Report Highlights
In 2007, China's real estate agency services industry underwent integration amidst macro regulation by the State. Such regulation led to the shutdown of non-standardized or small enterprises. On one hand, big enterprises took advantage of their strong finance clout and brand strength to achieve large-scale expansion. Though real estate agency services enterprises in China are of varying quality, the Mathew Effect of competitions have started to speed up industry concentration and integration.
In terms of industry structure, real estate brokerage services slowed down, while real estate price evaluation and real estate consulting continued to grow fast, taking up more market shares.
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Real Estate Agency Services Industry released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's real estate agency services industry:
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More in-depth and detailed market research data. Based on its analysis of key enterprises, our team offers an in-depth examination of their market positioning, marketing channels, customer services, technology development and talent training, and specifies the future directions for industry development.
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up key enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team draws upon its profound understanding of the real estate industry to conduct an in-depth analysis of the growth environment, status of growth, characteristics of growth and existing problems of the real estate agency services industry.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Real Estate Agency Service Industry in 2007
(I) Status of Growth
1. Industry size
2. Global industry structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Taiwan of China
Chapter II Overview of China's Real Estate Agency Service Industry in 2007
(I) The Growth Environment
(II) Status of Growth
1. Industry size
2. Regional structure
3. Industry structure
4. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
Chapter III Forecast for China's Real Estate Agency Service Industry, 2008-2010
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Industry Growth
1. Forecast for industry size
2. Forecast for industry structure
3. Forecast for regional structure
4. Forecast for industry segments
IV. Trend of China's Real Estate Agency Service Industry, 2008-2010
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
Chapter V Competitions in China's Real Estate Agency Service Industry in 2007
(I) Competition Models
1. Price competitions
2. Foreign capital competitions
3. Product competitions
4. Brand competitions
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. Century21
2. Shanghai Coldwell Banker Co., Ltd.
3. 5i5j (Holdings) Company
4. Centaline Property Agency Limited.
5. Shenzhen Zhonglian
Chapter VI User Demand for Real Estate Agency Services in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experience
Chapter VII Recommendations
(I) Strategy Recommendations
(II) Investment Recommendations
Tables
Number of Real Estate Agency Services Units in China, 2003-2007
Various Policies relating to the Real Estate Trading Market, 2006-2007
Forecast for Number of Real Estate Agency Services Institutions in China, 2008-2010
Regional Forecast for China's Real Estate Agency Services Industry, 2008-2010
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Figures
Trend of Changes in Real Estate Agency Brokerage Units in China, 2003-2007
Area of Resale Houses Traded in China, 2004-2007
Regional Distribution of China's Real Estate Agency Services Industry in 2007
Structural Division of China's Real Estate Agency Services Industry in 2007
Structural Division of Revenues in China's Real Estate Agency Services Industry in 2007
Division of China's Real Estate Agency Services Market in 2007
Segment Structure of China's Real Estate Agency Services Market in 2007
Trend of Changes in Real Estate Agency Services Institutions in China, 2003-20072003-2007
Forecast for Structure of China's Real Estate Agency Services Market, 2008-2010
Regional Distribution of China's Real Estate Agency Services Market, 2008-2010
China's Real Estate Agency Services Market, 2008-2010
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