Report Highlights
Since the first bankcard GreatWall bankcard was issued in China in 1985, bankcard businesses have grown fast in the country. By the end of June 2007, 1.29 billion bankcards had been issued. RMB UnionPay cards could be used In 26 countries and regions. In the first half of 2007, 6.17 billion bankcard payment transactions were made in China, with a total value of RMB50 trillion, this fully shows the fast growth momentum of China's bankcard market.
Commercial banks in China have improved their ability to offer financial services to their customers. In particular, major commercial banks have now established a sound E-banking systems with various product functions, such as online banking, telephone banking, enterprise banking, self-service banking and mobile phone banking, to provide customers with packages financial services including information search, online payment, account transfer, loans, payment of various expenses, securities buying and selling and personal financing. However, various problems have also emerged. These include: how to unified bankcards onto the same platform with online banking, telephone banking, mobile banking and call centers and achieve seamless connection between channels? How to use bankcard to meet the needs of mixed financial operations as financial competitions are increasingly globalized, the network economy grows fast, and the trend of integrated development of such financial services as banking, securities, trusting and insurance is on the strengthening? These are the new topics which the industry circles are concerned about the future development of China's bankcard market.
For this, our team has released the 2007-2008 Annual Report on China's Bankcard Market released. The report examines the size and growth characteristics of the global bankcard market, analyzes the status and product structure of China's bankcard market and forecast its future size and development trend. The report also examines the favorable and unfavorable factors of the market and its competitive environment, studies user demand for bankcard in China and provides valuable references for bankcard services entities, IT services providers, channel distributors and investment institutions——
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More in-depth and detailed market research data. Through market survey and research, get to know the size of China's bankcard market, sum up market growth characteristics, and reveals the industry structure and size of the market from various perspectives so that customers can get a full picture of the size and growth trend of China's bankcard market.
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Based on research on the bankcard industry chain structure and in relation to the status of bankcard development in China, forecast for demand in China's bankcard market, sum up Chinese bankcard users' demand and allow investors and IT services providers to accurately grasp the growth, size and needs of China's bankcard market.
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Comprehensively analyze the competition pattern of China's bankcard market, assess leading enterprises' competitiveness and provide customers and IT services providers with valuable recommendations.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Bankcard Market in 2007
(I) Market Size and Characteristics
1. Market size and growth, 2005-2007
2. Application of new technologies
(II) Basic Characteristics
(III) Major Countries and Regions
The United States
Europe
Japan
Chapter II Status and Characteristics of China's Bankcard Market in 2007
(I) Market Status
(II) Product Structure
1. Regional market
2. Cardholder groups
3. Issuing institutions
4. Bankcard products
5. Marketing
Chapter III Forecast for China's Bankcard Market, 2008-2012
(I) Forecast for Market Growth, 2008-2012
(II) Forecast Market Structure, 2008-2012
1. Product structure
2. Price structure
3. Regional structure
4. Channel structure
Chapter IV Trend of China's Coal Industry, 2008-2012
(I) Product and Technology
(II) Price
(III) Channels
(IV) Services
(V) Factors Affecting China's Bankcard Market
(I) Favorable Factors
1. Market demand
2. Policy factors
3. Product technology
4. Industry saturation
5. Level of consumption
6. Emerging markets
(II) Unfavorable Factors
1. Market saturation
2. Policy changes
3. Product technology
4. Industry saturation
5. Market growth
6. Substituting product
Chapter V Trend of China's Bankcard Market, 2008-2010
(I) Trend of production and consumption
(II) Trend of product development
(III) Trend of technology innovations
(IV) Trend of competitions
Chapter VI Competitions in China's Bankcard Market in 2007
(I) Competition Pattern
1. Competition between existing enterprises
2. Potential entrants and substituting products
(II) Leading Enterprises' Competition Strategies and SWOT Analysis
Chapter VII User Demand for Bankcard in China
(I) Brand Preferences
(II) Product Quality
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experiences
Chapter VIII Recommendations
(I) Recommendations to the regulatory department
(II) Recommendations to Commercial Banks
(III) Recommendations to IT enterprises
Tables
Size Indicators of Major Issuing Institutions in China in 2007
Structure of Issuing Institutions' Leading Products in 2007
List of User Demand for Bankcard in China
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Figures
Percentages of the International Bankcard Market
Forecast for Size of Bankcard Market, 2008-2012
Forecast for Structure of Bankcard Market, 2008-2012
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