Report Highlights
In 2007, third-party payment platforms were flourishing, with transaction volume hitting 100.9 billion Yuan. Alipay and 99bill announced that they would collect charges, expediting third-party payment enterprises' exploration for profit models. At the same time, policy risks, security risks and credit system issues still exist. In 2008, China's major third-party payment enterprises achieve satisfactory performance, although facing unfavorable finance crisis and economic downturn. Trade volume of China's third-party payment market reaches 250 billion Yuan in 2008 with a higher growth rate than 2007. China's third-party payment market enters rapid development stage.
In the face of the opportunities and challenges, we release 2008-2009 Annual Report on China's Third-Party Payment Market, which helps vendors and investors grasp more accurately the market's pulse and gain deeper insights in market demand and development trend:
* Backed by in-depth, full and accurate market research data, the report grasps the latest changes, sums up the global and Chinese third-party electronic payment markets' present situation and characteristics, and examines existing problems, to allow readers to get a full picture of China's third-party payment market.
* All-sided and in-depth trend analysis and forecasts: it identifies the market's development trend and future size in light of affecting factors in the aspects of policy, economy, technology and society, to allow readers grasp market demand and development direction in advance.
* It sums up leading brands' performance in 2008 in the dimension of market segments, competition situation, product service and SWOT analysis, and reviews the makings of leading players in the marketplace.
* The report probes users' requirements on functions, prices and brands, to help enterprises review their services and revamp products and services to gain bigger market shares.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Third-Party Payment Market in 2008
(I) Market Size
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. South Korea
4. Japan
II. Overview of China's Third-Party Payment Market in 2008
(I) Market Size
(II) Basic Characteristics
(III) Market Structure
1. Classification of the Service Providers
2. Structure of the Industry Chain
3. Services Structure
4....
III. Forecast of China's Third-Party Payment Market, 2009-2011
(I) Market Size, 2009-2011
(II) Market Structure, 2009-2011
IV. Development Trend of China's Third-Party Payment Market, 2009-2011
(I) Market Environment
(II) Product & Service
(III) Technology
(IV) Marketing
V. Major Factors Affecting the Market
(I) PEST Analysis
(II) Development of E-Commerce
(III) Online Banking Services
VI. Competition Situation in China's Third-Party Electronic Payment Market in 2008
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Alipay
2. TenPay
3. 99Bill
4. YeePay
5....
VII. User Requirements Study
(I) Product Functions & Service
(II) Brand Preference
(III) Price Expectations
VIII. Recommendations
List of Tables
Laws & Regulations on China's Third-Party Electronic Payment Market
Alipay's Competitive Strategy
TenPay's Competitive Strategy
YeePay Competitive Strategy
99Bill's Competitive Strategy
...
List of Figures
Transaction Volume & Growth Rate of Payment Worldwide, 2004-2008
Structure of the Industry Chain of China's electronic Payment Industry
Transaction Volume & Growth Rate of China's Third-Party Payment Market, 2004-2008
Forecast of Transaction Volume & Growth Rate of China's Third-Party Payment Market, 2009-2011
...