Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Make-Up in Japan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 4 categories:  eye make-up, face make-up, lip make-up and nail make-up
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Make-Up in Japan increased between 2001-2006, growing at an average annual rate of 0.9%.

The leading company in the market in 2006 was Shiseido Company, Limited.  The second-largest player was Kao Corporation with Procter & Gamble in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Make-Up markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Makeup
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Eye Make-Up
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Nail Make-Up
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Share
1.4    Summary category level - Face Make-Up
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Lip Make-Up
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption Per Capita

Chapter 4    Leading Company Profiles

4.1    Shiseido Company Limited  
4.2    Kao Corporation

Chapter 5    Category Analysis - Eye Make-Up

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption Per Capita

Chapter 6    Category Analysis - Nail Make-Up

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption Per Capita

Chapter 7    Category Analysis - Face Make-Up

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption Per Capita

Chapter 8    Category Analysis - Lip Make-Up

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption Per Capita

Chapter 9    Country Comparison

9.1    Value
9.2    Volume
9.3    Market Share

Chapter 10    New Product Development

10.1    Product launches over time
10.2    Recent product launches

Chapter 11    Japan Socioeconomic Profile

11.1    Country Overview
11.2    Key Facts
11.3    Political Overview
11.4    Japan Economic Overview

Chapter 12    Japan Macroeconomic Profile

12.1    Macroeconomic Indicators

Chapter 13    Research Methodology

13.1    Methodology overview
13.2    Secondary research
13.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
13.4    Primary research
13.5    Data finalization
13.6    Ongoing research

Chapter 14    Appendix

14.1    Future readings
14.2    How to contact experts in your industry

List of Tables

Table 1: Make up category definitions
Table 2: Make up distribution channels
Table 3: Japan Make-Up value, 2001-2006 (JPY m, nominal prices)
Table 4: Japan Make-Up value forecast, 2006-2011 (JPY m, nominal prices)
Table 5: Japan Make-Up value, 2001-2006 (US$ m nominal prices)
Table 6: Japan Make-Up value forecast, 2006-2011 (US$ m nominal prices)
Table 7: Japan Make-Up volume, 2001-2006 (Units m)
Table 8: Japan Make-Up volume forecast, 2006-2011 (Units m)
Table 9: Japan Make-Up brand share, by value, 2005-2006 (%)
Table 10: Japan Make-Up value, by brand 2005-2006 (JPY m nominal prices)
Table 11: Japan Make-Up company share by value, 2005-2006 (%)
Table 12: Japan Make-Up value, by company, 2005-2006 (JPY m nominal prices)
Table 13: Japan Make-Up distribution channels, by value, 2005-2006 (%)
Table 14: Japan Make-Up value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 15: Japan Make-Up expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 16: Japan Make-Up forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 17: Japan Make-Up expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: Japan Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: Japan Make-Up consumption per capita, 2001-2006 (Units)
Table 20: Japan Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 21: Shiseido Company Limited. Key Facts
Table 22: Kao Corporation Key Facts
Table 23: Japan Eye Make-Up value, 2001-2006 (JPY m, nominal prices)
Table 24: Japan Eye Make-Up value forecast, 2006-2011 (JPY m, nominal prices)
Table 25: Japan Eye Make-Up value, 2001-2006 (US$ m nominal prices)
Table 26: Japan Eye Make-Up value forecast, 2006-2011 (US$ m nominal prices)
Table 27: Japan Eye Make-Up volume, 2001-2006 (Units m)
Table 28: Japan Eye Make-Up volume forecast, 2006-2011 (Units m)
Table 29: Japan Eye Make-Up brand share, by value, 2005-2006 (%)
Table 30: Japan Eye Make-Up value, by brand 2005-2006 (JPY m nominal prices)
Table 31: Japan Eye Make-Up company share by value, 2005-2006 (%)
Table 32: Japan Eye Make-Up value, by company, 2005-2006 (JPY m nominal prices)
Table 33: Japan Eye Make-Up distribution channels, by value, 2005-2006 (%)
Table 34: Japan Eye Make-Up value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 35: Japan Eye Make-Up expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 36: Japan Eye Make-Up forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 37: Japan Eye Make-Up expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: Japan Eye Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: Japan Eye Make-Up consumption per capita, 2001-2006 (Units)
Table 40: Japan Eye Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 41: Japan Nail Make-Up value, 2001-2006 (JPY m, nominal prices)
Table 42: Japan Nail Make-Up value forecast, 2006-2011 (JPY m, nominal prices)
Table 43: Japan Nail Make-Up value, 2001-2006 (US$ m nominal prices)
Table 44: Japan Nail Make-Up value forecast, 2006-2011 (US$ m nominal prices)
Table 45: Japan Nail Make-Up volume, 2001-2006 (Units m)
Table 46: Japan Nail Make-Up volume forecast, 2006-2011 (Units m)
Table 47: Japan Nail Make-Up brand share, by value, 2005-2006 (%)
Table 48: Japan Nail Make-Up value, by brand 2005-2006 (JPY m nominal prices)
Table 49: Japan Nail Make-Up company share by value, 2005-2006 (%)
Table 50: Japan Nail Make-Up value, by company, 2005-2006 (JPY m nominal prices)
Table 51: Japan Nail Make-Up distribution channels, by value, 2005-2006 (%)
Table 52: Japan Nail Make-Up value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 53: Japan Nail Make-Up expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 54: Japan Nail Make-Up forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 55: Japan Nail Make-Up expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: Japan Nail Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: Japan Nail Make-Up consumption per capita, 2001-2006 (Units)
Table 58: Japan Nail Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 59: Japan Face Make-Up value, 2001-2006 (JPY m, nominal prices)
Table 60: Japan Face Make-Up value forecast, 2006-2011 (JPY m, nominal prices)
Table 61: Japan Face Make-Up value, 2001-2006 (US$ m nominal prices)
Table 62: Japan Face Make-Up value forecast, 2006-2011 (US$ m nominal prices)
Table 63: Japan Face Make-Up volume, 2001-2006 (Units m)
Table 64: Japan Face Make-Up volume forecast, 2006-2011 (Units m)
Table 65: Japan Face Make-Up brand share, by value, 2005-2006 (%)
Table 66: Japan Face Make-Up value, by brand 2005-2006 (JPY m nominal prices)
Table 67: Japan Face Make-Up company share by value, 2005-2006 (%)
Table 68: Japan Face Make-Up value, by company, 2005-2006 (JPY m nominal prices)
Table 69: Japan Face Make-Up distribution channels, by value, 2005-2006 (%)
Table 70: Japan Face Make-Up value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 71: Japan Face Make-Up expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 72: Japan Face Make-Up forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 73: Japan Face Make-Up expenditure per capita, 2001-2006 (US$ nominal prices)
Table 74: Japan Face Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 75: Japan Face Make-Up consumption per capita, 2001-2006 (Units)
Table 76: Japan Face Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 77: Japan Lip Make-Up Cleaners value, 2001-2006 (JPY m, nominal prices)
Table 78: Japan Lip Make-Up Cleaners value forecast, 2006-2011 (JPY m, nominal prices)
Table 79: Japan Lip Make-Up Cleaners value, 2001-2006 (US$ m nominal prices)
Table 80: Japan Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m nominal prices)
Table 81: Japan Lip Make-Up Cleaners volume, 2001-2006 (Units m)
Table 82: Japan Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m)
Table 83: Japan Lip Make-Up Cleaners brand share, by value, 2005-2006 (%)
Table 84: Japan Lip Make-Up Cleaners value, by brand 2005-2006 (JPY m nominal prices)
Table 85: Japan Lip Make-Up Cleaners company share by value, 2005-2006 (%)
Table 86: Japan Lip Make-Up Cleaners value, by company, 2005-2006 (JPY m nominal prices)
Table 87: Japan Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%)
Table 88: Japan Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 89: Japan Lip Make-Up Cleaners expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 90: Japan Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 91: Japan Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$ nominal prices)
Table 92: Japan Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 93: Japan Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units)
Table 94: Japan Lip Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 95: Global Make up market value, 2006
Table 96: Global Make up market split (value terms (US$ m), 2006) Top 5 countries
Table 97: Global Make up market volume, 2006
Table 98: Global Make up market split (volume terms, 2006) Top 5 countries
Table 99: Leading players - Top 5 countries
Table 100: Japan Make Up new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 101: Japan Make Up new product launches (reports), by flavor and fragrances, 2006
Table 102: Japan Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 103: Japan Make Up new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006
Table 104: Japan Make Up new product launches (reports) Recent 5 launches
Table 105: Japan Key Facts
Table 106: Japan population, by age group, 2000-2005 (millions)
Table 107: Japan population forecast, by age group, 2005-2010 (millions)
Table 108: Japan population, by gender, 2000-2005 (millions)
Table 109: Japan population forecast, by gender, 2005-2010 (millions)
Table 110: Japan real GDP, 2000-2005 (JPY bn, 2005 prices)
Table 111: Japan real GDP forecast, 2005-2010 (JPY bn, 2005 prices)
Table 112: Japan nominal GDP, 2000-2005 (JPY bn, nominal prices)
Table 113: Japan real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 114: Japan real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 115: Japan consumer price index, 2000-2005 (2000=100)
Table 116: Japan consumer price index, 2005-2010 (2000=100)
Table 117: Japan exchange rate, 2000-2005

List of Figures

Figure 1: Japan Makeup value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 2: Japan Makeup category growth comparison, by value, 2001-2011
Figure 3: Japan Makeup volume & volume forecast, 2001-2011 (Units m)
Figure 4: Japan Makeup category growth comparison, by volume, 2001-2011
Figure 5: Japan Makeup company share, by value, 2005-2006 (%)
Figure 6: Japan Makeup distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 7: Japan Eye make-up value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 8: Japan Eye make-up category growth comparison, by value, 2001-2011
Figure 9: Japan Eye make-up volume & volume forecast, 2001-2011 (Units m)
Figure 10: Japan Eye make-up category growth comparison, by volume, 2001-2011
Figure 11: Japan Eye make-up company share, by value, 2005-2006 (%)
Figure 12: Japan Eye make-up distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 13: Japan Nail make-up value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 14: Japan Nail make-up volume & volume forecast, 2001-2011 (Units m)
Figure 15: Japan Nail make-up company share, by value, 2005-2006 (%)
Figure 16: Japan Nail make-up distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 17: Japan Face make-up value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 18: Japan Face make-up category growth comparison, by value, 2001-2011
Figure 19: Japan Face make-up volume & volume forecast, 2001-2011 (Units m)
Figure 20: Japan Face make-up category growth comparison, by volume, 2001-2011
Figure 21: Japan Face make-up company share, by value, 2005-2006 (%)
Figure 22: Japan Face make-up distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 23: Japan Lip make-up value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 24: Japan Lip make-up category growth comparison, by value, 2001-2011
Figure 25: Japan Lip make-up volume & volume forecast, 2001-2011 (Units m)
Figure 26: Japan Lip make-up category growth comparison, by volume, 2001-2011
Figure 27: Japan Lip make-up company share, by value, 2005-2006 (%)
Figure 28: Japan Lip make-up distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 29: Global Make up market split (value terms, 2006) Top 5 countries
Figure 30: Global Make up market value, 2001-2006 (Top 5 countries)
Figure 31: Global Make up market split (volume terms, 2006) Top 5 countries
Figure 32: Global Make up market volume, 2001-2006 (Top 5 countries)
Figure 33: Map of Japan
Figure 34: Annual data review process