Senior Level Respondents), 2009 92
Table 49: Most Important Actions Being Implemented By Construction Equipment, Materials & Product Suppliers/Distributors, Other Construction Industry Suppliers To Overcome Leading Business Concerns In 2009-2010 In The Global Construction Industry (Analysis Of Construction Equipment, Materials & Product Suppliers/Distributors, Other Construction Industry Suppliers Respondents), 2009 93
Table 50: Most Important Actions Being Implemented By Construction Contractors/Project Sponsors Or Developers To Overcome Leading Business Concerns In 2009-2010 In The Global Construction Industry (Analysis Of Construction Contractors/Project Sponsors Or Developers Respondents), 2009 94
Table 51: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Architecture Industry (Analysis Of All Respondents), 2009 95
Table 52: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Architecture Industry -Senior Level Responses Only, 2009 96
Table 53: Most Important Actions Being Implemented By Materials, Products, Fittings Suppliers/Architect Suppliers To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Materials, Products, Fittings Suppliers/Architect Suppliers Respondents), 2009 97
Table 54: Most Important Actions Being Implemented By Architects/Planners To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Architects/Planners Respondents), 2009 98
Table 55: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Supplier Responses Vs. All Buyer Responses (%All Respondents), 2009 101
Table 56: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of Buyer Respondents By Company Turnover (%Buyer Respondents), 2009 102
Table 57: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Procurement Budget (%Buyer Respondents), 2009 103
Table 58: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Region (%Buyer Respondents), 2009 105
Table 59: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (%Buyer Respondents With Purchasing Decision Influence), 2009 106
Table 60: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Supplier Responses Vs. All Buyer Responses (%All Respondents), 2009 107
Table 61: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of Buyer Respondents By Company Turnover (%Buyer Respondents), 2009 109
Table 62: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Client's Procurement Budget (%Buyer Respondents), 2009 110
Table 63: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Region (%Buyer Respondents), 2009 112
Table 64: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (%Buyer Respondents With Purchasing Decision Influence), 2009 113
Table 65: Leading Business Opportunities During The Recession In The Global Construction Industry (Analysis Of All Respondents), 2009 114
Table 66: Leading Business Opportunities During The Recession In The Global Construction Industry-Senior Level Responses Only (Analysis Of Senior Level Respondents), 2009 115
Table 67: Leading Business Opportunities For Construction Contractors/Project Sponsors Or Developers During The Recession In The Global Construction Industry (Analysis Of Buyer Respondents), 2009 116
Table 68: Leading Business Opportunities For Construction Equipment, Materials & Product Suppliers/Distributors, Other Construction Industry Suppliers During The Recession In The Global Construction Industry (Analysis Of Supplier Respondents), 2009 116
Table 69: Leading Business Opportunities During The Recession In The Global Architecture Industry (Analysis Of All Respondents), 2009 118
Table 70: Leading Business Opportunities During The Recession In The Global Architecture Industry-Senior Level Responses Only, 2009 119
Table 71: Leading Business Opportunities For Architects/Planners During The Recession (Analysis Of Buyer Respondents), 2009 120
Table 72: Leading Business Opportunities For Materials, Products, Fittings Suppliers/Architect Suppliers During The Recession (Analysis Of Supplier Respondents), 2009 120
Table 73: Annual Marketing Budget In US$ By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 123
Table 74: Annual Marketing Budget In US$ By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 124
Table 75: Expected %Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 127
Table 76: Expected %Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 128
Table 77: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Construction Equipment, Materials & Products Supplier/Distributor (%Construction Equipment, Materials & Products Supplier/Distributor  Respondents), Global Construction & Architecture Industry, 2009 131
Table 78: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 133
Table 79: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 139
Table 80: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 141
Table 81: Key Marketing Aims Over The Next Year: Construction Equipment, Materials & Products Supplier/Distributor (%Construction Equipment, Materials & Products Supplier/Distributor  Respondents), Global Construction & Architecture Industry, 2009 143
Table 82: Key Marketing Aims Over The Next Year: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 144
Table 83: Most Rated New Media Channels For New Business Generation By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 149
Table 84: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 151
Table 85: Expected Adaptations To Marketing Activities During Recession & Recovery By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 155
Table 86: Expected Adaptations To Marketing Activities During Recession & Recovery By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 157
Table 87: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (%Supplier Respondents), Global Construction & Architecture Industry, 2009 163
Table 88: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 163
Table 89: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 164
Table 90: Marketing Attitudes & Approaches -Level Of Agreement With The Following Statements: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), <Region> <Industry> Industry, 2009 165
Table 91: Full Survey Results-Closed Questions 166

1.2 List Of Figures
Figure 1: Expected %Change In Marketing Expenditure Levels Over The Next 12 Months: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 22
Figure 2: Global Construction Industry Expectations Of Global Economy Recovery Timings (%All Respondents), 2009 25
Figure 3: Global Construction Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 26
Figure 4: Global Construction Industry Expectations Of Global Economy Recovery Timings By Company Type: Construction Contractors/Project Sponsors Or Developers, Construction Equipment, Materials & Products Suppliers/Distributors, Other Construction Industry Suppliers (%All Respondents), 2009 27
Figure 5: Global Architecture Industry Expectations Of Global Economy Recovery Timings (%All Respondents), 2009 29
Figure 6: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 30
Figure 7: Global Architecture Industry Expectations Of Global Economy Recovery Timings By Company Type: Architects/Planners, Materials, Products, Fittings Suppliers/Architect Suppliers (%All Respondents), 2009 31
Figure 8: Global Construction Industry Forecast Of Global Construction Economy Growth By Company Type: Construction Contractor/Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier/Distributor Vs. Other Construction Industry Supplier Vs. Average Expectations (%All Respondents), 2009 33
Figure 9: Global Architecture Industry Forecast Of Global Construction Economy Growth By Company Type: Architect/Planner Vs. Materials, Products, Fittings Supplier/Architect Supplier Vs. Other Construction Industry Supplier Vs. Average Expectations (%All Respondents), 2009 35
Figure 10: Company Revenue Growth Optimism In The Global Construction Industry (%All Respondents), 2009 37
Figure 11: Company Revenue Growth Optimism By Global Construction Industry Company Type: Buyers (Construction Contractors/Project Sponsors Or Developers) Vs. Suppliers  (Construction Equipment, Materials & Products Suppliers/Distributors, Other Construction Industry Suppliers) (%All Respondents), 2009 38
Figure 12: Company Revenue Growth Optimism In The Global Construction Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 40
Figure 13: Company Revenue Growth Optimism In The Global Architecture Industry (%All Respondents), 2009 41
Figure 14: Company Revenue Growth Optimism By Global Architecture Industry Company Type: Architects/Planners, Materials, Products, Fittings Suppliers/Architect Suppliers (%All Respondents), 2009 42
Figure 15: Company Revenue Growth Optimism In The Global Architecture Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (%All Respondents), 2009 44
Figure 16: Overall Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%All Respondents), 2009 46
Figure 17: Construction Contractor/Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Construction Contractor/Project Sponsor Or Developer Respondents), 2009 47
Figure 18: Construction Equipment, Materials & Products Supplier/Distributor Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Construction Equipment, Materials & Products Supplier/Distributor Respondents), 2009 49
Figure 19: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Other Construction Industry Supplier Respondents), 2009 51
Figure 20: Materials, Products, Fittings Supplier/Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Construction Industry (%Materials, Products, Fittings Supplier/Architect Supplier Respondents), 2009 54
Figure 21: Overall Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%All Respondents), 2009 57
Figure 22: Construction Contractor/Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Construction Contractor/Project Sponsor Or Developer Respondents), 2009 58
Figure 23: Construction Contractor/Project Sponsor Or Developer Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Construction Contractor/Project Sponsor Or Developer Respondents), 2009 60
Figure 24: Other Construction Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Other Construction Industry Supplier Respondents), 2009 62
Figure 25: Materials, Products, Fittings Supplier/Architect Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Construction Industry (%Materials, Products, Fittings Supplier/Architect Supplier Respondents), 2009 64
Figure 26: Architect/Planner Industry: Market Predictions Of The Fastest And Slowest Growing Regions For The Architectural Services Industry (%Architect/Planner Respondents), 2009 67
Figure 27: Architect/Planner Industry: Market Predictions Of The Fastest And Slowest Growing Market Sectors For The Architectural Services Industry (%Architect/Planner Respondents), 2009 70
Figure 28: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Construction Contractor/Project Sponsor Or Developer Industry (%Construction Contractor/Project Sponsor Or Developer Industry Respondents), 2009 74
Figure 29: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Architect/Planner Industry (%Architect/Planner Industry Respondents), 2009 75
Figure 30: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers (%All Respondents), 2009 82
Figure 31: Construction Contractor/Project Sponsor Or Developer Vs. Construction Equipment, Materials & Products Supplier/Distributor Vs. Other Construction Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Construction Industry Buyers And Suppliers (%All Respondents), 2009 83
Figure 32: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers (%All Respondents), 2009 86
Figure 33: Architect/Planner Vs. Materials, Products, Fittings Supplier/Architect Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Architecture Industry Buyers And Suppliers (%All Respondents), 2009 87
Figure 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Supplier Responses Vs. All Buyer Responses (%All Respondents), 2009 100
Figure 35: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Construction Industry: Analysis Of All Buyer Respondents By Region (%Buyer Respondents), 2009 104
Figure 36: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Supplier Responses Vs. All Buyer Responses (%All Respondents), 2009 108
Figure 37: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Architecture Industry: Analysis Of All Buyer Respondents By Region (%Buyer Respondents), 2009 111
Figure 38: Annual Marketing Budget In US$: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 122
Figure 39: Annual Marketing Budget In US$ By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 123
Figure 40: Annual Marketing Budget In US$ By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 124
Figure 41: Expected %Change In Marketing Expenditure Levels Over The Next 12 Months: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 126
Figure 42: Expected %Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 127
Figure 43: Expected %Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 128
Figure 44: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Construction Equipment, Materials & Products Supplier/Distributor (%Construction Equipment, Materials & Products Supplier/Distributor  Respondents), Global Construction & Architecture Industry, 2009 130
Figure 45: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 132
Figure 46: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 134
Figure 47: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 135
Figure 48: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 137
Figure 49: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 138
Figure 50: Expected Marketing & Sales Technologies To Invest In Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 140
Figure 51: Key Marketing Aims Over The Next Year: Construction Equipment, Materials & Products Supplier/Distributor (%Construction Equipment, Materials & Products Supplier/Distributor  Respondents), Global Construction & Architecture Industry, 2009 143
Figure 52: Key Marketing Aims Over The Next Year: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 144
Figure 53: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (%Supplier Respondents), Global Construction & Architecture Industry, 2009 145
Figure 54: Most Important Key Marketing Aims Over The Next Year By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 146
Figure 55: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 147
Figure 56: Most Rated New Media Channels For New Business Generation: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 148
Figure 57: Most Rated New Media Channels For New Business Generation By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 149
Figure 58: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 150
Figure 59: Importance Of ROI Metric Types For Measuring Media Campaigns: Construction Equipment, Materials & Products Supplier/Distributor (%Construction Equipment, Materials & Products Supplier/Distributor Respondents), Global Construction & Architecture Industry, 2009 151
Figure 60: Importance Of ROI Metric Types For Measuring Media Campaigns: Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Furniture, Fittings, Services & Other Construction & Design Industry Supplier Respondents), Global Construction & Architecture Industry, 2009 152
Figure 61: Expected Adaptations To Marketing Activities During Recession & Recovery: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 153
Figure 62: Expected Adaptations To Marketing Activities During Recession & Recovery By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 154
Figure 63: Expected Adaptations To Marketing Activities During Recession & Recovery By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 156
Figure 64: Expected Change In Face-To-Face Meetings Over The Next 12 Months: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 157
Figure 65: Expected Change In Face-To-Face Meetings Over The Next 12 Months By Company Turnover (%Supplier Respondents), Global Construction & Architecture Industry, 2009 158
Figure 66: Expected Change In Face-To-Face Meetings Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest Of World (%Supplier Respondents), Global Construction & Architecture Industry, 2009 159
Figure 67: Critical Success Factors For Choosing A Marketing Agency: Construction Equipment, Materials & Products Supplier/Distributor Vs. Furniture, Fittings, Services & Other Construction & Design Industry Supplier (%Supplier Respondents), Global Construction & Architecture Industry, 2009 161
Figure 68: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (%Supplier Respondents), Global Construction & Architecture Industry, 2009 162