Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Baby Personal Care in Taiwan.  It includes comprehensive value volume segmentation and market share data.  The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 2 categories:  Diapers & Baby Toiletries
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Baby Personal Care in Taiwan increased between 2001-2006, growing at an average annual rate of 2.5%.

The leading company in the market in 2006 was Procter & Gamble.  The second-largest player was Kimberly-Clark Corporation with Svenska Cellulosa Aktiebolaget SCA in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Baby Personal Care markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Baby Personal Care
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary Category Level - Diapers
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary Category Level - Baby Toiletries
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption per Capita

Chapter 4    Leading Company Profiles

4.1    The Procter & Gamble
4.2    Kimberly-Clark Corporation 

Chapter 5    Category Analysis - Diapers

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption per Capita

Chapter 6    Category Analysis - Baby Toiletries

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption per Capita

Chapter 7    Country Comparison

7.1    Value
7.2    Volume
7.3    Market Share

Chapter 8    New Product Development

8.1    Product launches over time
8.2    Recent product launches

Chapter 9    Taiwan Socioeconomic Profile

9.1    Country Overview
9.2    Key Facts
9.3    Political Overview
9.4    Taiwan Economic Overview

Chapter 10    Taiwan Macroeconomic Profile

10.1    Macroeconomic Indicators

Chapter 11    Research Methodology

11.1    Methodology overview
11.2    Secondary research
11.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
11.4    Primary research
11.5    Data finalization
11.6    Ongoing research

Chapter 12    Appendix

12.1    Future readings
12.2    How to contact experts in your industry

List of Tables

Table 1: Baby Personal Care category definitions
Table 2: Baby Personal Care distribution channels
Table 3: Taiwan Baby Personal Care value, 2001-2006 (NT$ m, nominal prices)
Table 4: Taiwan Baby Personal Care value forecast, 2006-2011 (NT$ m, nominal prices)
Table 5: Taiwan Baby Personal Care value, 2001-2006 (US$ m nominal prices)
Table 6: Taiwan Baby Personal Care value forecast, 2006-2011 (US$ m nominal prices)
Table 7: Taiwan Baby Personal Care volume, 2001-2006 (Units m)
Table 8: Taiwan Baby Personal Care volume forecast, 2006-2011 (Units m)
Table 9: Taiwan Baby Personal Care brand share, by value, 2005-2006 (%)
Table 10: Taiwan Baby Personal Care value, by brand 2005-2006 (NT$ m nominal prices)
Table 11: Taiwan Baby Personal Care company share by value, 2005-2006 (%)
Table 12: Taiwan Baby Personal Care value, by company, 2005-2006 (NT$ m nominal prices)
Table 13: Taiwan Baby Personal Care distribution channels, by value, 2005-2006 (%)
Table 14: Taiwan Baby Personal Care value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 15: Taiwan Baby Personal Care expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 16: Taiwan Baby Personal Care forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 17: Taiwan Baby Personal Care expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: Taiwan Baby Personal Care forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: Taiwan Baby Personal Care consumption per capita, 2001-2006 (Units)
Table 20: Taiwan Baby Personal Care forecast consumption per capita, 2006-2011 (Units)
Table 21: The Procter & Gamble Key Facts
Table 22: Kimberly-Clark Corporation Key Facts
Table 23: Taiwan Diapers value, 2001-2006 (NT$ m, nominal prices)
Table 24: Taiwan Diapers value forecast, 2006-2011 (NT$ m, nominal prices)
Table 25: Taiwan Diapers value, 2001-2006 (US$ m nominal prices)
Table 26: Taiwan Diapers value forecast, 2006-2011 (US$ m nominal prices)
Table 27: Taiwan Diapers volume, 2001-2006 (Units m)
Table 28: Taiwan Diapers volume forecast, 2006-2011 (Units m)
Table 29: Taiwan Diapers brand share, by value, 2005-2006 (%)
Table 30: Taiwan Diapers value, by brand 2005-2006 (NT$ m nominal prices)
Table 31: Taiwan Diapers company share by value, 2005-2006 (%)
Table 32: Taiwan Diapers value, by company, 2005-2006 (NT$ m nominal prices)
Table 33: Taiwan Diapers distribution channels, by value, 2005-2006 (%)
Table 34: Taiwan Diapers value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 35: Taiwan Diapers expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 36: Taiwan Diapers forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 37: Taiwan Diapers expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: Taiwan Diapers forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: Taiwan Diapers consumption per capita, 2001-2006 (Units)
Table 40: Taiwan Diapers forecast consumption per capita, 2006-2011 (Units)
Table 41: Taiwan Baby Toiletries value, 2001-2006 (NT$ m, nominal prices)
Table 42: Taiwan Baby Toiletries value forecast, 2006-2011 (NT$ m, nominal prices)
Table 43: Taiwan Baby Toiletries value, 2001-2006 (US$ m nominal prices)
Table 44: Taiwan Baby Toiletries value forecast, 2006-2011 (US$ m nominal prices)
Table 45: Taiwan Baby Toiletries volume, 2001-2006 (Units m)
Table 46: Taiwan Baby Toiletries volume forecast, 2006-2011 (Units m)
Table 47: Taiwan Baby Toiletries brand share, by value, 2005-2006 (%)
Table 48: Taiwan Baby Toiletries value, by brand 2005-2006 (NT$ m nominal prices)
Table 49: Taiwan Baby Toiletries company share by value, 2005-2006 (%)
Table 50: Taiwan Baby Toiletries value, by company, 2005-2006 (NT$ m nominal prices)
Table 51: Taiwan Baby Toiletries distribution channels, by value, 2005-2006 (%)
Table 52: Taiwan Baby Toiletries value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 53: Taiwan Baby Toiletries expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 54: Taiwan Baby Toiletries forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 55: Taiwan Baby Toiletries expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: Taiwan Baby Toiletries forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: Taiwan Baby Toiletries consumption per capita, 2001-2006 (Units)
Table 58: Taiwan Baby Toiletries forecast consumption per capita, 2006-2011 (Units)
Table 59: Global Baby Personal Care market value, 2006
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2006) Top 5 countries
Table 61: Global Baby Personal Care market volume, 2006
Table 62: Global Baby Personal Care market split (volume terms, 2006) Top 5 countries
Table 63: Leading players - Top 5 countries
Table 64: Taiwan Baby Personal Care new product launches (reports) and SKUs, by company, 2006
Table 65: Taiwan Baby Personal Care new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 66: Taiwan Baby Personal Care new product launches (reports), by Package tags or Claims, 2006
Table 67: Taiwan Baby Personal Care new product launches (reports)
Table 68: Taiwan Key Facts
Table 69: Taiwan population, by age group, 2000-2005 (millions)
Table 70: Taiwan population forecast, by age group, 2005-2010 (millions)
Table 71: Taiwan population, by gender, 2000-2005 (millions)
Table 72: Taiwan population forecast, by gender, 2005-2010 (millions)
Table 73: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices)
Table 74: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices)
Table 75: Taiwan consumer price index, 2000-2005 (2000=100)
Table 76: Taiwan consumer price index, 2005-2010 (2000=100)
Table 77: Taiwan exchange rate, 2000-2005

List of Figures

Figure 1: Taiwan Baby Personal Care value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 2: Taiwan Baby Personal Care category growth comparison, by value, 2001-2011
Figure 3: Taiwan Baby Personal Care volume & volume forecast, 2001-2011 (Units m)
Figure 4: Taiwan Baby Personal Care category growth comparison, by volume, 2001-2011
Figure 5: Taiwan Baby Personal Care company share, by value, 2005-2006 (%)
Figure 6: Taiwan Baby Personal Care distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 7: Taiwan Diapers value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 8: Taiwan Diapers category growth comparison, by value, 2001-2011
Figure 9: Taiwan Diapers volume & volume forecast, 2001-2011 (Units m)
Figure 10: Taiwan Diapers category growth comparison, by volume, 2001-2011
Figure 11: Taiwan Diapers company share, by value, 2005-2006 (%)
Figure 12: Taiwan Diapers distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 13: Taiwan Baby Toiletries value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 14: Taiwan Baby Toiletries category growth comparison, by value, 2001-2011
Figure 15: Taiwan Baby Toiletries volume & volume forecast, 2001-2011 (Units m)
Figure 16: Taiwan Baby Toiletries category growth comparison, by volume, 2001-2011
Figure 17: Taiwan Baby Toiletries company share, by value, 2005-2006 (%)
Figure 18: Taiwan Baby Toiletries distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 19: Global Baby Personal Care market split (value terms, 2006) Top 5 countries
Figure 20: Global Baby Personal Care market value, 2001-2006 (Top 5 countries)
Figure 21: Global Baby Personal Care market split (volume terms, 2006) Top 5 countries
Figure 22: Global Baby Personal Care market volume, 2001-2006 (Top 5 countries)
Figure 23: Map of Taiwan
Figure 24: Annual data review process