Report Summary

Introduction
This databook is a detailed information resource covering all the key data points on Baby Food in Taiwan.  It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this Report
-  Contains information on 5 categories:  Bottled Baby Food, Canned Baby Food, Baby cereals, Baby Snacks and Other Baby Foods
-  Provides market value, volume, expenditure and consumption data by market, segment and subsegment
-  Includes company and brand share data by categories

Research & Analysis Highlights
The market for Baby Food in Taiwan increased between 2001-2006, growing at an average annual rate of 3.1%.

The leading company in the market in 2006 was Novartis AG.  The second-largest player was Nestle S.A. with HIPP in third place.

Key Reasons to Read this Report
-  Discover the major quantitative trends affecting the Baby Food markets
-  Understand consumers' consumption and expenditure patterns
-  Understand the future direction of the market with reliable historical data and full five year forecasting 

Report Outline

Chapter 1    Executive Summary

1.1    Summary Market Level - Baby Food
    1.1.1  Market Value
    1.1.2  Market Value Forecast
    1.1.3  Market Volume
    1.1.4  Market Volume Forecast
    1.1.5  Market Segmentation
    1.1.6  Market Share
1.2    Summary category level - Bottled Baby Food
    1.2.1  Market Value
    1.2.2  Market Value Forecast
    1.2.3  Market Volume
    1.2.4  Market Volume Forecast
    1.2.5  Market Segmentation
    1.2.6  Market Share
1.3    Summary category level - Baby Cereals
    1.3.1  Market Value
    1.3.2  Market Value Forecast
    1.3.3  Market Volume
    1.3.4  Market Volume Forecast
    1.3.5  Market Segmentation
    1.3.6  Market Share
1.4    Summary category level - Other Baby Foods
    1.4.1  Market Value
    1.4.2  Market Value Forecast
    1.4.3  Market Volume
    1.4.4  Market Volume Forecast
    1.4.5  Market Segmentation
    1.4.6  Market Share
1.5    Summary category level - Baby Snacks
    1.5.1  Market Value
    1.5.2  Market Value Forecast
    1.5.3  Market Volume
    1.5.4  Market Volume Forecast
    1.5.5  Market Segmentation
    1.5.6  Market Share

Chapter 2    Introduction

What is this report about?
How to use this report
Market Definition
Table of Contents
List of Figures
List of Tables

Chapter 3    Market Overview

3.1    Value Analysis, 2001-2006
3.2    Value Analysis, 2006-2011
3.3    Value Analysis, US$ 2001-2006
3.4    Value Analysis, US$ 2006-2011
3.5    Volume Analysis, 2001-2006
3.6    Volume Analysis, 2006-2011
3.7    Company & Brand Share Analysis
3.8    Distribution Analysis
3.9    Expenditure & Consumption per Capita

Chapter 4    Leading Company Profiles

4.1    Novartis AG
4.2    Nestle S.A.

Chapter 5    Category Analysis - Bottled Baby Food

5.1    Value Analysis, 2001-2006
5.2    Value Analysis, 2006-2011
5.3    Value Analysis, US$ 2001-2006
5.4    Value Analysis, US$ 2006-2011
5.5    Volume Analysis, 2001-2006
5.6    Volume Analysis, 2006-2011
5.7    Company & Brand Share Analysis
5.8    Distribution Analysis
5.9    Expenditure & Consumption per Capita

Chapter 6    Category Analysis - Baby Cereals

6.1    Value Analysis, 2001-2006
6.2    Value Analysis, 2006-2011
6.3    Value Analysis, US$ 2001-2006
6.4    Value Analysis, US$ 2006-2011
6.5    Volume Analysis, 2001-2006
6.6    Volume Analysis, 2006-2011
6.7    Company & Brand Share Analysis
6.8    Distribution Analysis
6.9    Expenditure & Consumption per Capita

Chapter 7    Category Analysis - Other Baby Foods

7.1    Value Analysis, 2001-2006
7.2    Value Analysis, 2006-2011
7.3    Value Analysis, US$ 2001-2006
7.4    Value Analysis, US$ 2006-2011
7.5    Volume Analysis, 2001-2006
7.6    Volume Analysis, 2006-2011
7.7    Company & Brand Share Analysis
7.8    Distribution Analysis
7.9    Expenditure & Consumption per Capita

Chapter 8    Category Analysis - Baby Snacks

8.1    Value Analysis, 2001-2006
8.2    Value Analysis, 2006-2011
8.3    Value Analysis, US$ 2001-2006
8.4    Value Analysis, US$ 2006-2011
8.5    Volume Analysis, 2001-2006
8.6    Volume Analysis, 2006-2011
8.7    Company & Brand Share Analysis
8.8    Distribution Analysis
8.9    Expenditure & Consumption per Capita

Chapter 9    Country Comparison

9.1    Value
9.2    Volume
9.3    Market Share

Chapter 10    Taiwan Socioeconomic Profile

10.1    Country Overview
10.2    Key Facts
10.3    Political Overview
10.4    Taiwan Economic Overview

Chapter 11    Taiwan Macroeconomic Profile

11.1    Macroeconomic Indicators

Chapter 12    Research Methodology

12.1    Methodology overview
12.2    Secondary research
12.3    Market modeling
            Creating an initial data model
            Revising the initial data model
            Creating a final estimate
            Creating demographic value splits
12.4    Primary research
12.5    Data finalization
12.6    Ongoing research

Chapter 13    Appendix

13.1    Future readings
13.2    How to contact experts in your industry

List of Tables

Table 1: Baby Food category definitions
Table 2: Baby Food distribution channels
Table 3: Taiwan Baby Food value, 2001-2006 (NT$ m, nominal prices)
Table 4: Taiwan Baby Food value forecast, 2006-2011 (NT$ m, nominal prices)
Table 5: Taiwan Baby Food value, 2001-2006 (US$ m nominal prices)
Table 6: Taiwan Baby Food value forecast, 2006-2011 (US$ m nominal prices)
Table 7: Taiwan Baby Food volume, 2001-2006 (Kg m)
Table 8: Taiwan Baby Food volume forecast, 2006-2011 (Kg m)
Table 9: Taiwan Baby Food brand share, by value, 2005-2006 (%)
Table 10: Taiwan Baby Food value, by brand 2005-2006 (NT$ m nominal prices)
Table 11: Taiwan Baby Food company share by value, 2005-2006 (%)
Table 12: Taiwan Baby Food value, by company, 2005-2006 (NT$ m nominal prices)
Table 13: Taiwan Baby Food distribution channels, by value, 2005-2006 (%)
Table 14: Taiwan Baby Food value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 15: Taiwan Baby Food expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 16: Taiwan Baby Food forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 17: Taiwan Baby Food expenditure per capita, 2001-2006 (US$ nominal prices)
Table 18: Taiwan Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 19: Taiwan Baby Food consumption per capita, 2001-2006 (Kg)
Table 20: Taiwan Baby Food forecast consumption per capita, 2006-2011 (Kg)
Table 21: Novartis AG Key Facts
Table 22: Nestle S A Key Facts
Table 23: Taiwan Bottled Baby Food value, 2001-2006 (NT$ m, nominal prices)
Table 24: Taiwan Bottled Baby Food value forecast, 2006-2011 (NT$ m, nominal prices)
Table 25: Taiwan Bottled Baby Food value, 2001-2006 (US$ m nominal prices)
Table 26: Taiwan Bottled Baby Food value forecast, 2006-2011 (US$ m nominal prices)
Table 27: Taiwan Bottled Baby Food volume, 2001-2006 (Kg m)
Table 28: Taiwan Bottled Baby Food volume forecast, 2006-2011 (Kg m)
Table 29: Taiwan Bottled Baby Food brand share, by value, 2005-2006 (%)
Table 30: Taiwan Bottled Baby Food value, by brand 2005-2006 (NT$ m nominal prices)
Table 31: Taiwan Bottled Baby Food company share by value, 2005-2006 (%)
Table 32: Taiwan Bottled Baby Food value, by company, 2005-2006 (NT$ m nominal prices)
Table 33: Taiwan Bottled Baby Food distribution channels, by value, 2005-2006 (%)
Table 34: Taiwan Bottled Baby Food value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 35: Taiwan Bottled Baby Food expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 36: Taiwan Bottled Baby Food forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 37: Taiwan Bottled Baby Food expenditure per capita, 2001-2006 (US$ nominal prices)
Table 38: Taiwan Bottled Baby Food forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 39: Taiwan Bottled Baby Food consumption per capita, 2001-2006 (Kg)
Table 40: Taiwan Bottled Baby Food forecast consumption per capita, 2006-2011 (Kg)
Table 41: Taiwan Baby Cereals value, 2001-2006 (NT$ m, nominal prices)
Table 42: Taiwan Baby Cereals value forecast, 2006-2011 (NT$ m, nominal prices)
Table 43: Taiwan Baby Cereals value, 2001-2006 (US$ m nominal prices)
Table 44: Taiwan Baby Cereals value forecast, 2006-2011 (US$ m nominal prices)
Table 45: Taiwan Baby Cereals volume, 2001-2006 (Kg m)
Table 46: Taiwan Baby Cereals volume forecast, 2006-2011 (Kg m)
Table 47: Taiwan Baby Cereals brand share, by value, 2005-2006 (%)
Table 48: Taiwan Baby Cereals value, by brand 2005-2006 (NT$ m nominal prices)
Table 49: Taiwan Baby Cereals company share by value, 2005-2006 (%)
Table 50: Taiwan Baby Cereals value, by company, 2005-2006 (NT$ m nominal prices)
Table 51: Taiwan Baby Cereals distribution channels, by value, 2005-2006 (%)
Table 52: Taiwan Baby Cereals value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 53: Taiwan Baby Cereals expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 54: Taiwan Baby Cereals forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 55: Taiwan Baby Cereals expenditure per capita, 2001-2006 (US$ nominal prices)
Table 56: Taiwan Baby Cereals forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 57: Taiwan Baby Cereals consumption per capita, 2001-2006 (Kg)
Table 58: Taiwan Baby Cereals forecast consumption per capita, 2006-2011 (Kg)
Table 59: Taiwan Other Baby Foods value, 2001-2006 (NT$ m, nominal prices)
Table 60: Taiwan Other Baby Foods value forecast, 2006-2011 (NT$ m, nominal prices)
Table 61: Taiwan Other Baby Foods value, 2001-2006 (US$ m nominal prices)
Table 62: Taiwan Other Baby Foods value forecast, 2006-2011 (US$ m nominal prices)
Table 63: Taiwan Other Baby Foods volume, 2001-2006 (Kg m)
Table 64: Taiwan Other Baby Foods volume forecast, 2006-2011 (Kg m)
Table 65: Taiwan Other Baby Foods brand share, by value, 2005-2006 (%)
Table 66: Taiwan Other Baby Foods value, by brand 2005-2006 (NT$ m nominal prices)
Table 67: Taiwan Other Baby Foods company share by value, 2005-2006 (%)
Table 68: Taiwan Other Baby Foods value, by company, 2005-2006 (NT$ m nominal prices)
Table 69: Taiwan Other Baby Foods distribution channels, by value, 2005-2006 (%)
Table 70: Taiwan Other Baby Foods value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 71: Taiwan Other Baby Foods expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 72: Taiwan Other Baby Foods forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 73: Taiwan Other Baby Foods expenditure per capita, 2001-2006 (US$ nominal prices)
Table 74: Taiwan Other Baby Foods forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 75: Taiwan Other Baby Foods consumption per capita, 2001-2006 (Kg)
Table 76: Taiwan Other Baby Foods forecast consumption per capita, 2006-2011 (Kg)
Table 77: Taiwan Baby Snacks value, 2001-2006 (NT$ m, nominal prices)
Table 78: Taiwan Baby Snacks value forecast, 2006-2011 (NT$ m, nominal prices)
Table 79: Taiwan Baby Snacks value, 2001-2006 (US$ m nominal prices)
Table 80: Taiwan Baby Snacks value forecast, 2006-2011 (US$ m nominal prices)
Table 81: Taiwan Baby Snacks volume, 2001-2006 (Kg m)
Table 82: Taiwan Baby Snacks volume forecast, 2006-2011 (Kg m)
Table 83: Taiwan Baby Snacks brand share, by value, 2005-2006 (%)
Table 84: Taiwan Baby Snacks value, by brand 2005-2006 (NT$ m nominal prices)
Table 85: Taiwan Baby Snacks company share by value, 2005-2006 (%)
Table 86: Taiwan Baby Snacks value, by company, 2005-2006 (NT$ m nominal prices)
Table 87: Taiwan Baby Snacks distribution channels, by value, 2005-2006 (%)
Table 88: Taiwan Baby Snacks value, by distribution channel, 2005-2006 (NT$ m nominal prices)
Table 89: Taiwan Baby Snacks expenditure per capita, 2001-2006 (NT$, nominal prices)
Table 90: Taiwan Baby Snacks forecast expenditure per capita, 2006-2011 (NT$, nominal prices)
Table 91: Taiwan Baby Snacks expenditure per capita, 2001-2006 (US$ nominal prices)
Table 92: Taiwan Baby Snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices)
Table 93: Taiwan Baby Snacks consumption per capita, 2001-2006 (Kg)
Table 94: Taiwan Baby Snacks forecast consumption per capita, 2006-2011 (Kg)
Table 95: Global Baby food market value, 2006
Table 96: Global Baby food market split (value terms (US$ m) 2006) Top 5 countries
Table 97: Global Baby food market volume, 2006
Table 98: Global Baby food market split (volume terms, 2006) Top 5 countries
Table 99: Leading players - Top 5 countries
Table 100: Taiwan Key Facts
Table 101: Taiwan population, by age group, 2000-2005 (millions)
Table 102: Taiwan population forecast, by age group, 2005-2010 (millions)
Table 103: Taiwan population, by gender, 2000-2005 (millions)
Table 104: Taiwan population forecast, by gender, 2005-2010 (millions)
Table 105: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices)
Table 106: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices)
Table 107: Taiwan consumer price index, 2000-2005 (2000=100)
Table 108: Taiwan consumer price index, 2005-2010 (2000=100)
Table 109: Taiwan exchange rate, 2000-2005

List of Figures

Figure 1: Taiwan Baby food value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 2: Taiwan Baby food category growth comparison, by value, 2001-2011
Figure 3: Taiwan Baby food volume & volume forecast, 2001-2011 (Kg m)
Figure 4: Taiwan Baby food category growth comparison, by volume, 2001-2011
Figure 5: Taiwan Baby food company share, by value, 2005-2006 (%)
Figure 6: Taiwan Baby food distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 7: Taiwan Bottled Baby Food value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 8: Taiwan Bottled Baby Food category growth comparison, by value, 2001-2011
Figure 9: Taiwan Bottled Baby Food volume & volume forecast, 2001-2011 (Kg m)
Figure 10: Taiwan Bottled Baby Food category growth comparison, by volume, 2001-2011
Figure 11: Taiwan Bottled Baby Food company share, by value, 2005-2006 (%)
Figure 12: Taiwan Bottled Baby Food distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 13: Taiwan Baby cereals value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 14: Taiwan Baby cereals category growth comparison, by value, 2001-2011
Figure 15: Taiwan Baby cereals volume & volume forecast, 2001-2011 (Kg m)
Figure 16: Taiwan Baby cereals category growth comparison, by volume, 2001-2011
Figure 17: Taiwan Baby cereals company share, by value, 2005-2006 (%)
Figure 18: Taiwan Baby cereals distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 19: Taiwan Other Baby Foods value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 20: Taiwan Other Baby Foods category growth comparison, by value, 2001-2011
Figure 21: Taiwan Other Baby Foods volume & volume forecast, 2001-2011 (Kg m)
Figure 22: Taiwan Other Baby Foods category growth comparison, by volume, 2001-2011
Figure 23: Taiwan Other Baby Foods company share, by value, 2005-2006 (%)
Figure 24: Taiwan Other Baby Foods distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 25: Taiwan Baby Snacks value & value forecast, 2001-2011 (NT$ m, nominal prices)
Figure 26: Taiwan Baby Snacks category growth comparison, by value, 2001-2011
Figure 27: Taiwan Baby Snacks volume & volume forecast, 2001-2011 (Kg m)
Figure 28: Taiwan Baby Snacks category growth comparison, by volume, 2001-2011
Figure 29: Taiwan Baby Snacks company share, by value, 2005-2006 (%)
Figure 30: Taiwan Baby Snacks distribution channels, by value, 2005-2006 (NT$ m, nominal prices)
Figure 31: Global Baby food market split (value terms, 2006) Top 5 countries
Figure 32: Global Baby food market value, 2001-2006 (Top 5 countries)
Figure 33: Global Baby food market split (volume terms, 2006) Top 5 countries
Figure 34: Global Baby food market volume, 2001-2006 (Top 5 countries)
Figure 35: Map of Taiwan
Figure 36: Annual data review process