Report Highlights
In 2007, the competition pattern in China's resale housing market underwent reshuffling quietly. Resale house trading prices continued to rise and the percentage of investment grew further. This benefited from changes in product structure and was also due to all major enterprises' shifting the focus of competitions away from price to services. The application of new technologies was a new factor for improving services providers' competitiveness.
In terms of market structure, resale commercial houses were in a dominant position. 90m2 houses became a watershed for purchases. The price of big resale houses continued to rise as the real estate market warmed up and people's level of consumption rose. There was an obvious trend of sales channel diversification. Resale housing trading services became more important.
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Resale Housing Market released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's resale housing market:
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More in-depth and detailed market research data. Based on its in-depth research on the resale housing trading market in key regions and cities, our team offers a vivid description of market changes from the various perspectives of market size, market structure and development trend, and specifies the development directions of the market.
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More comprehensive and in-depth analysis of market competitions. In addition to summing up key enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team draws upon its profound understanding of the real estate industry to assess the elements for industry successes.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Resale Housing Market in 2007
(I) Status of Growth
1. Market size
2. Global market structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Japan
3. Hong Kong of China
Chapter II Overview of China's Resale Housing Market in 2007
(I) The Growth Environment
(II) Status of Growth
1. Market size
2. Regional structure
3. Market structure
4. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. Commercial housing
2. Office buildings
3. Apartments
4. Villas
5. Suburban houses
Chapter III Forecast for China's Resale Housing Market, 2008-2010
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Market Growth
1. Forecast for market size
2. Forecast for market structure
3. Forecast for regional structure
4. Forecast for market segments
Chapter IV Trend of China's Resale Housing Market, 2008-2010
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
Chapter V Competitions in China's Resale Housing Market in 2007
(I) Competition Models
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. E-House (China) Holdings Limited
2. Century21
3. 5i5j (Holdings) Company
4. Shanghai Coldwell Banker
Chapter VI User Demand for Resale Housing in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experience
Chapter VII Recommendations
Tables
Various Macro Policies Relating to the Resale Housing Market in 2007
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Figures
Nationwide Real Estate Open Integrated Prosperity Index
Area of Traded Resale Houses in China, 2004-2007
Ratio Between Area of Residential Houses in Stock and Traded New Residential Houses in China in 2007
Growth of Real Estate Investment in China in 2007
Makeup of Resale Housing Sources in Beijing in 2007
Percentage of Area of Traded Resale Houses in China in 2007
Forecast for Resale House Trading Volume in China, 2008-2010
Resale Housing Trading Volume in Beijing, 2002-2007
Forecast for Resale House Trading Volume in Beijing, 2008-2010
Structure of Resale Housing Sources in Beijing 2004-2007
Forecast for Structure of Beijing's Resale Housing Market, 2008-2010
Resale Housing Trading Volume in Shanghai, 2002-2007
Forecast for Resale House Trading Volume in Shanghai, 2008-2010
Structure of Resale Housing Sources in Shanghai 2004-2007
Forecast for Structure of Shanghai's Resale Housing Market, 2008-2010
Resale Housing Trading Volume in Guangzhou, 2002-2007
Forecast for Resale House Trading Volume in Guangzhou, 2008-2010
Structure of Resale Housing Sources in Guangzhou 2004-2007
Forecast for Structure of Guangzhou's Resale Housing Market, 2008-2010
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