Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Make-Up in Taiwan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 4 categories:  eye make-up, face make-up, lip make-up and nail make-up
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Make-Up in Taiwan increased between 2001-2006, growing at an average annual rate of 7.4%.

The leading company in the market in 2006 was L'Oreal S.A.  The second-largest player was Procter & Gamble with Shiseido Company, Limited in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Make-Up markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Makeup
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Eye Make-Up
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Nail Make-Up
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Share
1.4    Summary category level - Face Make-Up
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Lip Make-Up
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption Per Capita

Chapter 4    Leading Company Profiles

4.1    L'Oreal S.A.   
4.2    Procter & Gamble

Chapter 5    Category Analysis - Eye Make-Up

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption Per Capita

Chapter 6    Category Analysis - Nail Make-Up

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption Per Capita

Chapter 7    Category Analysis - Face Make-Up

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption Per Capita

Chapter 8    Category Analysis - Lip Make-Up

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption Per Capita

Chapter 9    Country Comparison

9.1    Value
9.2    Volume
9.3    Market Share

Chapter 10    New Product Development

10.1    Product launches over time
10.2    Recent product launches

Chapter 11    Taiwan Socioeconomic Profile

11.1    Country Overview
11.2    Key Facts
11.3    Political Overview
11.4    Taiwan Economic Overview

Chapter 12    Taiwan Macroeconomic Profile

12.1    Macroeconomic Indicators

Chapter 13    Research Methodology

13.1    Methodology overview
13.2    Secondary research
13.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
13.4    Primary research
13.5    Data finalization
13.6    Ongoing research

Chapter 14    Appendix

14.1    Future readings
14.2    How to contact experts in your industry

List of Tables

Table 1: Make up category definitions
Table 2: Make up distribution channels
Table 3: Taiwan Makeup value, 2001-2006 (TWD m, nominal prices)
Table 4: Taiwan Makeup value forecast, 2006-2011 (TWD m, nominal prices)
Table 5: Taiwan Makeup value, 2001-2006 (US$ m, nominal prices)
Table 6: Taiwan Makeup value forecast, 2006-2011 (US$ m, nominal prices)
Table 7: Taiwan Makeup volume, 2001-2006 (Units m)
Table 8: Taiwan Makeup volume forecast, 2006-2011 (Units m)
Table 9: Taiwan Makeup brand share, by value, 2005-2006 (%)
Table 10: Taiwan Makeup value, by brand 2005-2006 (TWD m, nominal prices)
Table 11: Taiwan Makeup company share by value, 2005-2006 (%)
Table 12: Taiwan Makeup value, by company, 2005-2006 (TWD m, nominal prices)
Table 13: Taiwan Makeup distribution channels, by value, 2005-2006 (%)
Table 14: Taiwan Makeup value, by distribution channel, 2005-2006 (TWD m, nominal prices)
Table 15: Taiwan Makeup expenditure per capita, 2001-2006 (TWD, nominal prices)
Table 16: Taiwan Makeup forecast expenditure per capita, 2006-2011 (TWD, nominal prices)
Table 17: Taiwan Makeup expenditure per capita, 2001-2006 (US$, nominal prices)
Table 18: Taiwan Makeup forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 19: Taiwan Makeup consumption per capita, 2001-2006 (Units)
Table 20: Taiwan Makeup forecast consumption per capita, 2006-2011 (Units)
Table 21: L'Oreal S.A. Key Facts
Table 22: Procter & Gamble Key Facts
Table 23: Taiwan Eye Make-Up value, 2001-2006 (TWD m, nominal prices)
Table 24: Taiwan Eye Make-Up value forecast, 2006-2011 (TWD m, nominal prices)
Table 25: Taiwan Eye Make-Up value, 2001-2006 (US$ m, nominal prices)
Table 26: Taiwan Eye Make-Up value forecast, 2006-2011 (US$ m, nominal prices)
Table 27: Taiwan Eye Make-Up volume, 2001-2006 (Units m)
Table 28: Taiwan Eye Make-Up volume forecast, 2006-2011 (Units m)
Table 29: Taiwan Eye Make-Up brand share, by value, 2005-2006 (%)
Table 30: Taiwan Eye Make-Up value, by brand 2005-2006 (TWD m, nominal prices)
Table 31: Taiwan Eye Make-Up company share by value, 2005-2006 (%)
Table 32: Taiwan Eye Make-Up value, by company, 2005-2006 (TWD m, nominal prices)
Table 33: Taiwan Eye Make-Up distribution channels, by value, 2005-2006 (%)
Table 34: Taiwan Eye Make-Up value, by distribution channel, 2005-2006 (TWD m, nominal prices)
Table 35: Taiwan Eye Make-Up expenditure per capita, 2001-2006 (TWD, nominal prices)
Table 36: Taiwan Eye Make-Up forecast expenditure per capita, 2006-2011 (TWD, nominal prices)
Table 37: Taiwan Eye Make-Up expenditure per capita, 2001-2006 (US$, nominal prices)
Table 38: Taiwan Eye Make-Up forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 39: Taiwan Eye Make-Up consumption per capita, 2001-2006 (Units)
Table 40: Taiwan Eye Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 41: Taiwan Nail Make-Up value, 2001-2006 (TWD m, nominal prices)
Table 42: Taiwan Nail Make-Up value forecast, 2006-2011 (TWD m, nominal prices)
Table 43: Taiwan Nail Make-Up value, 2001-2006 (US$ m, nominal prices)
Table 44: Taiwan Nail Make-Up value forecast, 2006-2011 (US$ m, nominal prices)
Table 45: Taiwan Nail Make-Up volume, 2001-2006 (Units m)
Table 46: Taiwan Nail Make-Up volume forecast, 2006-2011 (Units m)
Table 47: Taiwan Nail Make-Up brand share, by value, 2005-2006 (%)
Table 48: Taiwan Nail Make-Up value, by brand 2005-2006 (TWD m, nominal prices)
Table 49: Taiwan Nail Make-Up company share by value, 2005-2006 (%)
Table 50: Taiwan Nail Make-Up value, by company, 2005-2006 (TWD m, nominal prices)
Table 51: Taiwan Nail Make-Up distribution channels, by value, 2005-2006 (%)
Table 52: Taiwan Nail Make-Up value, by distribution channel, 2005-2006 (TWD m, nominal prices)
Table 53: Taiwan Nail Make-Up expenditure per capita, 2001-2006 (TWD, nominal prices)
Table 54: Taiwan Nail Make-Up forecast expenditure per capita, 2006-2011 (TWD, nominal prices)
Table 55: Taiwan Nail Make-Up expenditure per capita, 2001-2006 (US$, nominal prices)
Table 56: Taiwan Nail Make-Up forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 57: Taiwan Nail Make-Up consumption per capita, 2001-2006 (Units)
Table 58: Taiwan Nail Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 59: Taiwan Face Make-Up value, 2001-2006 (TWD m, nominal prices)
Table 60: Taiwan Face Make-Up value forecast, 2006-2011 (TWD m, nominal prices)
Table 61: Taiwan Face Make-Up value, 2001-2006 (US$ m, nominal prices)
Table 62: Taiwan Face Make-Up value forecast, 2006-2011 (US$ m, nominal prices)
Table 63: Taiwan Face Make-Up volume, 2001-2006 (Units m)
Table 64: Taiwan Face Make-Up volume forecast, 2006-2011 (Units m)
Table 65: Taiwan Face Make-Up brand share, by value, 2005-2006 (%)
Table 66: Taiwan Face Make-Up value, by brand 2005-2006 (TWD m, nominal prices)
Table 67: Taiwan Face Make-Up company share by value, 2005-2006 (%)
Table 68: Taiwan Face Make-Up value, by company, 2005-2006 (TWD m, nominal prices)
Table 69: Taiwan Face Make-Up distribution channels, by value, 2005-2006 (%)
Table 70: Taiwan Face Make-Up value, by distribution channel, 2005-2006 (TWD m, nominal prices)
Table 71: Taiwan Face Make-Up expenditure per capita, 2001-2006 (TWD, nominal prices)
Table 72: Taiwan Face Make-Up forecast expenditure per capita, 2006-2011 (TWD, nominal prices)
Table 73: Taiwan Face Make-Up expenditure per capita, 2001-2006 (US$, nominal prices)
Table 74: Taiwan Face Make-Up forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 75: Taiwan Face Make-Up consumption per capita, 2001-2006 (Units)
Table 76: Taiwan Face Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 77: Taiwan Lip Make-Up Cleaners value, 2001-2006 (TWD m, nominal prices)
Table 78: Taiwan Lip Make-Up Cleaners value forecast, 2006-2011 (TWD m, nominal prices)
Table 79: Taiwan Lip Make-Up Cleaners value, 2001-2006 (US$ m, nominal prices)
Table 80: Taiwan Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m, nominal prices)
Table 81: Taiwan Lip Make-Up Cleaners volume, 2001-2006 (Units m)
Table 82: Taiwan Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m)
Table 83: Taiwan Lip Make-Up Cleaners brand share, by value, 2005-2006 (%)
Table 84: Taiwan Lip Make-Up Cleaners value, by brand 2005-2006 (TWD m, nominal prices)
Table 85: Taiwan Lip Make-Up Cleaners company share by value, 2005-2006 (%)
Table 86: Taiwan Lip Make-Up Cleaners value, by company, 2005-2006 (TWD m, nominal prices)
Table 87: Taiwan Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%)
Table 88: Taiwan Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (TWD m, nominal prices)
Table 89: Taiwan Lip Make-Up Cleaners expenditure per capita, 2001-2006 (TWD, nominal prices)
Table 90: Taiwan Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (TWD, nominal prices)
Table 91: Taiwan Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$, nominal prices)
Table 92: Taiwan Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 93: Taiwan Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units)
Table 94: Taiwan Lip Make-Up forecast consumption per capita, 2006-2011 (Units)
Table 95: Global Make up market value, 2006
Table 96: Global Make up market split (value terms (US$ m), 2006) Top 5 countries
Table 97: Global Make up market volume, 2006
Table 98: Global Make up market split (volume terms, 2006) Top 5 countries
Table 99: Leading players - Top 5 countries
Table 100: Taiwan Make Up new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 101: Taiwan Make Up new product launches (reports), by flavor and fragrances, 2006
Table 102: Taiwan Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 103: Taiwan Make Up new product launches (reports), by Package tags or Claims, 2006
Table 104: Taiwan Make Up new product launches (reports) Recent 5 launches
Table 105: Taiwan Key Facts
Table 106: Taiwan population, by age group, 2000-2005 (millions)
Table 107: Taiwan population forecast, by age group, 2005-2010 (millions)
Table 108: Taiwan population, by gender, 2000-2005 (millions)
Table 109: Taiwan population forecast, by gender, 2005-2010 (millions)
Table 110: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices)
Table 111: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices)
Table 112: Taiwan consumer price index, 2000-2005 (2000=100)
Table 113: Taiwan consumer price index, 2005-2010 (2000=100)
Table 114: Taiwan exchange rate, 2000-2005

List of Figures

Figure 1: Taiwan Makeup value & value forecast, 2001-2011 (TWD m, nominal prices)
Figure 2: Taiwan Makeup category growth comparison, by value, 2001-2011
Figure 3: Taiwan Makeup volume & volume forecast, 2001-2011 (Units m)
Figure 4: Taiwan Makeup category growth comparison, by volume, 2001-2011
Figure 5: Taiwan Makeup company share, by value, 2005-2006 (%)
Figure 6: Taiwan Makeup distribution channels, by value, 2005-2006 (TWD m, nominal prices)
Figure 7: Taiwan Eye make-up value & value forecast, 2001-2011 (TWD m, nominal prices)
Figure 8: Taiwan Eye make-up category growth comparison, by value, 2001-2011
Figure 9: Taiwan Eye make-up volume & volume forecast, 2001-2011 (Units m)
Figure 10: Taiwan Eye make-up category growth comparison, by volume, 2001-2011
Figure 11: Taiwan Eye make-up company share, by value, 2005-2006 (%)
Figure 12: Taiwan Eye make-up distribution channels, by value, 2005-2006 (TWD m, nominal prices)
Figure 13: Taiwan Nail make-up value & value forecast, 2001-2011 (TWD m, nominal prices)
Figure 14: Taiwan Nail make-up volume & volume forecast, 2001-2011 (Units m)
Figure 15: Taiwan Nail make-up company share, by value, 2005-2006 (%)
Figure 16: Taiwan Nail make-up distribution channels, by value, 2005-2006 (TWD m, nominal prices)
Figure 17: Taiwan Face make-up value & value forecast, 2001-2011 (TWD m, nominal prices)
Figure 18: Taiwan Face make-up category growth comparison, by value, 2001-2011
Figure 19: Taiwan Face make-up volume & volume forecast, 2001-2011 (Units m)
Figure 20: Taiwan Face make-up category growth comparison, by volume, 2001-2011
Figure 21: Taiwan Face make-up company share, by value, 2005-2006 (%)
Figure 22: Taiwan Face make-up distribution channels, by value, 2005-2006 (TWD m, nominal prices)
Figure 23: Taiwan Lip make-up value & value forecast, 2001-2011 (TWD m, nominal prices)
Figure 24: Taiwan Lip make-up category growth comparison, by value, 2001-2011
Figure 25: Taiwan Lip make-up volume & volume forecast, 2001-2011 (Units m)
Figure 26: Taiwan Lip make-up category growth comparison, by volume, 2001-2011
Figure 27: Taiwan Lip make-up company share, by value, 2005-2006 (%)
Figure 28: Taiwan Lip make-up distribution channels, by value, 2005-2006 (TWD m, nominal prices)
Figure 29: Global Make up market split (value terms, 2006) Top 5 countries
Figure 30: Global Make up market value, 2001-2006 (Top 5 countries)
Figure 31: Global Make up market split (volume terms, 2006) Top 5 countries
Figure 32: Global Make up market volume, 2001-2006 (Top 5 countries)
Figure 33: Map of Taiwan
Figure 34: Annual data review process