Executive Summary

Brazil has placed itself as one of the fastest growing and emerging markets on cosmetics and personal care industry landscape.  Being the largest market in Latin America and one of the top five cosmetics & personal care markets in the world, Brazil offers immense investment opportunities for companies around the world.  With rising cosmetic consumption, coupled with increasing income level, demand of cosmetics & personal care products will further shoot in Brazil.

Brazil offers low cost manufacturing facilities and has well developed infrastructure with government support that is making the country an idle destination to establishing cosmetic and toiletries production base and target export market.  Also, as the country has a large consumer base, manufacturers can easily tap the domestic market.

"Cosmetics and Personal Care Market in Brazil" provides an in-depth analysis of the present and future prospects of the Brazilian cosmetic and toiletries industry.  It looks into the industry in detail with focus on major players, distribution network, driving forces, and opportunities critical to the success of the industry at micro level.

Key Findings

-  Per capita consumption of cosmetics and personal care products in Brazil is expected to increase at a CAGR of 15.49% during 2008-2011.
-  Skin care market, one of the major segments in the cosmetics & personal care industry, is projected to clock in a CAGR growth of 22% during 2008-2011.
-  Sales growth of hair care products is anticipated to attain a CAGR of 19% during 2008-2011.
-  Color cosmetics sale in Brazil is likely to move up at a CAGR of 18% from 2008 to 2011.
-  Rising cosmetic consumption in Brazil will stimulate the demand for chemicals in the cosmetics & personal care industry to US$ 12.83 Billion by 2011.
-  Pharmacy sales of male cosmetics in Brazil are expected to rise to 20% by 2010.
-  Hair care products accounted for more than 25% (expected) of the total cosmetics & personal care market in 2007.

Key Issues & Facts Analyzed

-  What are the future growth areas in Brazil cosmetics & toiletries industry?
-  Which factors are driving the industry?
-  What are the issues that can hinder the future progress of the industry and what RNCOS recommends to tackle these problem areas?
-  What is the segment-wise future scenario of the market?
-  Which distribution channels (segment-wise) are prevailing in the cosmetic and toiletries industry?
-  What is the scenario of trade in cosmetics and toiletries products?

Key Players Analyzed

This section covers the business overview about the major players in the Brazilian cosmetic market, including Natura, Mundial SA, Avon, etc.

Research Methodology Used

Information Sources:  The information has been compiled from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Method:  Methods like historical trend, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for rational analysis.

Table of Contents

Section 1    Analyst View

Section 2    Global Cosmetics & Personal Care Industry

Section 3    Driving Forces for Brazilian Cosmetics & Personal Care Industry

3.1    Rising Per Capita Cosmetic Spending
3.2    Increasing Ageing Population
3.3    Growing Publicity Expenditure
3.4    Efficient Supply Network
3.5    Rich Biodiversity
3.6    Booming Retail Industry

Section 4    Brazil Cosmetics & Personal Care Industry Performance

4.1    Cosmetics
    4.1.1  Sun Care
    4.1.2  Color Cosmetics
    4.1.3  Fragrances
    4.1.4  Deodorants
4.2    Personal Care
    4.2.1  Hair Care
    4.2.2  Oral Care
    4.2.3  Skin Care
    4.2.4  Bath Products
    4.2.5  Disposable Products
    4.2.6  Shaving Products
4.3    Trade

Section 5    Future Growth Areas

5.1    Cosmetics & Personal Care Consumption
5.2    Changing Demographics
5.3    Male Cosmetics
5.4    Chemical Industry
5.5    Organic Cosmetics
5.6    Online Retailing
5.7    Rising Income Levels

Section 6    Roadblocks & Recommendations

6.1    Strengthening of Real
    6.1.1  Effect on Exports
6.2    Counterfeit Products

Section 7    Key Players

7.1    Natura
7.2    Beiersdorf
7.3    Mundial SA
7.4    O Boticario
7.5    Avon

Figures

Figure 2-1: Global - Cosmetics & Personal Care Industry (in Billion US$), 2002-2007E
Figure 2-2: Global - Breakup of Cosmetics & Personal Care Industry by Region (%), 2006
Figure 2-3: Global - Forecast for Cosmetics & Personal Care Industry (in Billion US$), 2008-2011
Figure 3-1: Brazil - Per Capita Spending on Cosmetics & Personal Care Products (in US$), 2001-2007E
Figure 3-2: Brazil - Retail Sales of Cosmetics & Personal Care Industry (in Billion US$), 2001-2007E
Figure 3-3: Brazil - Population of Age above 50 Years (in Million), 2001-2007E
Figure 3-4: Brazil - Growth of Skin Care Market (%), 2002-2007E
Figure 3-5: Brazil - Publicity Expenditure by Cosmetics & Personal Care Industry (in Million US$), 2005 & 2006
Figure 3-6: Brazil - Volume Sales of Cosmetics & Personal Care Industry by Distribution Channel (%), 2006
Figure 3-7: Brazil - Value Sales of Cosmetics & Personal Care Industry by Distribution Channel (%), 2006
Figure 3-8: Brazil - Share of Cosmetics & Personal Care Retail Sales in Retail Industry (%), 2001-2006
Figure 4-1: Brazil - Net Sales* of Cosmetics & Personal Care Industry (in Million BRL), 2001-2007E
Figure 4-2: Brazil - Breakup of Cosmetics & Personal Care Industry by Segment (%), 2007E
Figure 4-3: Brazil - Forecast for Net Sales* of Cosmetics & Personal Care Industry (in Million BRL), 2008-2011
Figure 4-4: Brazil - Net Sales* of Sun Care Market (in Million BRL), 2001-2007E
Figure 4-5: Brazil - Forecast for Net Sales* of Sun Care Market (in Million BRL), 2008-2011
Figure 4-6: Brazil - Breakup of Sun Care Market by Product (%), 2006
Figure 4-7: Brazil - Breakup of Sun Care Market by Distribution Channel (%), 2006
Figure 4-8: Brazil - Net Sales* of Color Cosmetics Market (in Million BRL), 2001-2007E
Figure 4-9: Brazil - Forecast for Net Sales* of Color Cosmetics Market (in Million BRL), 2008-2011
Figure 4-10: Brazil - Breakup of Color Cosmetics Market by Product (%), 2006
Figure 4-11: Brazil - Breakup of Color Cosmetics Market by Distribution Channel (%), 2006
Figure 4-12: Brazil - Net Sales* of Fragrance Market (in Million BRL), 2001-2007E
Figure 4-13: Brazil - Forecast for Net Sales* of Fragrance Market (in Million BRL), 2008-2011
Figure 4-14: Brazil - Breakup of Male, Female & Child Fragrances Market (%), 2005
Figure 4-15: Brazil - Breakup of Fragrance Market by Distribution Channel (%), 2005
Figure 4-16: Brazil - Net Sales* of Deodorant Market (in Million BRL), 2001-2007E
Figure 4-17: Brazil - Forecast for Net Sales* of Deodorant Market (in Million BRL), 2008-2011
Figure 4-18: Brazil - Breakup of Deodorant Market by Product (%), 2005
Figure 4-19: Brazil - Breakup of Deodorant Market by Distribution Channel (%), 2005
Figure 4-20: Brazil - Net Sales* of Hair Care Market (in Million BRL), 2001-2007E
Figure 4-21: Brazil - Forecast for Net Sales* of Hair Care Market (in Million BRL), 2008-2011
Figure 4-22: Brazil - Breakup of Hair Care Market by Product (%), 2006
Figure 4-23: Brazil - Breakup of Hair Care Market by Distribution Channel (%), 2006
Figure 4-24: Brazil - Net Sales* of Oral Care Market (in Million BRL), 2001-2007E
Figure 4-25: Brazil - Forecast for Net Sales* of Oral Care Market (in Million BRL), 2008-2011
Figure 4-26: Brazil - Breakup of Oral Care Market by Product (%), 2006
Figure 4-27: Brazil - Breakup of Oral Care Market by Distribution Channel (%), 2006
Figure 4-28: Brazil - Net Sales* of Skin Care Market (in Million BRL), 2001-2007E
Figure 4-29: Brazil - Forecast for Net Sales* of Skin Care Market (in Million BRL), 2008-2011
Figure 4-30: Brazil - Breakup of Skin Care Market by Product (%), 2006
Figure 4-31: Brazil - Breakup of Skin Care Market by Distribution Channel (%), 2006
Figure 4-32: Brazil - Net Sales* of Bath Products Market (in Million BRL), 2001-2007E
Figure 4-33: Brazil - Forecast for Net Sales* of Bath Products Market (in Million BRL), 2008-2011
Figure 4-34: Brazil - Breakup of Bath Products Market (%), 2006
Figure 4-35: Brazil - Breakup of Bath Products Market by Distribution Channel (%), 2006
Figure 4-36: Brazil - Net Sales* of Disposable Products Market (in Million BRL), 2001-2007E
Figure 4-37: Brazil - Forecast for Net Sales* of Disposable Products Market (in Million BRL), 2008-2011
Figure 4-38: Brazil - Breakup of Disposable Products Market (%), 2006
Figure 4-39: Brazil - Net Sales* of Shaving Products Market (in Million BRL), 2001-2007E
Figure 4-40: Brazil - Forecast for Net Sales* of Shaving Products Market (in Million BRL), 2008-2011
Figure 4-41: Brazil - Breakup of Shaving Products Market (%), 2006
Figure 4-42: Brazil - Breakup of Shaving Products Market by Distribution Channel (%), 2006
Figure 4-43: Brazil - Import & Export of Cosmetics, Toiletries & Fragrances (in Million US$), 2002-2006
Figure 4-44: Brazil - Share of Cosmetics, Toiletries & Fragrances Export to South America (%), 2006
Figure 4-45: Brazil - Export of Cosmetics, Toiletries & Fragrances by Segment (%), 2006
Figure 5-1: Brazil - Forecast for Per Capita Consumption of Cosmetics & Personal Care Products (in US$), 2008-2011
Figure 5-2: Brazil - Forecast for Population in Age Group 50-79 Years (in Million), 2008-2012
Figure 5-3: Brazil - Forecast for Net Sales* of Male Cosmetics Market (in Billion BRL), 2008-2011
Figure 5-4: Brazil - Forecast for Chemical Consumption in Cosmetics & Personal Care Industry (in Billion US$), 2008-2011
Figure 5-5: Brazil - Forecast for Number of Internet Users (in Million), 2008-2012
Figure 5-6: Brazil - Forecast for Personal Disposable Income (in US$ per Head), 2008-2011
Figure 5-7: Brazil - Forecast for Median Household Income (in US$), 2008-2011
Figure 6-1: Exchange Rate of Dollar & Brazilian Real (Jan 2006-Jan 2008)*
Figure 6-2: Currency Appreciation - Yuan, Brazilian Real & Ruble vs Dollar (%) Jan 2006-Jan 2008

Tables

Table 2-1: Global - Retail Sales of Top 10 Cosmetics & Personal Care Markets (in Billion US$), 2006
Table 4-1: Brazil - Global Ranking in Cosmetics & Personal Care Products, 2006
Table 5-1: Brazil - Forecast for Breakup of Population by Age Group (in Million), 2008-2012