Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Baby Personal Care in Japan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 2 categories:  Diapers & Baby Toiletries
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Baby Personal Care in Japan increased between 2001-2006, growing at an average annual rate of 0.2%.

The leading company in the market in 2006 was Unicharm Corporation.  The second-largest player was Kao Corporation with Procter & Gamble in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Baby Personal Care markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Baby Personal Care
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Diapers
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary Category Level - Baby Toiletries
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption per Capita

Chapter 4    Leading Company Profiles

4.1    Uni-Charm Corp
4.2    Kao Corporation 

Chapter 5    Category Analysis - Diapers

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption per Capita

Chapter 6    Category Analysis - Baby Toiletries

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption per Capita

Chapter 7    Country Comparison

7.1    Value
7.2    Volume
7.3    Market Share

Chapter 8    New Product Development

8.1    Product launches over time
8.2    Recent product launches

Chapter 9    Japan Socioeconomic Profile

9.1    Country Overview
9.2    Key Facts
9.3    Political Overview
9.4    Japan Economic Overview

Chapter 10    Japan Macroeconomic Profile

10.1    Macroeconomic Indicators

Chapter 11    Research Methodology

11.1    Methodology overview
11.2    Secondary research
11.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
11.4    Primary research
11.5    Data finalization
11.6    Ongoing research

Chapter 12    Appendix

12.1    Future readings
12.2    How to contact experts in your industry

List of Tables

Table 1: Baby Personal Care category definitions
Table 2: Baby Personal Care distribution channels
Table 3: Japan Baby Personal Care value, 2001-2006 (JPY m, nominal prices)
Table 4: Japan Baby Personal Care value forecast, 2006-2011 (JPY m, nominal prices)
Table 5: Japan Baby Personal Care value, 2001-2006 (US$ m nominal prices)
Table 6: Japan Baby Personal Care value forecast, 2006-2011 (US$ m nominal prices)
Table 7: Japan Baby Personal Care volume, 2001-2006 (Units m)
Table 8: Japan Baby Personal Care volume forecast, 2006-2011 (Units m)
Table 9: Japan Baby Personal Care brand share, by value, 2005-2006 (%)
Table 10: Japan Baby Personal Care value, by brand 2005-2006 (JPY m nominal prices)
Table 11: Japan Baby Personal Care company share by value, 2005-2006 (%)
Table 12: Japan Baby Personal Care value, by company, 2005-2006 (JPY m nominal prices)
Table 13: Japan Baby Personal Care distribution channels, by value, 2005-2006 (%)
Table 14: Japan Baby Personal Care value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 15: Japan Baby Personal Care expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 16: Japan Baby Personal Care forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 17: Japan Baby Personal Care expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: Japan Baby Personal Care forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: Japan Baby Personal Care consumption per capita, 2001-2006 (Units)
Table 20: Japan Baby Personal Care forecast consumption per capita, 2006-2011 (Units)
Table 21: Uni-Charm Corp Key Facts
Table 22: Kao Corporation Key Facts
Table 23: Japan Diapers value, 2001-2006 (JPY m, nominal prices)
Table 24: Japan Diapers value forecast, 2006-2011 (JPY m, nominal prices)
Table 25: Japan Diapers value, 2001-2006 (US$ m nominal prices)
Table 26: Japan Diapers value forecast, 2006-2011 (US$ m nominal prices)
Table 27: Japan Diapers volume, 2001-2006 (Units m)
Table 28: Japan Diapers volume forecast, 2006-2011 (Units m)
Table 29: Japan Diapers brand share, by value, 2005-2006 (%)
Table 30: Japan Diapers value, by brand 2005-2006 (JPY m nominal prices)
Table 31: Japan Diapers company share by value, 2005-2006 (%)
Table 32: Japan Diapers value, by company, 2005-2006 (JPY m nominal prices)
Table 33: Japan Diapers distribution channels, by value, 2005-2006 (%)
Table 34: Japan Diapers value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 35: Japan Diapers expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 36: Japan Diapers forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 37: Japan Diapers expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: Japan Diapers forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: Japan Diapers consumption per capita, 2001-2006 (Units)
Table 40: Japan Diapers forecast consumption per capita, 2006-2011 (Units)
Table 41: Japan Baby Toiletries value, 2001-2006 (JPY m, nominal prices)
Table 42: Japan Baby Toiletries value forecast, 2006-2011 (JPY m, nominal prices)
Table 43: Japan Baby Toiletries value, 2001-2006 (US$ m nominal prices)
Table 44: Japan Baby Toiletries value forecast, 2006-2011 (US$ m nominal prices)
Table 45: Japan Baby Toiletries volume, 2001-2006 (Units m)
Table 46: Japan Baby Toiletries volume forecast, 2006-2011 (Units m)
Table 47: Japan Baby Toiletries brand share, by value, 2005-2006 (%)
Table 48: Japan Baby Toiletries value, by brand 2005-2006 (JPY m nominal prices)
Table 49: Japan Baby Toiletries company share by value, 2005-2006 (%)
Table 50: Japan Baby Toiletries value, by company, 2005-2006 (JPY m nominal prices)
Table 51: Japan Baby Toiletries distribution channels, by value, 2005-2006 (%)
Table 52: Japan Baby Toiletries value, by distribution channel, 2005-2006 (JPY m nominal prices)
Table 53: Japan Baby Toiletries expenditure per capita, 2001-2006 (JPY, nominal prices)
Table 54: Japan Baby Toiletries forecast expenditure per capita, 2006-2011 (JPY, nominal prices)
Table 55: Japan Baby Toiletries expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: Japan Baby Toiletries forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: Japan Baby Toiletries consumption per capita, 2001-2006 (Units)
Table 58: Japan Baby Toiletries forecast consumption per capita, 2006-2011 (Units)
Table 59: Global Baby Personal Care market value, 2006
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2006) Top 5 countries
Table 61: Global Baby Personal Care market volume, 2006
Table 62: Global Baby Personal Care market split (volume terms, 2006) Top 5 countries
Table 63: Leading players - Top 5 countries
Table 64: Japan Baby Personal Care new product launches (reports) and SKUs, by company, 2006
Table 65: Japan Baby Personal Care new product launches (reports), by Ingredients, 2006
Table 66: Japan Baby Personal Care new product launches (reports)
Table 67: Japan Key Facts
Table 68: Japan population, by age group, 2000-2005 (millions)
Table 69: Japan population forecast, by age group, 2005-2010 (millions)
Table 70: Japan population, by gender, 2000-2005 (millions)
Table 71: Japan population forecast, by gender, 2005-2010 (millions)
Table 72: Japan real GDP, 2000-2005 (JPY bn, 2005 prices)
Table 73: Japan real GDP forecast, 2005-2010 (JPY bn, 2005 prices)
Table 74: Japan nominal GDP, 2000-2005 (JPY bn, nominal prices)
Table 75: Japan real GDP, 2000-2005 (US$ bn, 2005 prices)
Table 76: Japan real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
Table 77: Japan consumer price index, 2000-2005 (2000=100)
Table 78: Japan consumer price index, 2005-2010 (2000=100)
Table 79: Japan exchange rate, 2000-2005

List of Figures

Figure 1: Japan Baby Personal Care value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 2: Japan Baby Personal Care category growth comparison, by value, 2001-2011
Figure 3: Japan Baby Personal Care volume & volume forecast, 2001-2011 (Units m)
Figure 4: Japan Baby Personal Care category growth comparison, by volume, 2001-2011
Figure 5: Japan Baby Personal Care company share, by value, 2005-2006 (%)
Figure 6: Japan Baby Personal Care distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 7: Japan Diapers value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 8: Japan Diapers category growth comparison, by value, 2001-2011
Figure 9: Japan Diapers volume & volume forecast, 2001-2011 (Units m)
Figure 10: Japan Diapers category growth comparison, by volume, 2001-2011
Figure 11: Japan Diapers company share, by value, 2005-2006 (%)
Figure 12: Japan Diapers distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 13: Japan Baby Toiletries value & value forecast, 2001-2011 (JPY m, nominal prices)
Figure 14: Japan Baby Toiletries category growth comparison, by value, 2001-2011
Figure 15: Japan Baby Toiletries volume & volume forecast, 2001-2011 (Units m)
Figure 16: Japan Baby Toiletries category growth comparison, by volume, 2001-2011
Figure 17: Japan Baby Toiletries company share, by value, 2005-2006 (%)
Figure 18: Japan Baby Toiletries distribution channels, by value, 2005-2006 (JPY m, nominal prices)
Figure 19: Global Baby Personal Care market split (value terms, 2006) Top 5 countries
Figure 20: Global Baby Personal Care market value, 2001-2006 (Top 5 countries)
Figure 21: Global Baby Personal Care market split (volume terms, 2006) Top 5 countries
Figure 22: Global Baby Personal Care market volume, 2001-2006 (Top 5 countries)
Figure 23: Map of Japan
Figure 24: Annual data review process