Summary

The cosmetics and toiletries market in China has been expanding rapidly since last five to six years. The market is undergoing transformation and development phase and is far from the saturation level. China's cosmetics and toiletries market is considered as the second largest in Asia-Pacific after that of Japan and the seventh largest in the world. Thus, it remains a highly attractive market for companies across the world.

At present, China's cosmetics and toiletries market is dominated by international companies like P&G, L'Oreal and Christian Dior. These companies are responsible for generating majority of the industry revenues and are preferred by consumers over the local companies. The conventional cosmetics segments like skin care and hair care remain the hot favorite for the industry, accounting for 38% and 20% overall cosmetics & toiletries market respectively in 2008.

As per our research'Cosmetics and Toiletries Market in China', China offers tremendous opportunity to both the international brands as well as homegrown companies due to large consumer base and low per capita consumption of cosmetics and toiletries products in the country. Besides these two fundamental factors responsible for industry growth, rising purchasing power, increasing influence of western culture and evolving consumerism culture is giving the desired platform to the industry for expansion.

With such strong fundamentals, we anticipate that the Chinese cosmetic & toiletries market revenue will surpass US$ 25 Billion by 2012. The future growth will be driven by changing market dynamics and emergence of domestic companies in cosmetics & toiletries market landscape. Our research has also revealed that the market will see tremendous growth in coming years and will remain far from attaining saturation level.

Although China cosmetic market has become highly competitive, there is still plenty of potential for new entrants, provided they adopt appropriate market entry strategies, find right manufacturing or distribution partners, use effective marketing strategies, and make suitable products for various customer groups at reasonable price points.

The research will help clients to get in-depth knowledge on the current, past and future performance of the industry. The future outlook mentioned in report has been derived by interacting with various industry veterans, developers, analyzing information from research papers, journals and our industry-specific in-house developed models.

Table of Contents

1. Analyst View
2. Research Overview
3. Cosmetics and Toiletries Market Drivers
     3.1 Growing Economy
     3.2 Purchasing Power
     3.3 Prospective Consumer Base
     3.4 Ageing Population
     3.5 Middle Class Family
     3.6 Internet Users
     3.7 Consumer Confidence
     3.8 Low Per Capita Consumption
4. Cosmetics and Toiletries Market Overview
     4.1 Sales
     4.2 Domestic & Foreign Company
     4.3 Distribution Channels
     4.4 Trade
5. Cosmetics and Toiletries Market by Product
     5.1 Hair Care
           5.1.1 By Sales
           5.1.2 By Product
           5.1.3 By Companies
           5.1.4 By Brands
     5.2 Fragrances
           5.2.1 By Sales
           5.2.2 By Gender
           5.2.3 By Companies
           5.2.4 By Brands
     5.3 Make-up/Color Cosmetics
           5.3.1 By Sales
           5.3.2 By Products
           5.3.3 By Companies
           5.3.4 By  Brands
     5.4 Skin Care
           5.4.1 By Sales
           5.4.2 By Companies
           5.4.3 By Brands
6. New Market Prospects
     6.1 Chemical Industry
     6.2 Ad Agencies
     6.3 Male Cosmetics
     6.4 Container and Packaging Industry
     6.5 Beauty Market
7. Challenges
     7.1 Counterfeit Products
     7.2 Strict Regulation
     7.3 Brand Loyalty
8. Future Outlook to 2012
     8.1 Hair Care
     8.2 Make-up/Color Cosmetics
     8.3 Fragrances
     8.4 Skin Care

List of Figures:

Figure 3-1: Real GDP Growth in Comparison to Other Top Asian Cosmetics and Toiletries Markets (%)
Figure 3-2: Per Head Personal Disposable Income (US$), 2002-2008
Figure 3-3: Unemployment Rate (%), 2004-2008
Figure 3-4: Population in Age Group 15-64 Years (Million), 2002-2008
Figure 3-5: Male and Female Population (Million), 2008
Figure 3-6: Population in Age Group 30-59 Years (Million), 2002-2008
Figure 3-7: Number of Middle Class Families (Million), Jan 2005 & Jan 2007
Figure 3-8: Number of Internet Users (Million), 2002-2008
Figure 3-9: Consumer Confidence Index in Comparison to Asia-Pacific (Points)
Figure 3-10: Per Capita Consumption of Cosmetics and Toiletries in Comparison to Neighboring Countries (US$)
Figure 4-1: Cosmetics and Toiletries Sales (Billion US$), 2006-2008
Figure 4-2: Share of Companies in Cosmetics and Toiletries Sales
Figure 4-3: Cosmetics and Toiletries Sales by Distribution Channel (%)
Figure 4-4: Cosmetics Import (Million US$), 2006-2008
Figure 4-5: Cosmetics Import by Destination (%)
Figure 4-6: Cosmetics Export (Million US$), 2006-2008
Figure 4-7: Forecast for Cosmetics Export (Million US$), 2009-2012
Figure 5-1: Cosmetics and Toiletries Sales by Segment (%)
Figure 5-2: Hair Care Product Sales (Billion US$), 2006-2008
Figure 5-3: Hair Care Product Sales by Segment (Million US$)
Figure 5-4: Share of Companies in Shampoo, Conditioner and 2-in-1 Conditioning Shampoo Sales
Figure 5-5: Share of Companies in Colorants, Hair Mask and Styling Agent Sales
Figure 5-6: Share of Brands in Shampoo, Conditioner and 2-in-1 Conditioning Shampoo Sales
Figure 5-7: Share of Brands in Colorants, Hair Mask and Styling Agent Sales
Figure 5-8: Fragrance Sales (Million US$), 2006-2008
Figure 5-9: Fragrance Sales by Gender (%)
Figure 5-10: Share of Companies in Fragrance Sales
Figure 5-11: Share of Brands in Fragrance Sales
Figure 5-12: Color Cosmetic Sales (Billion US$), 2006-2008
Figure 5-13: Color Cosmetic Sales by Segment (Million US$)
Figure 5-14: Share of Companies in Color Cosmetic Sales
Figure 5-15: Share of Brands in Color Cosmetic Sales
Figure 5-16: Skin Care Products Sales (Billion US$), 2006-2008
Figure 5-17: Share of Companies in Skin Care Product Sales
Figure 5-18: Share of Brands in Skin Care Product Sales
Figure 6-1: Forecast for Chemical Industry (Billion US$), 2009-2012
Figure 6-2: Forecast for Container and Packaging Market (Billion US$), 2009-2012
Figure 8-1: Forecast for Cosmetics and Toiletries Sales (Billion US$), 2009-2012
Figure 8-2: Forecast for Hair Care Product Sales (Billion US$), 2009-2012
Figure 8-3: Forecast for Shampoo Sales (Billion US$), 2009-2012
Figure 8-4: Forecast for Conditioner Sales (Billion US$), 2009-2012
Figure 8-5: Forecast for Colorant Sales (Million US$), 2009-2012
Figure 8-6: Forecast for Color Cosmetic Sales (Billion US$), 2009-2012
Figure 8-7: Forecast for Lip Product Sales (Billion US$), 2009-2012
Figure 8-8: Forecast for Facial Make-up Product Sales (Million US$), 2009-2012
Figure 8-9: Forecast for Nail and Eye Cosmetic Sales (Million US$), 2009-2012
Figure 8-10: Forecast for Fragrance Sales (Million US$), 2009-2012
Figure-8-11: Forecast for Fragrance Sales by Gender (2012)
Figure 8-12: Forecast for Skin Care Product Sales (Billion US$), 2009-2012