Summary
India, one of the most attractive retail destinations around the world, represents a high potential and untapped market for baby care products. With growing awareness, surging income levels and shifts in consumer behavior, the country's nascent baby care market is fast transforming into the world's fastest growing baby care market. In addition, vast population base in the age group of 0-4 years and parents preference to spend more on baby products will further boost demand for baby care products in the country.
According to our new research report "Indian Baby Care Market Analysis", the Indian baby care market has substantially grown over the past few years and caught the attention of international players. It showed impressive performance last year (2009), which indicates to the nonexistence of economic slowdown effects. Aggressive marketing strategies and consumer acceptance of branded premium baby care products (especially in baby food and skin care segments) will enable the industry to register a CAGR of more than 11% during 2010-2013.
The market will witness a dramatic change in competitive landscape. A large number of international companies will foray into the lucrative Indian market with their diversified product portfolio. This will lead players to invest huge amount of money in product innovation and development in order to capture a significant share of the overall market. The large untapped market in rural areas is anticipated to witness concrete market developments which will also give impetus to the baby care market.
The rapid development of modern retail infrastructure is luring consumers for convenient shopping experience and transforming into high retail spending. Baby care companies are optimally utilizing this trend and executing strong product positioning strategies to maximize their market returns.
The report is an outcome of comprehensive research and rational analysis of various segments of baby care market, including skin care, massage oil, diapers, baby food and hair care. The report provides statistical data and analysis of ongoing and future market trends to facilitate a deep market understanding. The future projections are made after analyzing current market scenario, past trends and ongoing developments in the market. A brief overview of competitive landscape has also been included to provide a balanced research approach.
Table of Contents
1. Analyst View
2. Macroeconomic Overview
3. Driving Forces
3.1 Increasing Disposable Income
3.2 Working Population
3.3 Emergence of Modern Retail Concept
3.3.1 Shopping Mall
4. Baby Care Market Performance to 2013
4.1 Market Overview
4.2 By Product
4.2.1 Massage Oil
4.2.2 Diapers
4.2.3 Skin Care
4.2.4 Baby Hair Care
4.2.5 Baby Food
5. Distribution Channel
6. Rural Potential
7. Consumer Behavior Analysis
7.1 Focus on Quality
7.2 Increasing Brand Awareness
7.3 Cost Conscious Approach
7.4 Mass Segment Products Potentials
8. Competitors Analysis
8.1 Dabur
8.1.1 Business Description
8.1.2 Strength-Weakness Analysis
8.2 Johnson & Johnson
8.2.1 Business Description
8.2.2 Strength-Weakness Analysis
8.3 Procter & Gamble Company
8.3.1 Business Description
8.3.2 Strength-Weakness Analysis
8.4 Kimberly-Clark
8.4.1 Business Description
8.4.2 Strength-Weakness Analysis
List of Figures:
Figure 3-1: Per Head Personal Disposable Income (US$), 2007-2013
Figure 3-2: Number of Shopping Malls (2007, 2010 & 2015)
Figure 3-3: India-Retail Space (Million Sq Ft), 2007, 2010 & 2015
Figure 3-4: India-Forecast for Mall Space by Region (%), 2011
Figure 4-1: Baby Care Market (Rs Crore), 2008 & 2009
Figure 4-2: Forecast for Baby Care Market (Rs Crore), 2010-2013
Figure 4-3: Massage Oil Market (Rs Crore), 2008 & 2009
Figure 4-4: Share of Companies in Massage Oil Market (2009)
Figure 4-5: Forecast for Massage Oil Market (Rs Crore), 2010-2013
Figure 4-6: Diapers Market (Rs Crore), 2008 & 2009
Figure 4-7: Share of Brands in Diapers Market (2008)
Figure 4-8: Forecast for Diapers Market (Rs Crore), 2010-2013
Figure 4-9: Skin Care Market (Rs Crore), 2008 & 2009
Figure 4-10: Forecast for Skin Care Market (Rs Crore), 2010-2013
Figure 4-11: Hair Care Market (Rs Crore), 2008 & 2009
Figure 4-12: Forecast for Hair Care Market (Rs Crore), 2010-2013
Figure 4-13: Baby Food Market (Rs Crore), 2008 & 2009
Figure 4-14: Baby Food Market by Regions (%), 2009
Figure 4-15: Imports of Milk Powder & Baby Food* (Metric Tons), FY 2008 & FY 2009
Figure 4-16: Forecast for Baby Food Market (Rs Crore), 2010-2013
Figure 6-1: Prospective Population for Baby Care Products (Million), 2005, 2010 & 2015
List of Table:
Table 2-1: Economic Overview (2008-09 to 2012-13)
Table 3-1: India-Major Formats of In-store Retailing
Table 6-1: Rural Households by Income Group (%), 2005, 2015 & 2025
