Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Baby Personal Care in Hong Kong.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 2 categories:  Diapers & Baby Toiletries
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Baby Personal Care in Hong Kong increased between 2001-2006, growing at an average annual rate of 1.1%.

The leading company in the market in 2006 was Procter & Gamble.  The second-largest player was DSG International Ltd. with Kimberly-Clark Corporation in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Baby Personal Care markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Baby Personal Care
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Diapers
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary Category Level - Baby Toiletries
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption per Capita

Chapter 4    Leading Company Profiles

4.1    Procter & Gamble

Chapter 5    Category Analysis - Diapers

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption per Capita

Chapter 6    Category Analysis - Baby Toiletries

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption per Capita

Chapter 7    Country Comparison

7.1    Value
7.2    Volume
7.3    Market Share

Chapter 8    New Product Development

8.1    Product launches over time
8.2    Recent product launches

Chapter 9    Hong Kong Socioeconomic Profile

9.1    Country Overview
9.2    Key Facts
9.3    Political Overview
9.4    Hong Kong Economic Overview

Chapter 10    Hong Kong Macroeconomic Profile

10.1    Macroeconomic Indicators

Chapter 11    Research Methodology

11.1    Methodology overview
11.2    Secondary research
11.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
11.4    Primary research
11.5    Data finalization
11.6    Ongoing research

Chapter 12    Appendix

12.1    Future readings
12.2    How to contact experts in your industry

List of Tables

Table 1: Baby Personal Care category definitions
Table 2: Baby Personal Care distribution channels
Table 3: Hong Kong Baby Personal Care value, 2001-2006 (HKD m, nominal prices)
Table 4: Hong Kong Baby Personal Care value forecast, 2006-2011 (HKD m, nominal prices)
Table 5: Hong Kong Baby Personal Care value, 2001-2006 (US$ m, nominal prices)
Table 6: Hong Kong Baby Personal Care value forecast, 2006-2011 (US$ m, nominal prices)
Table 7: Hong Kong Baby Personal Care volume, 2001-2006 (Units m)
Table 8: Hong Kong Baby Personal Care volume forecast, 2006-2011 (Units m)
Table 9: Hong Kong Baby Personal Care brand share, by value, 2005-2006 (%)
Table 10: Hong Kong Baby Personal Care value, by brand 2005-2006 (HKD m, nominal prices)
Table 11: Hong Kong Baby Personal Care company share by value, 2005-2006 (%)
Table 12: Hong Kong Baby Personal Care value, by company, 2005-2006 (HKD m, nominal prices)
Table 13: Hong Kong Baby Personal Care distribution channels, by value, 2005-2006 (%)
Table 14: Hong Kong Baby Personal Care value, by distribution channel, 2005-2006 (HKD m, nominal prices)
Table 15: Hong Kong Baby Personal Care expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 16: Hong Kong Baby Personal Care forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 17: Hong Kong Baby Personal Care expenditure per capita, 2001-2006 (US$, nominal prices)
Table 18: Hong Kong Baby Personal Care forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 19: Hong Kong Baby Personal Care consumption per capita, 2001-2006 (Units)
Table 20: Hong Kong Baby Personal Care forecast consumption per capita, 2006-2011 (Units)
Table 21: Procter & Gamble Key Facts
Table 22: Hong Kong Diapers value, 2001-2006 (HKD m, nominal prices)
Table 23: Hong Kong Diapers value forecast, 2006-2011 (HKD m, nominal prices)
Table 24: Hong Kong Diapers value, 2001-2006 (US$ m, nominal prices)
Table 25: Hong Kong Diapers value forecast, 2006-2011 (US$ m, nominal prices)
Table 26: Hong Kong Diapers volume, 2001-2006 (Units m)
Table 27: Hong Kong Diapers volume forecast, 2006-2011 (Units m)
Table 28: Hong Kong Diapers brand share, by value, 2005-2006 (%)
Table 29: Hong Kong Diapers value, by brand 2005-2006 (HKD m, nominal prices)
Table 30: Hong Kong Diapers company share by value, 2005-2006 (%)
Table 31: Hong Kong Diapers value, by company, 2005-2006 (HKD m, nominal prices)
Table 32: Hong Kong Diapers distribution channels, by value, 2005-2006 (%)
Table 33: Hong Kong Diapers value, by distribution channel, 2005-2006 (HKD m, nominal prices)
Table 34: Hong Kong Diapers expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 35: Hong Kong Diapers forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 36: Hong Kong Diapers expenditure per capita, 2001-2006 (US$, nominal prices)
Table 37: Hong Kong Diapers forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 38: Hong Kong Diapers consumption per capita, 2001-2006 (Units)
Table 39: Hong Kong Diapers forecast consumption per capita, 2006-2011 (Units)
Table 40: Hong Kong Baby Toiletries value, 2001-2006 (HKD m, nominal prices)
Table 41: Hong Kong Baby Toiletries value forecast, 2006-2011 (HKD m, nominal prices)
Table 42: Hong Kong Baby Toiletries value, 2001-2006 (US$ m, nominal prices)
Table 43: Hong Kong Baby Toiletries value forecast, 2006-2011 (US$ m, nominal prices)
Table 44: Hong Kong Baby Toiletries volume, 2001-2006 (Units m)
Table 45: Hong Kong Baby Toiletries volume forecast, 2006-2011 (Units m)
Table 46: Hong Kong Baby Toiletries brand share, by value, 2005-2006 (%)
Table 47: Hong Kong Baby Toiletries value, by brand 2005-2006 (HKD m, nominal prices)
Table 48: Hong Kong Baby Toiletries company share by value, 2005-2006 (%)
Table 49: Hong Kong Baby Toiletries value, by company, 2005-2006 (HKD m, nominal prices)
Table 50: Hong Kong Baby Toiletries distribution channels, by value, 2005-2006 (%)
Table 51: Hong Kong Baby Toiletries value, by distribution channel, 2005-2006 (HKD m, nominal prices)
Table 52: Hong Kong Baby Toiletries expenditure per capita, 2001-2006 (HKD, nominal prices)
Table 53: Hong Kong Baby Toiletries forecast expenditure per capita, 2006-2011 (HKD, nominal prices)
Table 54: Hong Kong Baby Toiletries expenditure per capita, 2001-2006 (US$, nominal prices)
Table 55: Hong Kong Baby Toiletries forecast expenditure per capita, 2006-2011 (US$, nominal prices)
Table 56: Hong Kong Baby Toiletries consumption per capita, 2001-2006 (Units)
Table 57: Hong Kong Baby Toiletries forecast consumption per capita, 2006-2011 (Units)
Table 58: Global Baby Personal Care market value, 2006
Table 59: Global Baby Personal Care market split (value terms (US$ m), 2006) Top 5 countries
Table 60: Global Baby Personal Care market volume, 2006
Table 61: Global Baby Personal Care market split (volume terms, 2006) Top 5 countries
Table 62: Leading players - Top 5 countries
Table 63: Hong Kong Baby Personal Care new product launches (reports) and SKUs, by company, 2006
Table 64: Hong Kong Baby Personal Care new product launches (reports), by Ingredients, 2006
Table 65: Hong Kong Baby Personal Care new product launches (reports), by Package tags or Claims, 2006
Table 66: Hong Kong Baby Personal Care new product launches (reports)
Table 67: Hong Kong Key Facts
Table 68: Hong Kong population, by age group, 2000-2005 (millions)
Table 69: Hong Kong population forecast, by age group, 2005-2010 (millions)
Table 70: Hong Kong population, by gender, 2000-2005 (millions)
Table 71: Hong Kong population forecast, by gender, 2005-2010 (millions)
Table 72: Hong Kong real GDP, 2000-2005 (HKD bn, 2005 prices)
Table 73: Hong Kong real GDP forecast, 2005-2010 (HKD bn, 2005 prices)
Table 74: Hong Kong nominal GDP, 2000-2005 (HKD bn, nominal prices)
Table 75: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 76: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 77: Hong Kong consumer price index, 2000-2005 (2000=100)
Table 78: Hong Kong consumer price index, 2005-2010 (2000=100)
Table 79: Hong Kong exchange rate, 2000-2005

List of Figures

Figure 1: Hong Kong Baby Personal Care value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 2: Hong Kong Baby Personal Care category growth comparison, by value, 2001-2011
Figure 3: Hong Kong Baby Personal Care volume & volume forecast, 2001-2011 (Units m)
Figure 4: Hong Kong Baby Personal Care category growth comparison, by volume, 2001-2011
Figure 5: Hong Kong Baby Personal Care company share, by value, 2005-2006 (%)
Figure 6: Hong Kong Baby Personal Care distribution channels, by value, 2005-2006 (HKD m, nominal prices)
Figure 7: Hong Kong Diapers value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 8: Hong Kong Diapers category growth comparison, by value, 2001-2011
Figure 9: Hong Kong Diapers volume & volume forecast, 2001-2011 (Units m)
Figure 10: Hong Kong Diapers category growth comparison, by volume, 2001-2011
Figure 11: Hong Kong Diapers company share, by value, 2005-2006 (%)
Figure 12: Hong Kong Diapers distribution channels, by value, 2005-2006 (HKD m, nominal prices)
Figure 13: Hong Kong Baby Toiletries value & value forecast, 2001-2011 (HKD m, nominal prices)
Figure 14: Hong Kong Baby Toiletries category growth comparison, by value, 2001-2011
Figure 15: Hong Kong Baby Toiletries volume & volume forecast, 2001-2011 (Units m)
Figure 16: Hong Kong Baby Toiletries category growth comparison, by volume, 2001-2011
Figure 17: Hong Kong Baby Toiletries company share, by value, 2005-2006 (%)
Figure 18: Hong Kong Baby Toiletries distribution channels, by value, 2005-2006 (HKD m, nominal prices)
Figure 19: Global Baby Personal Care market split (value terms, 2006) Top 5 countries
Figure 20: Global Baby Personal Care market value, 2001-2006 (Top 5 countries)
Figure 21: Global Baby Personal Care market split (volume terms, 2006) Top 5 countries
Figure 22: Global Baby Personal Care market volume, 2001-2006 (Top 5 countries)
Figure 23: Map of Hong Kong
Figure 24: Annual data review process