Report Highlights
In 2007, China's health products market saw quiet competition integration. Compared with 2006, there was no much breakthrough in market size. This was due to the maturing and rational consumption thinking and the fact that as the State introduced successive industry policies, industry regulation has also been strengthened. On the whole, the traditional business thinking like ‘low-level overlapping production' and ‘marketing more important than products' has not seen much changes . The Mathew Effect of competitions sped up the concentration and integration of China's health products market.
In terms of market structure, memory-boosting, calcium- and Qi-supplementing products continue to take up most market shares, while slimming and beautification products are notably driven by consumer groups. Health product enterprises have diversified operations. Their marketing means are also diversified and refined. The overall market is still in a stable of monopolistic competitions...
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Health product Market released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's health product market:
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More in-depth and detailed market research data. Based on its in-depth analysis of the various external environment and through its research on products' market shares in key market segments, objectively and comprehensively sum up the characteristics of market growth and the existing problems.
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments and competition strategies, our team draws upon its in-depth research on key enterprises' key brand products to offer a vivid description of market changes from the various perspectives of product and brand structure, sales rankings, regions, brand recognition and circulation channels, and specifies the future directions for development.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation of valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Health Products Market in 2007
(I) Status of Growth
1. Market size
2. Global market structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Japan
Chapter II Overview of China's Health Products Market in 2007
(I) The Growth Environment
(II) Status of Growth
1. Market size
2. Regional structure
3. Market structure
4. Industry profit level
(III) Characteristics of Growth
Characteristics of market growth
Characteristics of product development
Characteristics of demand
(IV) Existing Problems
Chapter III Forecast for China's Health Products Industry, 2008-2010
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast for Market Growth
1. Forecast for market size
2. Forecast for industry structure
3. Forecast for regional structure
4. Forecast for market segments
Chapter IV Trend of China's Health Products Industry, 2008-2010
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
Chapter V Competitions in China's Health Products Industry in 2007
(I) Competition Models
1. Characteristics of price competitions
2. Characteristics of product competitions
3. Characteristics of brand competitions
4. Characteristics of marketing competitions
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Leading Enterprises' Competition Strategies
1. Amway China
2. Harbin Pharmaceutical Group
3. Qingdao Jiante Biological Investment Co., Ltd.
4. SJTU Onlly (??) Co., Ltd.
5. Joincare Group Limited
Chapter VI User Demand for Health Products in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experience
Chapter VII Recommendations
Tables
Size of the World Health Food Market in 2006
Status of and Forecast for Japan's Special Health Food Market, 1997-2010
Scope of Handling and Examining & Approval of Health Food Functions
Changes in Size of China's Health Products Market, 2001-2007
Regional Distribution of China's Health Products Industry in 2007
Structure of Health products Segments
Brand Structure of Calcium-Supplementing Products in China
Main Brands in China's Qi-Supplementing/Immunity-Boosting Health Products Market
Forecast for Sales Revenues and Total Industry Production Value in China's Health Products Market, 2008-2010
Sales of Nine Major Categories of Health Products in China. January-August 2007
Purchase Ratio, brand recognition and Purchase/Brand recognition Ratio of Blood-Supplementing Health Products in China in 2007
Sales Ranking List of Blood-Supplementing Health Products in China in 2007
Purchase Ratio, Brand recognition and Purchase/Brand recognition Ratio of Memory-Boosting Health Products in China in 2007
Top 10 Most Bought Calcium-Supplementing Health Products by Urban Resident Families in China in 2007
Sales Rankings of Ginseng-Type Health Products in City Chain Stores in China in 2007
Purchase Ratio, Brand recognition and Purchase/Brand recognition Ratio of Honey Bee-Type Health Products in China in 2007
Purchase Ratio, Brand recognition and Purchase/Brand recognition Ratio of Kidney-Boosting Health Products in China in 2007
Major Vitamin Production Enterprises in China
Purchase Ratio Rankings of Vitamin/Rare Element-Supplementing Health Products by Urban Resident Families in China in 2007
Sales Rankings of Health Products Drug Stores in China in 2007
Overview of Major Listed Health Products Companies in China in 2007 Amway China's Strategies
Harbin Pharmaceutical Group's Strategies
Qingdao Jiante's Strategies
SJTU Onlly's Strategies
Joincare Group's Strategies
Ways of Cognition of Health Products in Tier-1 and -2 Cities in China
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Figures
Segmentation of the Global Health Products Market in 2007
Regional Distributing of the Global Health Products Market in 2007
Sales Volume in the US Dietary Supplement Market, 1994-2007
Distribution of Investments by China's Existing Health Products Enterprises in 2007
Distribution of Health Products' Functions in China in 2007
Product Form Makeup of China's Health Products Industry in 2007
Percentage of Imported and Homemade Forecast for Functional Structure of China's Health Products Market in 2007
Structure of Vitamin Products in China in 2007
Forecast for Sales Revenues and Total Industry Production Value in China's Health Products Market, 2008-2010
Forecast for Functional Structure of China's Health Products Market, 2008-2010
Rises in Medical care Residents' Consumer Price Level, 1990-1996 & 2002-2007
Top 10 Health Products in China By Sales Revenues in 2007 and Their Market Shares
Growth of Amway's Nutrilite Sales, 1999-2007
Effects Favored by Aged People Who Often or Fairly Often take Health Products
Types of Health Products taken by Middle School Students
Market Shares of Gift Health Products
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