Report Outline
Chapter One Bedding industry's overview
Section One Definition and classification of bedding
First, bedding's definition
Second, classification of bedding
Section Two Bedding industry's characteristic analysis
First, characteristic of bedding industry
Second, bedding's investment characteristic
Third, bedding's color characteristic
Section Three Bedding's fabric analysis
First, fabric's kind
Second, popular characteristics of fabric
Chapter Two Development of textile industry
Section One Development of textile industry of 2007
First, developing state analysis of textile industry of 2007
Second, characteristic analysis of China textile industry economical operation
of 2007
Third,textile industry will keep increasing steadily in 5-10 years
Section Two Current situation analysis of textile market of our country of 2007
First, transform of textile industry creates the market chance
Second, textile industry standard plan analysis in 2007
Third, " China's famous brand " analysis of textile and clothing industry in
2007
Fourth, development trend of textile industry of 2008
Fifth,the world textile industry appear great integration of 2015
Section Three Operation analysis of China textile industry in 2007
First, the first ten enterprises of income from sales of textile industry in
2007
Second, the main economic indicator analysis of textile industry in 2007
Section Four Development plan analysis of textile industry in 'Eleventh
Five-Year Plan' period
First, establishment of " textile industry " the eleventh five-year plan "
standardized development plans "
Second, the re-set target of development of textile industry in " the eleventh
five-year plan "
Third, textile industry will give priority todevelop the new material in
'Eleventh Five-Year Plan' period
Fourth, structure adjust efforts of textile industry continue and strengthen in
" the eleventh five-year plan "
Fifth, China textile industry must take the road to recycle economy in " the
eleventh five-year plan "
Chapter Three Analysis of development state of household textile industry
Section One The market situation of household textile of world some countries
First, U.S.A. household textile market analysis
Second, France household textile market analysis
Third, Japanese household textile market analysis
Fourth, products trend of European household textile
Section Two Current situation analysis of market of household textile industry
First, demand analysis of Chinese household textile market
Second, household textile industry breaks through developmental bottleneck
analysis
Third, development potentiality of household textile
Fourth, household textile appear beautiful prevailing custom
Fifth, fashion trend of household textile products
Section Three Development trend of household textile industry of 2008
First, trade amalgamation of household textile brand become a trend
Second, green household textile--the ones that emerge newly in household textile
trade outshine others
Third, household textile industry faces the opportunity and has a bright future
Fourth, household textile market's developing focus in 2008
Fifth, household textile industry's prospect prediction in 2008
Sixth, international household textile’s fashion trend in 2008
Chapter Four Current situation analysis of bedding industry in 2007
Section One Current situation of the development of bedding industry
First, current situation of the development of bedding industry
Second, China bedding industry's brand marketing trend is obvious
Third, bedding market is getting prosperous at the end of the year of 2007
Fourth, development prospect of China bedding industry
Section Two Imports and exports analysis of bedding in 2007
First, imports analysis of bedding in 2007
Second, exports analysis of bedding in 2007
Third, bedding export of our country increase steadily in 2007
Section Three Current situation analysis of bedding market in 2007
First, trick of bedding is changeable
Second, bedding’s new concept
Section Four Market situation of bedding’s categorised products
First, pillow
Second, bedsheet
Third, bedspread
Fourth, cotton terry blanket
Fifth, blanket
Section Five Supply and demand state analysis of bedding network market
Chapter Five Subdividion market analysis of bedding in 2007
Section One Current situation analysis of wedding celebration bedding
First,consumption of wedding celebration bedding tend to the brand
Second, consumers bought the famous brand and asked the high quality
Third, the comfort will be chosen first
Fourth, do not adhere rigidly to the color
Section Two Down bedding market analysis
First, consumption pattern change
Second, expand domestic market share
Section Three Bedding trade's consumption demand analysis
First, consumption characteristic analysis
Second, consumption tendency analysis
Third, competition environmental analysis
Fourth, factor analysis which influence bedding demand
Section Four Current situation of popularity of bedding
First, color coordinate, bedding inject the fresh romantic breath into family
Second, Hi-Tech bedding is in one's favour in summer
Three, bedding trend analysis in spring of 2007
Fourth, warm tones bedding crane one's neck to look into the distance autumn and
winter market
Section Five Popular trend analysis of bedding
First, color play protagonist
Second, the newest technological analysis
Third, market prospects analysis
Chapter Six regional market analysis of bedding
Section One Bedding market analysis by region
First, basic situation of Zhengzhou household textile market
Second, Hefei household textile market analysis
Third, Changsha household textile market analysis
Fourth, Anhui household textile market analysis
Fifth, Wenzhou household textile market analysis
Section Two Industrial base analysis of household textile
First, analysis of Suining base
Second, analysis of Pujiang base
Third, analysis of Haining base
Fourth, analysis of Nantong base
Fifth, analysis of Binzhou base
Sixth, analysis of Wendeng base
Seventh, analysis of Yangpu base
Eighth, analysis of Xiqiao base
Chapter Seven Relevant trade analysis of bedding
Section One Current situation analysis of surface fabric market
First, classification and comparison of surface fabric
Second, technological innovation on bedding surface fabric
Third, quotations analysis of domestic surface fabric of 2007
Fourth, development of China household textile surface fabric
Fifth, popular trend analysis of surface fabric market
Section Two Development analysis of down feather
First, development history of down products
Second, characteristic of down products
Third, manufacturing process of down products
Fourth, operation method of down products
Fifth, development trend of down products
Chapter Eight Bedding trade's marketing analysis
Section One Marketing channel analysis of bedding 3
First, channel choice of bedding enterprises
Second, bedding wants to take the way of monopolization
Third, the current situation and question analysis of bedding Chain operation
Section Two Channel terminal analysis of bedding
First, emporium
Second, monopolized shop
Third, large professional sales field
Section Three Marketing tactics analysis of bedding
First, " a bit more centralized " tactics of Chain operation
Second, promotion tactics of Chain operation
Third, channel tactics of chain operation
Fourth, implementation tactics of logistics distribution and managing of the
chain operation
Section Four Three kinds of motive force of successful brand of household
textile
First, product strength
Second, image strength
Third, service strength
Section Five Bedding trade's brand marketing tactics
Chapter Nine Bedding trade's competition analysis
Section One Competition pattern analysis of bedding
First, distribution shape of demand market
Second, distribution of competition enterprises
Third, enterprise's competitive environment
Section Two The competitions of household textile enterprises
First, household textile trade's price war analysis in 2008
Second, household textile trade's brand competition analysis
Third, household textile trade's competition change analysis
Section Three Bedding trade's competition focus
First, functional competition
Second, new material competition
Third, competition of fashion
Fourth, competition of bedding culture
Fifth, competition of advertising
Sixth, competition of quality
Seventh, competition of marketing way
Eighth, competition of informationization
Section Four The competitive strategies of bedding enterprises
First, " Mendale " household textile grabs bedding new market
Second, LuoLaihousehold textile starts systematized many brand strategy
Third, FuAnNa reflects the famous-brand demeanour with the capability
Fourth, bedding trade company's activity tactics
Fifth, the competitive strategies of bedding enterprises
Chapter Ten Key enterprises analysis of bedding
Section One Mendale
First, company's overview
Second, company's brand
Third, company's strategy
Fourth, company's trends
Section Two LuoLai
First, company's overview
Second, company's brand
Third, company's tactics
Fourth, company's trends
Section Three Jalice
First, company's overview
Second, company's strategy
Third, company's trends
Section Four MengLan
First, company's overview
Second, company's brand
Third, company's strategy
Fourth, company's trends
Section Five FuAnNa
First, company's overview
Second, company's brand
Third, company's strategy
Fourth, company's trends
Section Six Tevel
First, company's overview
Second, company's brand
Third, company's strategy
Fourth, company's trends
Section Seven Homes
First, company's overview
Second, company's brand
Third, company's strategy
Fourth, company's trends
Section Eight XiYingMen
First, company's overview
Second, company's brand
Third, company's strategy
Fourth, company's trends
Chapter Eleven Bedding trade's advantages and disadvantages analysis
Section one Problem that bedding of our country exists
First, autonomous innovation is weak
Second, lack deep cultural intension of brand
Third, The enterprises which pay attention to construction of brand image are
few
Fourth, ignore trade information
Fifth, the market is confused
Sixth, lack the stereoscopic marketing network
Section two Advantage of bedding of our country
First, the raw materials for production are complete and sufficient
Second, workforce resources are abundant
Third, domestic demand stabilize and increase rapidly
Chapter Twelve Development trend analysis of bedding
Section one Popular trend analysis of bedding
First, development trend of future bedding
Second, competition development trend of bedding market
Third, development trend of children bedding
Fourth, development trend of bedding demand
Fifth, Chance which household textile enterprises develop above average at 2008
Olympic Games
Six, development trend of surface fabric and color in 2008-2009
Section two Future development trend of bedding trade
First, trend analysis of market
Second, competition environment analysis in the future
Section three The five major development trends of China household textile trade
576
First, development trend of market
Second, consumption demand trend
Third, evolvement trend of brand
Fourth, channel mode trend
Fifth, terminal innovative trend
Section four International down bedding market's fashion trend
First, domestic down bedding market's current situation and prospect
Second, tactics that expand domestic down bedding market
Section five Bedding trade's competition trend of 2009
First, household textile trade will shuffle and begin to show an inkling in 2009
Second, individual character wind of bedding continues blowing
Third, the natural wind of bedding nationality attacks people
Fourth, American and Europen classical wind of bedding resumes
Charts
Chart: The export situation of textile and clothing of our country to main
countries and regions in January - August of 2007
Chart: Average price tendency picture of the domestic short-fiber terylene in
2006 - September of 2007
Chart: Price index of cotton of our country in August of 2006 - August of 2007
Chart: The acceleration rate of value of export by consignment of textile and
light industry of our country monthly in August of 2006- August of 2007
Chart: The first ten enterprises of income from sales of textile industry in
February of 2007
Chart: The first ten enterprises of income from sales of textile industry in May
of 2007
Chart: The first ten enterprises of income from sales of textile industry in
August of 2007
Chart: The first ten enterprises of income from sales of textile industry in
November of 2007
Chart: The national total of main economic indicator of textile industry in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Beijing in
January - November of 2007
Chart:The total of main economic indicator of textile industry of Tianjin in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Hebei in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Shanxi in
January - November of 2007
Chart: The total of main economic indicator of textile industry of the Inner
Mongol in January - November of 2007
Chart: The total of main economic indicator of textile industry of Liaoning in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Jilin in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Heilongjiang
in January - November of 2007
Chart: The total of main economic indicator of textile industry of Shanghai in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Jiangsu in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Zhejiang in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Anhui in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Fujian in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Jiangxi in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Shandong in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Henan in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Hubei in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Hunan in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Guangdong in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Guangxi in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Hainan in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Chongqing in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Sichuan in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Kweichow in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Yunnan in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Tibet in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Shaanxi in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Gansu in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Qinghai in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Ningxia in
January - November of 2007
Chart: The total of main economic indicator of textile industry of Xinjiang in
January - November of 2007
Chart: The place that consumers buy household textile products
Chart: Circulation channel of Japanese household textile
Chart: Form of demand market of China household textile industry 1
Chart: The main factor that influence China household textile industry
Chart: Imports data of bedding in January of 2007
Chart: Imports data of bedding in February of 2007
Chart: Imports data of bedding in March of 2007 1
Chart: Imports data of bedding in the first quarter of 2007
Chart: Imports data of bedding in April of 2007
Chart: Imports data of bedding in May of 2007
Chart: Imports data of bedding in June of 2007
Chart: Imports data of bedding in the second quarter of 2007
Chart: Imports data of bedding in July of 2007
Chart: Imports data of bedding in August of 2007
Chart: Imports data of bedding in September of 2007
Chart: Imports data of bedding in the third quater of 2007
Chart: Imports data of bedding in October of 2007
Chart: Imports data of bedding in November of 2007
Chart: Imports data of bedding in the fourth quater of 2007
Chart: Exports data of bedding in January of 2007
Chart: Exports data of bedding in February of 2007
Chart: Exports data of bedding in March of 2007
Chart: Exports data of bedding in the first quarter of 2007
Chart: Exports data of bedding in April of 2007
Chart: Exports data of bedding in May of 2007
Chart: Exports data of bedding in June of 2007 1
Chart: Exports data of bedding in the second quarter of 2007
Chart: Exports data of bedding in July of 2007
Chart: Exports data of bedding in August of 2007
Chart: Exports data of bedding in September of 2007
Chart: Exports data of bedding in the third quater of 2007
Chart: Exports data of bedding in October of 2007
Chart: Exports data of bedding in November of 2007
Chart: Exports data of bedding in the fourth quater of 2007
Chart: Top 20 main selling market of blanket
Chart: The top ten blanket brand of our country's large-scale market
Chart: The purchase forms of bedding series on network market in the 8th - the
15th of January, 2007
Chart: The supply and demand forms of bedding series on network market in the
8th - the 15th of January, 2007
Chart: The purchase forms of bedding series on network market in the 15th - the
22nd of January, 2007
Chart: The supply and demand forms of bedding series on network market in the
15th - the 22nd of January, 2007
Chart: The supply and demand forms of bedding series on network market in the
22nd - the 29th of January, 2007
Chart: The supply and demand forms of bedding series on network market in the
22nd - the 29th of January, 2007
Chart: The purchase forms of bedding series on network market in the 29th of
January – the 5th of February, 2007
Chart: The supply and demand forms of bedding series on network market in the
29th of January – the 5th of February, 2007
Chart: The purchase forms of bedding series on network market in the 5th – the
12th of February, 2007
Chart: The supply and demand forms of bedding series on network market in the
12th - the 19th of February, 2007
Chart: The purchase forms of bedding series on network market in the 12th - the
19th of February, 2007
Chart: The supply and demand forms of bedding series on network market in the
5th - the 12th of March, 2007
Chart: The purchase forms of bedding series on network market in the 5th - the
12th of March, 2007
Chart: The supply and demand forms of bedding series on network market in the
12th - the 19th of March, 2007
Chart: The purchase forms of bedding series on network market in the 12th - the
19th of March, 2007
Chart: The purchase forms of bedding series on network market in the 19th - the
26th of March, 2007
Chart: The supply and demand forms of bedding series on network market in the
19th - the 26th of March, 2007
Chart: The supply and demand forms of bedding series on network market in March
26 - April 2, 2007
Chart: The purchase forms of bedding series on network market in March 26 -
April 2, 2007
Chart: The purchase forms of bedding series on network market in the 2nd - the
9th of April, 2007
Chart: The supply and demand forms of bedding series on network market in the
2nd - the 9th of April, 2007
Chart: The supply and demand forms of bedding series on network market in the
23rd - the 30th of April, 2007
Chart: The purchase forms of bedding series on network market in the 23rd - the
30th of April, 2007
Chart: The supply and demand forms of bedding series on network market in April
30 - May 7, 2007
Chart: The purchase forms of bedding series on network market in April 30 - May
7, 2007
Chart: The purchase forms of bedding series on network market in the 14th – the
21th of May, 2007
Chart: The supply and demand forms of bedding series on network market in the
14th – the 21th of May, 2007
Chart: The supply and demand forms of bedding series on network market in the
21st - the 28th of May, 2007
Chart: The purchase forms of bedding series on network market in the 21st - the
28th of May, 2007
Chart: Characteristics of different surface fabric
Chart: Every channel proportion form of Shenyang bedding
Chart: Every channel proportion form of Nanjing bedding
Chart: Every channel proportion form of Shanghai bedding
Chart: The reason that influence consumption of household textile
Chart: Chinese commercial network of Mendale Company
Chart: The domestic distribution table of monopolization site of Mendale Company
Chart: Proportion structure chart of distribution site of all district of
Mendale Company
Chart: Comparison chart of distribution quantity and average quantity of every
area site of Mendale Company
Chart: The comparison chart of distribution data of management site of Jalice
domestic market
Chart: The enterprises under Qingdao XiYingMen group
Chart: Development stage chart of bedding trade
Chart: Development stage of bedding market
Chart: Structure chart of bedding products
