Report Outline

Section 1    Market Size & Trend (2003-2005)

1.1         Total category market size and trend
1.1.1      Market size and yearly/quarterly trend (volume & value)
1.1.2      City importance (volume & value)
1.1.3      City market size and yearly/quarterly trend (volume & value)
1.2         Sub-category market size and trend
1.2.1      Sub-category market size and yearly/quarterly trend (volume & value)
1.2.2      Sub-category importance
1.2.3      Sub-category city importance (volume & value)
1.2.4      Sub-category city market size and yearly/quarterly trend (volume & value)

Section 2    Market Competition (2003-2005)

2.1         Total category market competitive structure 
2.1.1      Market competitive concentration ratio (CR4) (value)
2.1.2      The change of market position of monopolized firm
2.2         Sub-category market competitive structure
2.2.1      Market competitive concentration ratio (CR4)
2.2.2      The change of market position of monopolized firm
2.3         Total category market share
2.3.1      Top 4 brands market share and trend (volume & value)
2.3.2      Top 4 brand Positioning: Relative Penetration, Loyalty, Consumption index
2.4         Sub-category market share
2.4.1      Top 4 brands market share and trend (volume & value)
2.4.2      Top 4 brand Positioning: Relative Penetration, Loyalty, Consumption index

Section 3    Changes of 4Ps (2003-2005)

3.1         PRODUCT changes
3.1.1      Product segment importance and yearly trend
3.1.2      Sub-category product segment importance and yearly trend

3.2         PRICE changes
3.2.1      Price segment and yearly trend
3.2.2      Sub-category price segment and yearly trend

3.3         PACKAGE changes
3.3.1      Package segment and yearly trend
3.3.2      Sub-category package segment and yearly trend

3.4         PLACE (channel) changes
3.4.1      Channel definition (HM, SM, CS, SM in DS, DS, WHOLE SALE, etc)
3.4.2      Channel importance and yearly trend
3.4.3      TT KA shop Importance by category

Section 4    Consumer Purchase Behavior

4.1         Transaction size and purchase frequency, 2005
4.2         Top 4 brands transaction size and purchase frequency, 2005

Section 5    Consumer Demographics

5.1         Demographics of category buyer, 2005
5.2         Demographics of top 4 brand buyer, 2005