Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Baby Food in China.  It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 5 categories:  Bottled Baby Food, Canned Baby Food, Baby cereals, Baby Snacks and Other Baby Foods
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Baby Food in China increased between 2001-2006, growing at an average annual rate of 8.0%.

The leading company in the market in 2006 was Nestle S.A.  The second-largest player was H.J. Heinz Company with Shantou golden visa food in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Baby Food markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting 

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Baby Food
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Bottled Baby Food
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Canned Baby Food
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share
1.4    Summary category level - Baby Cereals
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Other Baby Foods
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share
1.6    Summary category level - Baby Snacks
    1.6.1  Market Value
    1.6.2  Market Value Forecast
    1.6.3  Market Volume
    1.6.4  Market Volume Forecast
    1.6.5  Market Segmentation
    1.6.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption per Capita

Chapter 4    Leading Company Profiles

4.1    Nestle S.A.
4.2    H.J. Heinz Company

Chapter 5    Category Analysis - Bottled Baby Food

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption per Capita

Chapter 6    Category Analysis - Canned Baby Food

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption per Capita

Chapter 7    Category Analysis - Baby Cereals

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption per Capita

Chapter 8    Category Analysis - Other Baby Foods

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption per Capita

Chapter 9    Category Analysis - Baby Snacks

9.1    Value Analysis, 2001-2006
9.2    Value Analysis, 2006-2011
9.3    Value Analysis, US$ 2001-2006
9.4    Value Analysis, US$ 2006-2011
9.5    Volume Analysis, 2001-2006
9.6    Volume Analysis, 2006-2011
9.7    Company & Brand Share Analysis
9.8    Distribution Analysis
9.9    Expenditure & Consumption per Capita

Chapter 10    Country Comparison

10.1    Value
10.2    Volume
10.3    Market Share

Chapter 11    New Product Development

11.1    Product launches over time
11.2    Recent product launches

Chapter 12    China Socioeconomic Profile

12.1    Country Overview
12.2    Key Facts
12.3    Political Overview
12.4    China Economic Overview

Chapter 13    China Macroeconomic Profile

13.1    Macroeconomic Indicators

Chapter 14    Research Methodology

14.1    Methodology overview
14.2    Secondary research
14.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
14.4    Primary research
14.5    Data finalization
14.6    Ongoing research

Chapter 15    Appendix

15.1    Future readings
15.2    How to contact experts in your industry

List of Tables

Table 1: Baby Food category definitions
Table 2: Baby Food distribution channels
Table 3: China Baby Food value, 2001-2006 (CNY m, nominal prices)
Table 4: China Baby Food value forecast, 2006-2011 (CNY m, nominal prices)
Table 5: China Baby Food value, 2001-2006 (US$ m nominal prices)
Table 6: China Baby Food value forecast, 2006-2011 (US$ m nominal prices)
Table 7: China Baby Food volume, 2001-2006 (Kg m)
Table 8: China Baby Food volume forecast, 2006-2011 (Kg m)
Table 9: China Baby Food brand share, by value, 2005-2006 (%)
Table 10: China Baby Food value, by brand 2005-2006 (CNY m nominal prices)
Table 11: China Baby Food company share by value, 2005-2006 (%)
Table 12: China Baby Food value, by company, 2005-2006 (CNY m nominal prices)
Table 13: China Baby Food distribution channels, by value, 2005-2006 (%)
Table 14: China Baby Food value, by distribution channel, 2005-2006 (CNY m nominal prices)
Table 15: China Baby Food expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 16: China Baby Food forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 17: China Baby Food expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: China Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: China Baby Food consumption per capita, 2001-2006 (Kg)
Table 20: China Baby Food forecast consumption per capita, 2006-2011 (Kg)
Table 21: Nestle S A Key Facts
Table 22: H. J. Heinz Company Key Facts
Table 23: China Bottled Baby Food value, 2001-2006 (CNY m, nominal prices)
Table 24: China Bottled Baby Food value forecast, 2006-2011 (CNY m, nominal prices)
Table 25: China Bottled Baby Food value, 2001-2006 (US$ m nominal prices)
Table 26: China Bottled Baby Food value forecast, 2006-2011 (US$ m nominal prices)
Table 27: China Bottled Baby Food volume, 2001-2006 (Kg m)
Table 28: China Bottled Baby Food volume forecast, 2006-2011 (Kg m)
Table 29: China Bottled Baby Food brand share, by value, 2005-2006 (%)
Table 30: China Bottled Baby Food value, by brand 2005-2006 (CNY m nominal prices)
Table 31: China Bottled Baby Food company share by value, 2005-2006 (%)
Table 32: China Bottled Baby Food value, by company, 2005-2006 (CNY m nominal prices)
Table 33: China Bottled Baby Food distribution channels, by value, 2005-2006 (%)
Table 34: China Bottled Baby Food value, by distribution channel, 2005-2006 (CNY m nominal prices)
Table 35: China Bottled Baby Food expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 36: China Bottled Baby Food forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 37: China Bottled Baby Food expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: China Bottled Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: China Bottled Baby Food consumption per capita, 2001-2006 (Kg)
Table 40: China Bottled Baby Food forecast consumption per capita, 2006-2011 (Kg)
Table 41: China Canned Baby Food value, 2001-2006 (CNY m, nominal prices)
Table 42: China Canned Baby Food value forecast, 2006-2011 (CNY m, nominal prices)
Table 43: China Canned Baby Food value, 2001-2006 (US$ m nominal prices)
Table 44: China Canned Baby Food value forecast, 2006-2011 (US$ m nominal prices)
Table 45: China Canned Baby Food volume, 2001-2006 (Kg m)
Table 46: China Canned Baby Food volume forecast, 2006-2011 (Kg m)
Table 47: China Canned Baby Food brand share, by value, 2005-2006 (%)
Table 48: China Canned Baby Food value, by brand 2005-2006 (CNY m nominal prices)
Table 49: China Canned Baby Food company share by value, 2005-2006 (%)
Table 50: China Canned Baby Food value, by company, 2005-2006 (CNY m nominal prices)
Table 51: China Canned Baby Food distribution channels, by value, 2005-2006 (%)
Table 52: China Canned Baby Food value, by distribution channel, 2005-2006 (CNY m nominal prices)
Table 53: China Canned Baby Food expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 54: China Canned Baby Food forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 55: China Canned Baby Food expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: China Canned Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: China Canned Baby Food consumption per capita, 2001-2006 (Kg)
Table 58: China Canned Baby Food forecast consumption per capita, 2006-2011 (Kg)
Table 59: China Baby Cereals value, 2001-2006 (CNY m, nominal prices)
Table 60: China Baby Cereals value forecast, 2006-2011 (CNY m, nominal prices)
Table 61: China Baby Cereals value, 2001-2006 (US$ m nominal prices)
Table 62: China Baby Cereals value forecast, 2006-2011 (US$ m nominal prices)
Table 63: China Baby Cereals volume, 2001-2006 (Kg m)
Table 64: China Baby Cereals volume forecast, 2006-2011 (Kg m)
Table 65: China Baby Cereals brand share, by value, 2005-2006 (%)
Table 66: China Baby Cereals value, by brand 2005-2006 (CNY m nominal prices)
Table 67: China Baby Cereals company share by value, 2005-2006 (%)
Table 68: China Baby Cereals value, by company, 2005-2006 (CNY m nominal prices)
Table 69: China Baby Cereals distribution channels, by value, 2005-2006 (%)
Table 70: China Baby Cereals value, by distribution channel, 2005-2006 (CNY m nominal prices)
Table 71: China Baby Cereals expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 72: China Baby Cereals forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 73: China Baby Cereals expenditure per capita, 2001-2006 (US$ nominal prices)
Table 74: China Baby Cereals forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 75: China Baby Cereals consumption per capita, 2001-2006 (Kg)
Table 76: China Baby Cereals forecast consumption per capita, 2006-2011 (Kg)
Table 77: China Other Baby Foods value, 2001-2006 (CNY m, nominal prices)
Table 78: China Other Baby Foods value forecast, 2006-2011 (CNY m, nominal prices)
Table 79: China Other Baby Foods value, 2001-2006 (US$ m nominal prices)
Table 80: China Other Baby Foods value forecast, 2006-2011 (US$ m nominal prices)
Table 81: China Other Baby Foods volume, 2001-2006 (Kg m)
Table 82: China Other Baby Foods volume forecast, 2006-2011 (Kg m)
Table 83: China Other Baby Foods brand share, by value, 2005-2006 (%)
Table 84: China Other Baby Foods value, by brand 2005-2006 (CNY m nominal prices)
Table 85: China Other Baby Foods company share by value, 2005-2006 (%)
Table 86: China Other Baby Foods value, by company, 2005-2006 (CNY m nominal prices)
Table 87: China Other Baby Foods distribution channels, by value, 2005-2006 (%)
Table 88: China Other Baby Foods value, by distribution channel, 2005-2006 (CNY m nominal prices)
Table 89: China Other Baby Foods expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 90: China Other Baby Foods forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 91: China Other Baby Foods expenditure per capita, 2001-2006 (US$ nominal prices)
Table 92: China Other Baby Foods forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 93: China Other Baby Foods consumption per capita, 2001-2006 (Kg)
Table 94: China Other Baby Foods forecast consumption per capita, 2006-2011 (Kg)
Table 95: China Baby Snacks value, 2001-2006 (CNY m, nominal prices)
Table 96: China Baby Snacks value forecast, 2006-2011 (CNY m, nominal prices)
Table 97: China Baby Snacks value, 2001-2006 (US$ m nominal prices)
Table 98: China Baby Snacks value forecast, 2006-2011 (US$ m nominal prices)
Table 99: China Baby Snacks volume, 2001-2006 (Kg m)
Table 100: China Baby Snacks volume forecast, 2006-2011 (Kg m)
Table 101: China Baby Snacks brand share, by value, 2005-2006 (%)
Table 102: China Baby Snacks value, by brand 2005-2006 (CNY m nominal prices)
Table 103: China Baby Snacks company share by value, 2005-2006 (%)
Table 104: China Baby Snacks value, by company, 2005-2006 (CNY m nominal prices)
Table 105: China Baby Snacks distribution channels, by value, 2005-2006 (%)
Table 106: China Baby Snacks value, by distribution channel, 2005-2006 (CNY m nominal prices)
Table 107: China Baby Snacks expenditure per capita, 2001-2006 (CNY, nominal prices)
Table 108: China Baby Snacks forecast expenditure per capita, 2006-2011 (CNY, nominal prices)
Table 109: China Baby Snacks expenditure per capita, 2001-2006 (US$ nominal prices)
Table 110: China Baby Snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 111: China Baby Snacks consumption per capita, 2001-2006 (Kg)
Table 112: China Baby Snacks forecast consumption per capita, 2006-2011 (Kg)
Table 113: Global Baby food market value, 2006
Table 114: Global Baby food market split (value terms (US$ m), 2006) Top 5 countries
Table 115: Global Baby food market volume, 2006
Table 116: Global Baby food market split (volume terms, 2006) Top 5 countries
Table 117: Leading players - Top 5 countries
Table 118: China baby food new product launches (reports) and SKUs, by company (Top 5 companies), 2006
Table 119: China baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
Table 120: China baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006
Table 121: China baby food new product launches (reports), by Package tags or Claims, 2006
Table 122: China baby food new product launches (reports) Recent 5 launches
Table 123: China Key Facts
Table 124: China population, by age group, 2000-2005 (millions)
Table 125: China population forecast, by age group, 2005-2010 (millions)
Table 126: China population, by gender, 2000-2005 (millions)
Table 127: China population forecast, by gender, 2005-2010 (millions)
Table 128: China real GDP, 2000-2005 (CNY bn, 2000 prices)
Table 129: China real GDP forecast, 2005-2010 (CNY bn, 2000 prices)
Table 130: China nominal GDP, 2000-2005 (CNY bn, nominal prices)
Table 131: China nominal GDP, 2000-2005 (US$ bn, nominal prices)
Table 132: China real GDP, 2000-2005 (US$ bn, 2000 prices)
Table 133: China real GDP forecast, 2005-2010 (US$ bn, 2000 prices)
Table 134: China consumer price index, 2000-2005 (2000=100)
Table 135: China consumer price index, 2005-2010 (2000=100)
Table 136: China exchange rate, 2000-2005

List of Figures

Figure 1: China Baby food value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 2: China Baby food category growth comparison, by value, 2001-2011
Figure 3: China Baby food volume & volume forecast, 2001-2011 (Kg m)
Figure 4: China Baby food category growth comparison, by volume, 2001-2011
Figure 5: China Baby food company share, by value, 2005-2006 (%)
Figure 6: China Baby food distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 7: China Bottled Baby Food value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 8: China Bottled Baby Food category growth comparison, by value, 2001-2011
Figure 9: China Bottled Baby Food volume & volume forecast, 2001-2011 (Kg m)
Figure 10: China Bottled Baby Food category growth comparison, by volume, 2001-2011
Figure 11: China Bottled Baby Food company share, by value, 2005-2006 (%)
Figure 12: China Bottled Baby Food distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 13: China Canned Baby Food value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 14: China Canned Baby Food category growth comparison, by value, 2001-2011
Figure 15: China Canned Baby Food volume & volume forecast, 2001-2011 (Kg m)
Figure 16: China Canned Baby Food category growth comparison, by volume, 2001-2011
Figure 17: China Canned Baby Food company share, by value, 2005-2006 (%)
Figure 18: China Canned Baby Food distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 19: China Baby cereals value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 20: China Baby cereals category growth comparison, by value, 2001-2011
Figure 21: China Baby cereals volume & volume forecast, 2001-2011 (Kg m)
Figure 22: China Baby cereals category growth comparison, by volume, 2001-2011
Figure 23: China Baby cereals company share, by value, 2005-2006 (%)
Figure 24: China Baby cereals distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 25: China Other Baby Foods value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 26: China Other Baby Foods category growth comparison, by value, 2001-2011
Figure 27: China Other Baby Foods volume & volume forecast, 2001-2011 (Kg m)
Figure 28: China Other Baby Foods category growth comparison, by volume, 2001-2011
Figure 29: China Other Baby Foods distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 30: China Baby Snacks value & value forecast, 2001-2011 (CNY m, nominal prices)
Figure 31: China Baby Snacks category growth comparison, by value, 2001-2011
Figure 32: China Baby Snacks volume & volume forecast, 2001-2011 (Kg m)
Figure 33: China Baby Snacks category growth comparison, by volume, 2001-2011
Figure 34: China Baby Snacks company share, by value, 2005-2006 (%)
Figure 35: China Baby Snacks distribution channels, by value, 2005-2006 (CNY m, nominal prices)
Figure 36: Global Baby food market split (value terms, 2006) Top 5 countries
Figure 37: Global Baby food market value, 2001-2006 (Top 5 countries)
Figure 38: Global Baby food market split (volume terms, 2006) Top 5 countries
Figure 39: Global Baby food market volume, 2001-2006 (Top 5 countries)
Figure 40: Map of China
Figure 41: Annual data review process