Summary

China represents one of the most dynamic and untapped cosmetics and toiletries markets in the world. Last six to seven years have proved highly beneficial for the market when it has undergone rapid transformation and expansion phase. The Chinese cosmetics and toiletries market is the 2nd largest in Asia-Pacific region after Japan and seventh largest in the world. Although the market registered an impressive growth, the country still has high growth potential which is far from its saturation level. Extremely low penetration level and vast consumer base are two key factors that catch the eyeballs of cosmetic manufacturers.

As per our new research report "Cosmetics and Toiletries Market in China", skincare dominates the overall cosmetics and toiletries market in China. In 2009, the segment acquired almost 40% share and showed no signs of slowdown despite post recessionary scenario. Other segments like hair care, color cosmetics, fragrances, etc have also experienced double digit growth over the recent years.

The market provides opportunities to both homegrown and international players. However, international companies like P&G and L'Oreal are currently leading the Chinese cosmetics and toiletries market. These companies are responsible for generating majority of the industry revenue and are preferred by the consumers over the local companies. Strong and wide product lines along with aggressive marketing strategies have been considered the success mantra proactively adopted by these international cosmetics giants.

Although the Chinese cosmetics market has become highly competitive, there is still a plenty of room for new entrants provided they adopt appropriate market entry strategies, find right manufacturing or distribution partners, use effective marketing strategies, and make suitable products for various customer groups at reasonable price points.

With increasing disposable income, surging working population (especially females) looks conscious approach and strong promotional strategies, we anticipate that the Chinese cosmetics and toiletries market revenue will surpass US$ 31 Billion by 2013. Besides, the CAGR growth projected for the market during 2010-2013 will be the highest among the major Asia-Pacific cosmetics and toiletries markets.

The research will help clients to get in-depth knowledge of the current, past and future performance of the industry. The segment and sub-segment wise analysis provides cutting edge market intelligence and facilitates deep and conceptual understanding of the market in Chinese perspective. The future outlook mentioned in report has been derived by interacting with industry veterans, developers, analyzing information from research papers, journals and our industry-specific in-house developed models.

Table of Contents

1. Analyst View
2. Research Overview
3. Cosmetics and Toiletries Market Drivers
3.1 Growing Economy
3.2 Purchasing Power
3.3 Prospective Consumer Base
3.4 Ageing Population
3.5 Middle Class Family
3.6 Internet Users
3.7 Consumer Confidence
3.8 Low Per Capita Consumption
3.9 Mergers and Acquisitions
4. Cosmetics and Toiletries Market Overview
4.1 Sales
4.2 Domestic and Foreign Companies
4.3 Distribution Channels
4.4 Trade
5. Market Performance by Segments to 2013
5.1 Hair Care
5.1.1 By Sales
5.1.2 By Products
5.1.3 By Companies
5.1.4 By Brands
5.1.5 Sub Segments
5.1.5.1 Shampoos
5.1.5.2 Conditioners
5.1.5.3 Colorants
5.2 Fragrance
5.2.1 By Sales
5.2.2 By Gender
5.2.3 By Companies
5.2.4 By Brands
5.3 Make-up/Color Cosmetics
5.3.1 By Sales
5.3.2 By Products
5.3.3 By Companies
5.3.4 By Brands
5.3.5 Sub Segments
5.3.5.1 Lip Products
5.3.5.2 Facial Make-up Products
5.3.5.3 Nail and Eye Cosmetics
5.4 Skin Care
5.4.1 By Sales
5.4.2 By Companies
5.4.3 By Brands
5.4.4 Men's Skincare Market
6. New Market Prospects
6.1 Chemical Industry
6.2 Ad Agencies
6.3 Container and Packaging Industry
6.4 Beauty Market
7. Challenges
7.1 Counterfeit Products
7.2 Strict Regulation
7.3 Brand Loyalty

List of Figures:

Figure 3-1: Real GDP Growth in Comparison to Other Top Asian Cosmetics and Toiletries Markets (%), 2009
Figure 3-2: Per Head Personal Disposable Income (US$), 2004-2009
Figure 3-3: Unemployment Rate (%), 2004-2008
Figure 3-4: Population in Age Group 15-64 Years (Million), 2004-2009
Figure 3-5: Male and Female Population (Million), 2009
Figure 3-6: Population in Age Group 30-59 Years (Million), 2004-2009
Figure 3-7: Number of Middle Class Families (Million), Jan 2005, Jan 2007 & 2010
Figure 3-8: Number of Internet Users (Million), 2004-2009
Figure 3-9: Top Countries by Consumer Confidence Index (Points)
Figure 3-10: Per Capita Consumption of Cosmetics and Toiletries in Comparison to Neighboring Countries (US$)
Figure 4-1: Cosmetics and Toiletries Sales (Billion US$), 2007-2013
Figure 4-2: Share of Companies in Cosmetics and Toiletries Sales
Figure 4-3: Share of Distribution Channels in Cosmetics and Toiletries Sales
Figure 4-4: Cosmetics Import (Million US$), 2006-2009
Figure 4-5: Cosmetics Import by Destination (%), 2008
Figure 4-6: Cosmetics Export (Million US$), 2006-2009
Figure 4-7: Forecast for Cosmetics Export (Million US$), 2010-2013
Figure 5-1: Cosmetics and Toiletries Sales by Segment (%), 2009
Figure 5-2: Hair Care Product Sales (Billion US$), 2006-2013
Figure 5-3: Hair Care Product Sales by Segment (%), 2009
Figure 5-4: Share of Companies in Shampoo, Conditioner and 2-in-1 Conditioning Shampoo Sales
Figure 5-5: Share of Companies in Colorants, Hair Mask and Styling Agent Sales
Figure 5-6:  Share of Brands in Shampoo, Conditioner and 2-in-1 Conditioning Shampoo Sales
Figure 5-7: Share of Brands in Colorants, Hair Mask and Styling Agent Sales
Figure 5-8: Forecast for Shampoo Sales (Billion US$), 2010-2013
Figure 5-9: Forecast for Conditioner Sales (Million US$), 2010-2013
Figure 5-10: Forecast for Colorant Sales (Million US$), 2010-2013
Figure 5-11: Fragrance Sales (Million US$), 2006-2013
Figure 5-12: Fragrance Sales by Gender (%), 2009
Figure 5-13: Share of Companies in Fragrance Sales
Figure 5-14: Share of Brands in Fragrance Sales
Figure 5-15: Color Cosmetic Sales (Billion US$), 2007-2013
Figure 5-16: Color Cosmetic Sales by Segment (%), 2009
Figure 5-17: Share of Companies in Color Cosmetic Sales
Figure 5-18: Share of Brands in Color Cosmetic Sales
Figure 5-19: Forecast for Lip Product Sales (Million US$), 2010-2013
Figure 5-20: Forecast for Facial Make-up Product Sales (Million US$), 2010-2013
Figure 5-21: Forecast for Nail and Eye Cosmetic Sales (Million US$), 2010-2013
Figure 5-22: Skin Care Products Sales (Billion US$), 2006-2013
Figure 5-23: Share of Companies in Skin Care Product Sales
Figure 5-24: Share of Brands in Skin Care Product Sales
Figure 5-25: Men's Skincare Market (Million US$), 2009 & 2013
Figure 5-26: Use of Men Skincare Products (%)
Figure 6-1: Chemical Industry (Billion US$), 2009-2013
Figure 6-2: Container and Packaging Market (Billion US$), 2009-2013