Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Household products market at the global level.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011 for 53 countries covered globally for the Household products market.

Scope of this Report
-  Contains 9 categories:  air fresheners, bleach, dishwashing, furniture polish, general purpose cleaners, insecticides, scouring, textile washing, toilet care
-  Provides market value, volume data by market, segment and sub segment

Research & Analysis Highlights
The Global Household products market covering 53 countries, increased between 2001-2006, growing at an average annual rate of 2.8%.

The leading company in the market in 2006 was Procter & Gamble.  The second-largest player was Unilever with Reckitt Benckiser PLC is third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Household products markets
-  Understand consumers' consumption and expenditure patterns for the 53 countries covered
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Table of Contents

Chapter 1    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 2    Overview

2.1    Value Analysis
2.2    Volume Analysis

Chapter 3    Global Household Products - Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Volume Analysis, 2001-2006
3.4    Volume Analysis, 2006-2011
3.5    Company Share Analysis
3.6    Distribution Analysis

Chapter 4    Leading Company Profiles

4.1    The Procter & Gamble
4.2    Unilever

Chapter 5    Category Analysis - Toilet Care

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Volume Analysis, 2001-2006
5.4    Volume Analysis, 2006-2011
5.5    Company Share Analysis
5.6    Distribution Analysis

Chapter 6    Category Analysis - Furniture Polish

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Volume Analysis, 2001-2006
6.4    Volume Analysis, 2006-2011
6.5    Company Share Analysis
6.6    Distribution Analysis

Chapter 7    Category Analysis - Insecticides

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Volume Analysis, 2001-2006
7.4    Volume Analysis, 2006-2011
7.5    Company Share Analysis
7.6    Distribution Analysis

Chapter 8    Category Analysis - Textile Washing Products

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Volume Analysis, 2001-2006
8.4    Volume Analysis, 2006-2011
8.5    Company Share Analysis
8.6    Distribution Analysis

Chapter 9    Category Analysis - Scouring Products

9.1    Value Analysis, 2001-2006
9.2    Value Analysis, 2006-2011
9.3    Volume Analysis, 2001-2006
9.4    Volume Analysis, 2006-2011
9.5    Company Share Analysis
9.6    Distribution Analysis

Chapter 10    Category Analysis - General Purpose Cleaners

10.1    Value Analysis, 2001-2006
10.2    Value Analysis, 2006-2011
10.3    Volume Analysis, 2001-2006
10.4    Volume Analysis, 2006-2011
10.5    Company Share Analysis
10.6    Distribution Analysis

Chapter 11    Category Analysis - Air Fresheners

11.1    Value Analysis, 2001-2006
11.2    Value Analysis, 2006-2011
11.3    Volume Analysis, 2001-2006
11.4    Volume Analysis, 2006-2011
11.5    Company Share Analysis
11.6    Distribution Analysis

Chapter 12    Category Analysis - Bleach

12.1    Value Analysis, 2001-2006
12.2    Value Analysis, 2006-2011
12.3    Volume Analysis, 2001-2006
12.4    Volume Analysis, 2006-2011
12.5    Company Share Analysis
12.6    Distribution Analysis

Chapter 13    Category Analysis - Dishwashing Products

13.1    Value Analysis, 2001-2006
13.2    Value Analysis, 2006-2011
13.3    Volume Analysis, 2001-2006
13.4    Volume Analysis, 2006-2011
13.5    Company Share Analysis
13.6    Distribution Analysis

Chapter 14    Research Methodology

14.1    Methodology overview
14.2    Secondary research
14.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
14.4    Primary research
14.5    Data finalization
14.6    Ongoing research

Chapter 15    Appendix

15.1    Future readings
15.2    How to contact experts in your industry

List of Tables

Table 1: Household Products category definitions
Table 2: Household products distribution channels
Table 3: Global House Hold Products value (region wise), 2001-2006 (US$ m, nominal prices)
Table 4: Global House Hold Products value (region wise) forecast, 2006-2011 (US$ m, nominal prices)
Table 5: Global House Hold Products volume (region wise), 2001-2006 (Kg/Liters/Units m)
Table 6: Global House Hold Products volume (region wise) forecast, 2006-2011 (Kg/Liters/Units m)
Table 7: Global House Hold Products value, 2001-2006 (US$ m, nominal prices)
Table 8: Global House Hold Products value forecast, 2006-2011 (US$ m, nominal prices)
Table 9: Global House Hold Products volume, 2001-2006 (Kg/Liters/Units m)
Table 10: Global House Hold Products volume forecast, 2006-2011 (Kg/Liters/Units m)
Table 11: Global House Hold Products company share by (Top 20 Companies) value, 2005-2006 (%)
Table 12: Global House Hold Products value, by company, 2005-2006 (US$ m nominal prices)
Table 13: Global House Hold Products distribution channels, by value, 2005-2006 (%)
Table 14: Global House Hold Products value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 15: The Procter & Gamble Key Facts
Table 16: Unilever Key Facts
Table 17: Global Toilet Care value, 2001-2006 (US$ m, nominal prices)
Table 18: Global Toilet Care value forecast, 2006-2011 (US$ m, nominal prices)
Table 19: Global Toilet Care volume, 2001-2006 (Units m)
Table 20: Global Toilet Care volume forecast, 2006-2011 (Units m)
Table 21: Global Toilet Care company share by (Top 20 Companies) value, 2005-2006 (%)
Table 22: Global Toilet Care value, by company, 2005-2006 (US$ m nominal prices)
Table 23: Global Toilet Care distribution channels, by value, 2005-2006 (%)
Table 24: Global Toilet Care value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 25: Global Furniture Polish value, 2001-2006 (US$ m, nominal prices)
Table 26: Global Furniture Polish value forecast, 2006-2011 (US$ m, nominal prices)
Table 27: Global Furniture Polish volume, 2001-2006 (Units m)
Table 28: Global Furniture Polish volume forecast, 2006-2011 (Units m)
Table 29: Global Furniture Polish company share by (Top 20 Companies) value, 2005-2006 (%)
Table 30: Global Furniture Polish value, by company, 2005-2006 (US$ m nominal prices)
Table 31: Global Furniture Polish distribution channels, by value, 2005-2006 (%)
Table 32: Global Furniture Polish value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 33: Global Insecticides value, 2001-2006 (US$ m, nominal prices)
Table 34: Global Insecticides value forecast, 2006-2011 (US$ m, nominal prices)
Table 35: Global Insecticides volume, 2001-2006 (Liters/Units m)
Table 36: Global Insecticides volume forecast, 2006-2011 (Liters/Units m)
Table 37: Global Insecticides company share by (Top 20 Companies) value, 2005-2006 (%)
Table 38: Global Insecticides value, by company, 2005-2006 (US$ m nominal prices)
Table 39: Global Insecticides distribution channels, by value, 2005-2006 (%)
Table 40: Global Insecticides value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 41: Global Textile Washing Products value, 2001-2006 (US$ m, nominal prices)
Table 42: Global Textile Washing Products value forecast, 2006-2011 (US$ m, nominal prices)
Table 43: Global Textile Washing Products volume, 2001-2006 (Liters/Units m)
Table 44: Global Textile Washing Products volume forecast, 2006-2011 (Liters/Units m)
Table 45: Global Textile Washing Products company share by (Top 20 Companies) value, 2005-2006 (%)
Table 46: Global Textile Washing Products value, by company, 2005-2006 (US$ m nominal prices)
Table 47: Global Textile Washing Products distribution channels, by value, 2005-2006 (%)
Table 48: Global Textile Washing Products value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 49: Global Scouring Products value, 2001-2006 (US$ m, nominal prices)
Table 50: Global Scouring Products value forecast, 2006-2011 (US$ m, nominal prices)
Table 51: Global Scouring Products volume, 2001-2006 (Units m)
Table 52: Global Scouring Products volume forecast, 2006-2011 (Units m)
Table 53: Global Scouring Products company share by (Top 20 Companies) value, 2005-2006 (%)
Table 54: Global Scouring Products value, by company, 2005-2006 (US$ m nominal prices)
Table 55: Global Scouring Products distribution channels, by value, 2005-2006 (%)
Table 56: Global Scouring Products value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 57: Global General Purpose Cleaners value, 2001-2006 (US$ m, nominal prices)
Table 58: Global General Purpose Cleaners value forecast, 2006-2011 (US$ m, nominal prices)
Table 59: Global General Purpose Cleaners volume, 2001-2006 (Liters m)
Table 60: Global General Purpose Cleaners volume forecast, 2006-2011 (Liters m)
Table 61: Global General Purpose Cleaners company share by (Top 20 Companies) value, 2005-2006 (%)
Table 62: Global General Purpose Cleaners value, by company, 2005-2006 (US$ m nominal prices)
Table 63: Global General Purpose Cleaners distribution channels, by value, 2005-2006 (%)
Table 64: Global General Purpose Cleaners value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 65: Global Air fresheners value, 2001-2006 (US$ m, nominal prices)
Table 66: Global Air fresheners value forecast, 2006-2011 (US$ m, nominal prices)
Table 67: Global Air fresheners volume, 2001-2006 (Units m)
Table 68: Global Air fresheners volume forecast, 2006-2011 (Units m)
Table 69: Global Air fresheners company share by (Top 20 Companies) value, 2005-2006 (%)
Table 70: Global Air fresheners value, by company, 2005-2006 (US$ m nominal prices)
Table 71: Global Air fresheners distribution channels, by value, 2005-2006 (%)
Table 72: Global Air fresheners value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 73: Global Bleach value, 2001-2006 (US$ m, nominal prices)
Table 74: Global Bleach value forecast, 2006-2011 (US$ m, nominal prices)
Table 75: Global Bleach volume, 2001-2006 (Kg/Liters m)
Table 76: Global Bleach volume forecast, 2006-2011 (Kg/Liters m)
Table 77: Global Bleach company share by (Top 20 Companies) value, 2005-2006 (%)
Table 78: Global Bleach value, by company, 2005-2006 (US$ m nominal prices)
Table 79: Global Bleach distribution channels, by value, 2005-2006 (%)
Table 80: Global Bleach value, by distribution channel, 2005-2006 (US$ m nominal prices)
Table 81: Global Dishwashing products value, 2001-2006 (US$ m, nominal prices)
Table 82: Global Dishwashing products value forecast, 2006-2011 (US$ m, nominal prices)
Table 83: Global Dishwashing products volume, 2001-2006 (Units m)
Table 84: Global Dishwashing products volume forecast, 2006-2011 (Units m)
Table 85: Global Dishwashing products company share by (Top 20 Companies) value, 2005-2006 (%)
Table 86: Global Dishwashing products value, by company, 2005-2006 (US$ m nominal prices)
Table 87: Global Dishwashing products distribution channels, by value, 2005-2006 (%)
Table 88: Global Dishwashing products value, by distribution channel, 2005-2006 (US$ m nominal prices)

List of Figures

Figure 1: Global House Hold Products value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 2: Global House Hold Products category growth comparison, by value, 2001-2011
Figure 3: Global House Hold Products volume & volume forecast, 2001-2011 (Kg/Liters/Units m)
Figure 4: Global House Hold Products category growth comparison, by volume, 2001-2011
Figure 5: Global House Hold Products company share (Top 5 companies), by value, 2005-2006 (%)
Figure 6: Global House Hold Products value, by distribution channel, 2005-2006 (%)
Figure 7: Global Toilet Care value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 8: Global Toilet Care category growth comparison, by value, 2001-2011
Figure 9: Global Toilet Care volume & volume forecast, 2001-2011 (Units m)
Figure 10: Global Toilet Care category growth comparison, by volume, 2001-2011
Figure 11: Global Toilet Care company share (Top 5 companies), by value, 2005-2006 (%)
Figure 12: Global Toilet Care value, by distribution channel, 2005-2006 (%)
Figure 13: Global Furniture Polish value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 14: Global Furniture Polish category growth comparison, by value, 2001-2011
Figure 15: Global Furniture Polish volume & volume forecast, 2001-2011 (Units m)
Figure 16: Global Furniture Polish category growth comparison, by volume, 2001-2011
Figure 17: Global Furniture Polish company share (Top 5 companies), by value, 2005-2006 (%)
Figure 18: Global Furniture Polish value, by distribution channel, 2005-2006 (%)
Figure 19: Global Insecticides value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 20: Global Insecticides category growth comparison, by value, 2001-2011
Figure 21: Global Insecticides volume & volume forecast, 2001-2011 (Liters/Units m)
Figure 22: Global Insecticides category growth comparison, by volume, 2001-2011
Figure 23: Global Insecticides company share (Top 5 companies), by value, 2005-2006 (%)
Figure 24: Global Insecticides value, by distribution channel, 2005-2006 (%)
Figure 25: Global Textile Washing Products value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 26: Global Textile Washing Products category growth comparison, by value, 2001-2011
Figure 27: Global Textile Washing Products volume & volume forecast, 2001-2011 (Liters/Units m)
Figure 28: Global Textile Washing Products category growth comparison, by volume, 2001-2011
Figure 29: Global Textile Washing Products company share (Top 5 companies), by value, 2005-2006 (%)
Figure 30: Global Textile Washing Products value, by distribution channel, 2005-2006 (%)
Figure 31: Global Scouring Products value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 32: Global Scouring Products category growth comparison, by value, 2001-2011
Figure 33: Global Scouring Products volume & volume forecast, 2001-2011 (Units m)
Figure 34: Global Scouring Products category growth comparison, by volume, 2001-2011
Figure 35: Global Scouring Products company share (Top 5 companies), by value, 2005-2006 (%)
Figure 36: Global Scouring Products value, by distribution channel, 2005-2006 (%)
Figure 37: Global General Purpose value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 38: Global General Purpose category growth comparison, by value, 2001-2011
Figure 39: Global General Purpose volume & volume forecast, 2001-2011 (Liters m)
Figure 40: Global General Purpose category growth comparison, by volume, 2001-2011
Figure 41: Global General Purpose company share (Top 5 companies), by value, 2005-2006 (%)
Figure 42: Global General Purpose value, by distribution channel, 2005-2006 (%)
Figure 43: Global Air fresheners value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 44: Global Air fresheners category growth comparison, by value, 2001-2011
Figure 45: Global Air fresheners volume & volume forecast, 2001-2011 (Units m)
Figure 46: Global Air fresheners category growth comparison, by volume, 2001-2011
Figure 47: Global Air fresheners company share (Top 5 companies), by value, 2005-2006 (%)
Figure 48: Global Air fresheners value, by distribution channel, 2005-2006 (%)
Figure 49: Global Bleach value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 50: Global Bleach category growth comparison, by value, 2001-2011
Figure 51: Global Bleach volume & volume forecast, 2001-2011 (Kg/Liters m)
Figure 52: Global Bleach category growth comparison, by volume, 2001-2011
Figure 53: Global Bleach company share (Top 5 companies), by value, 2005-2006 (%)
Figure 54: Global Bleach value, by distribution channel, 2005-2006 (%)
Figure 55: Global Dishwashing products value & value forecast, 2001-2011 (US$ m, nominal prices)
Figure 56: Global Dishwashing products category growth comparison, by value, 2001-2011
Figure 57: Global Dishwashing products volume & volume forecast, 2001-2011 (Units m)
Figure 58: Global Dishwashing products category growth comparison, by volume, 2001-2011
Figure 59: Global Dishwashing products company share (Top 5 companies), by value, 2005-2006 (%)
Figure 60: Global Dishwashing products value, by distribution channel, 2005-2006 (%)
Figure 61: Annual data review process