Bakery & Cereals in Taiwan to 2009

http://www.chinaccm.com 2006-7-4 12:25

Published:         February 2006
Price (USD):      $495 /PDF

Overview

Introduction

This data book is a detailed information resource covering all the key data points on bakery & cereals in Taiwan.  It includes comprehensive value, volume, segmentation and market share data.  The data book supplies actual data to 2004 and full forecasts to 2009.

Scope

Contains information on six categories:  bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.  Provides market value, volume, expenditure and consumption data by market, segment and sub-segment.  Includes company and brand share data by category, as well as distribution channel data.  Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for bakery & cereals in Taiwan increased between 1999-2004, growing at an average annual rate of 2.3%.  The leading company in the market in 2004 was I-Mei Foods.  The second-largest player was Kraft Foods Inc., with Coco in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the bakery & cereals markets.  Understand consumers' consumption and expenditure patterns.  Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1   INTRODUCTION

What is this report about?
How to use this report 
Definitions

CHAPTER 2   TAIWAN BAKERY & CEREALS

2.1     Value 23
2.2     Volume 29
2.3     Market Share 33
2.4     Distribution 36
2.5     Expenditure & consumption per head 37

CHAPTER 3   TAIWAN BREAD & ROLLS

3.1     Value 41
3.2     Volume 46
3.3     Market Share 49
3.4     Distribution 50
3.5     Expenditure & consumption per head 51
3.6     Consumer Graphics 54

CHAPTER 4   TAIWAN BREAKFAST CEREALS

4.1     Value 56
4.2     Volume 61
4.3     Market Share 64
4.4     Distribution 66
4.5     Expenditure & consumption per head 67
4.6     Consumer Graphics 70

CHAPTER 5   TAIWAN CAKES & PASTRIES

5.1     Value 72
5.2     Volume 77
5.3     Market Share 80
5.4     Distribution 81
5.5     Expenditure & consumption per head 82
5.6     Consumer Graphics 85

CHAPTER 6   TAIWAN COOKIES (SWEET BISCUITS)

6.1     Value 87
6.2     Volume 95
6.3     Market Share 99
6.4     Distribution 100
6.5     Expenditure & consumption per head 101
6.6     Consumer Graphics 107

CHAPTER 7   TAIWAN CRACKERS (SAVORY BISCUITS)

7.1     Value 109
7.2     Volume 114
7.3     Market Share 117
7.4     Distribution 118
7.5     Expenditure & consumption per head 119
7.6     Consumer Graphics 122

CHAPTER 8   TAIWAN MORNING GOODS

8.1     Value 124
8.2     Volume 129
8.3     Market Share 132
8.4     Distribution 133
8.5     Expenditure & consumption per head 134
8.6     Consumer Graphics 137

CHAPTER 9   TAIWAN SOCIOECONOMIC PROFILE

9.1     Country Overview 139
9.2     Key Facts 140
9.3     Political Overview 142
9.4     Taiwan Economic Overview 143

CHAPTER 10   TAIWAN MACROECONOMIC PROFILE

10.1     Macroeconomic Indicators 144

CHAPTER 11   RESEARCH METHODOLOGY

11.1     Methodology overview 150
11.2     Secondary research 151
11.3     Market modeling 152

Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153

11.4     Primary research 153
11.5     Data finalization 154
11.6     Ongoing research 154

CHAPTER 12   APPENDIX

12.1     Future readings 155
12.2     Research team 155
12.3     How to contact experts in your industry 155

List of Tables

Table 1:     Bakery & Cereals category definitions 20
Table 2:     Bakery & Cereals distribution channels 22
Table 3:     Taiwan Bakery & Cereals value, 1999-2004 (NT$ m, nominal Prices) 23
Table 4:     Taiwan Bakery & Cereals value forecast, 2004-2009 (NT$ m, nominal Prices) 24
Table 5:     Taiwan Bakery & Cereals value, 1999-2004 (NT$ m, 2004 Prices) 26
Table 6:     Taiwan Bakery & Cereals value forecast, 2004-2009 (NT$ m, 2004 Prices) 26
Table 7:     Taiwan Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 27
Table 8:     Taiwan Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 27
Table 9:     Taiwan Bakery & Cereals volume, 1999-2004 (kg m) 29
Table 10:   Taiwan Bakery & Cereals volume forecast, 2004-2009 (kg m) 30
Table 11:   Taiwan Bakery & Cereals brand share, by value, 2003-2004 (%) 33
Table 12:   Taiwan Bakery & Cereals value, by brand, 2003-2004 (NT$ m) nominal prices 34
Table 13:   Taiwan Bakery & Cereals company share, by value, 2003-2004 (%) 35
Table 14:   Taiwan Bakery & Cereals value, by company, 2003-2004 (NT$ m) 35
Table 15:   Taiwan Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 36
Table 16:   Taiwan Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 36
Table 17:   Taiwan Bakery & Cereals expenditure per head, 1999-2004 (NT$, 2004 Prices) 37
Table 18:   Taiwan Bakery & Cereals forecast expenditure per head, 2004-2009 (NT$, 2004 Prices) 38
Table 19:   Taiwan Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 39
Table 20:   Taiwan Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 39
Table 21:   Taiwan Bakery & Cereals consumption per head, 1999-2004 (kg) 40
Table 22:   Taiwan Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 40
Table 23:   Taiwan Bread & rolls value, 1999-2004 (NT$ m, nominal Prices) 41
Table 24:   Taiwan Bread & rolls value forecast, 2004-2009 (NT$ m, nominal Prices) 41
Table 25:   Taiwan Bread & rolls value, 1999-2004 (NT$ m, 2004 Prices) 43
Table 26:   Taiwan Bread & rolls value forecast, 2004-2009 (NT$ m, 2004 Prices) 43
Table 27:   Taiwan Bread & rolls value, 1999-2004 (US$ m nominal prices) 44
Table 28:   Taiwan Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 44
Table 29:   Taiwan Bread & rolls volume, 1999-2004 (kg m) 46
Table 30:   Taiwan Bread & rolls volume forecast, 2004-2009 (kg m) 46
Table 31:   Taiwan Bread & rolls company share, by value, 2003-2004 (%) 49
Table 32:   Taiwan Bread & rolls value, by company, 2003-2004 (NT$ m) 49
Table 33:   Taiwan Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 50
Table 34:   Taiwan Bread & rolls off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 50
Table 35:   Taiwan Bread & rolls expenditure per head, 1999-2004 (NT$, nominal Prices) 51
Table 36:   Taiwan Bread & rolls forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 51
Table 37:   Taiwan Bread & rolls expenditure per head, 1999-2004 (US$) 52
Table 38:   Taiwan Bread & rolls forecast expenditure per head, 2004-2009 (US$) 52
Table 39:   Taiwan Bread & rolls consumption per head, 1999-2004 (kg) 53
Table 40:   Taiwan Bread & rolls forecast consumption per head, 2004-2009 (kg) 53
Table 41:   Taiwan Bread & rolls value, by age group, 2004 54
Table 42:   Taiwan Bread & rolls value, by income group, 2004 54
Table 43:   Taiwan Bread & rolls value, by gender, 2004 54
Table 44:   Taiwan Bread & rolls value, by marital status, 2004 55
Table 45:   Taiwan Bread & rolls value, by size of household, 2004 55
Table 46:   Taiwan Bread & rolls value, by urban/rural residence, 2004 55
Table 47:   Taiwan Breakfast cereals value, 1999-2004 (NT$ m, nominal Prices) 56
Table 48:   Taiwan Breakfast cereals value forecast, 2004-2009 (NT$ m, nominal Prices) 56
Table 49:   Taiwan Breakfast cereals value, 1999-2004 (NT$ m, 2004 Prices) 58
Table 50:   Taiwan Breakfast cereals value forecast, 2004-2009 (NT$ m, 2004 Prices) 58
Table 51:   Taiwan Breakfast cereals value, 1999-2004 (US$ m nominal prices) 59
Table 52:   Taiwan Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 59
Table 53:   Taiwan Breakfast cereals volume, 1999-2004 (kg m) 61
Table 54:   Taiwan Breakfast cereals volume forecast, 2004-2009 (kg m) 61
Table 55:   Taiwan Breakfast cereals brand share, by value, 2003-2004 (%) 64
Table 56:   Taiwan Breakfast cereals value, by brand, 2003-2004 (NT$ m) nominal prices 64
Table 57:   Taiwan Breakfast cereals company share, by value, 2003-2004 (%) 65
Table 58:   Taiwan Breakfast cereals value, by company, 2003-2004 (NT$ m) 65
Table 59:   Taiwan Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 66
Table 60:   Taiwan Breakfast cereals off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 66
Table 61:   Taiwan Breakfast cereals expenditure per head, 1999-2004 (NT$, nominal Prices) 67
Table 62:   Taiwan Breakfast cereals forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 67
Table 63:   Taiwan Breakfast cereals expenditure per head, 1999-2004 (US$) 68
Table 64:   Taiwan Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 68
Table 65:   Taiwan Breakfast cereals consumption per head, 1999-2004 (kg) 69
Table 66:   Taiwan Breakfast cereals forecast consumption per head, 2004-2009 (kg) 69
Table 67:   Taiwan Breakfast cereals value, by age group, 2004 70
Table 68:   Taiwan Breakfast cereals value, by income group, 2004 70
Table 69:   Taiwan Breakfast cereals value, by gender, 2004 70
Table 70:   Taiwan Breakfast cereals value, by marital status, 2004 71
Table 71:   Taiwan Breakfast cereals value, by size of household, 2004 71
Table 72:   Taiwan Breakfast cereals value, by urban/rural residence, 2004 71
Table 73:   Taiwan Cakes & pastries value, 1999-2004 (NT$ m, nominal Prices) 72
Table 74:   Taiwan Cakes & pastries value forecast, 2004-2009 (NT$ m, nominal Prices) 72
Table 75:   Taiwan Cakes & pastries value, 1999-2004 (NT$ m, 2004 Prices) 74
Table 76:   Taiwan Cakes & pastries value forecast, 2004-2009 (NT$ m, 2004 Prices) 74
Table 77:   Taiwan Cakes & pastries value, 1999-2004 (US$ m nominal prices) 75
Table 78:   Taiwan Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 75
Table 79:   Taiwan Cakes & pastries volume, 1999-2004 (kg m) 77
Table 80:   Taiwan Cakes & pastries volume forecast, 2004-2009 (kg m) 77
Table 81:   Taiwan Cakes & pastries company share, by value, 2003-2004 (%) 80
Table 82:   Taiwan Cakes & pastries value, by company, 2003-2004 (NT$ m) 80
Table 83:   Taiwan Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 81
Table 84:   Taiwan Cakes & pastries off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 81
Table 85:   Taiwan Cakes & pastries expenditure per head, 1999-2004 (NT$, nominal Prices) 82
Table 86:   Taiwan Cakes & pastries forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 82
Table 87:   Taiwan Cakes & pastries expenditure per head, 1999-2004 (US$) 83
Table 88:   Taiwan Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 83
Table 89:   Taiwan Cakes & pastries consumption per head, 1999-2004 (kg) 84
Table 90:   Taiwan Cakes & pastries forecast consumption per head, 2004-2009 (kg) 84
Table 91:   Taiwan Cakes & pastries value, by age group, 2004 85
Table 92:   Taiwan Cakes & pastries value, by income group, 2004 85
Table 93:   Taiwan Cakes & pastries value, by gender, 2004 85
Table 94:   Taiwan Cakes & pastries value, by marital status, 2004 86
Table 95:   Taiwan Cakes & pastries value, by size of household, 2004 86
Table 96:   Taiwan Cakes & pastries value, by urban/rural residence, 2004 86
Table 97:   Taiwan Cookies (sweet biscuits) value, 1999-2004 (NT$ m, nominal Prices) 87
Table 98:   Taiwan Cookies (sweet biscuits) value forecast, 2004-2009 (NT$ m, nominal Prices) 88
Table 99:   Taiwan Cookies (sweet biscuits) value, 1999-2004 (NT$ m, 2004 Prices) 90
Table 100: Taiwan Cookies (sweet biscuits) value forecast, 2004-2009 (NT$ m, 2004 Prices) 91
Table 101: Taiwan Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 92
Table 102: Taiwan Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 93
Table 103: Taiwan Cookies (sweet biscuits) volume, 1999-2004 (kg m) 95
Table 104: Taiwan Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 96
Table 105: Taiwan Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 99
Table 106: Taiwan Cookies (sweet biscuits) value, by company, 2003-2004 (NT$ m) 99
Table 107: Taiwan Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 100
Table 108: Taiwan Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 100
Table 109: Taiwan Cookies (sweet biscuits) expenditure per head, 1999-2004 (NT$, nominal Prices) 101
Table 110: Taiwan Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 102
Table 111: Taiwan Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 103
Table 112: Taiwan Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 104
Table 113: Taiwan Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 105
Table 114: Taiwan Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 106
Table 115: Taiwan Cookies (sweet biscuits) value, by age group, 2004 107
Table 116: Taiwan Cookies (sweet biscuits) value, by income group, 2004 107
Table 117: Taiwan Cookies (sweet biscuits) value, by gender, 2004 107
Table 118: Taiwan Cookies (sweet biscuits) value, by marital status, 2004 108
Table 119: Taiwan Cookies (sweet biscuits) value, by size of household, 2004 108
Table 120: Taiwan Cookies (sweet biscuits) value, by urban/rural residence, 2004 108
Table 121: Taiwan Crackers (savory biscuits) value, 1999-2004 (NT$ m, nominal Prices) 109
Table 122: Taiwan Crackers (savory biscuits) value forecast, 2004-2009 (NT$ m, nominal Prices) 109
Table 123: Taiwan Crackers (savory biscuits) value, 1999-2004 (NT$ m, 2004 Prices) 111
Table 124: Taiwan Crackers (savory biscuits) value forecast, 2004-2009 (NT$ m, 2004 Prices 111
Table 125: Taiwan Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 112
Table 126: Taiwan Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 112
Table 127: Taiwan Crackers (savory biscuits) volume, 1999-2004 (kg m) 114
Table 128: Taiwan Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 114
Table 129: Taiwan Crackers (savory biscuits) company share, by value, 2003-2004 (%) 117
Table 130: Taiwan Crackers (savory biscuits) value, by company, 2003-2004 (NT$ m) 117
Table 131: Taiwan Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 118
Table 132: Taiwan Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 118
Table 133: Taiwan Crackers (savory biscuits) expenditure per head, 1999-2004 (NT$, nominal Prices) 119
Table 134: Taiwan Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 119
Table 135: Taiwan Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 120
Table 136: Taiwan Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 120
Table 137: Taiwan Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 121
Table 138: Taiwan Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 121
Table 139: Taiwan Crackers (savory biscuits) value, by age group, 2004 122
Table 140: Taiwan Crackers (savory biscuits) value, by income group, 2004 122
Table 141: Taiwan Crackers (savory biscuits) value, by gender, 2004 122
Table 142: Taiwan Crackers (savory biscuits) value, by marital status, 2004 123
Table 143: Taiwan Crackers (savory biscuits) value, by size of household, 2004 123
Table 144: Taiwan Crackers (savory biscuits) value, by urban/rural residence, 2004 123
Table 145: Taiwan Morning goods value, 1999-2004 (NT$ m, nominal prices) 124
Table 146: Taiwan Morning goods value forecast, 2004-2009 (NT$ m, nominal prices) 124
Table 147: Taiwan Morning goods value, 1999-2004 (NT$ m, 2004 Prices) 126
Table 148: Taiwan Morning goods value forecast, 2004-2009 (NT$ m, 2004 Prices) 126
Table 149: Taiwan Morning goods value, 1999-2004 (US$ m nominal prices) 127
Table 150: Taiwan Morning goods value forecast, 2004-2009 (US$ m nominal prices) 127
Table 151: Taiwan Morning goods volume, 1999-2004 (kg m) 129
Table 152: Taiwan Morning goods volume forecast, 2004-2009 (kg m) 129
Table 153: Taiwan Morning goods company share, by value, 2003-2004 (%) 132
Table 154: Taiwan Morning goods value, by company, 2003-2004 (NT$ m) 132
Table 155: Taiwan Morning goods off-trade distribution channels, by value, 2003-2004 (%) 133
Table 156: Taiwan Morning goods off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 133
Table 157: Taiwan Morning goods expenditure per head, 1999-2004 (NT$, nominal prices 134
Table 158: Taiwan Morning goods forecast expenditure per head, 2004-2009 (NT$, nominal prices) 134
Table 159: Taiwan Morning goods expenditure per head, 1999-2004 (US$) 135
Table 160: Taiwan Morning goods forecast expenditure per head, 2004-2009 (US$) 135
Table 161: Taiwan Morning goods consumption per head, 1999-2004 (kg) 136
Table 162: Taiwan Morning goods forecast consumption per head, 2004-2009 (kg) 136
Table 163: Taiwan Morning goods value, by age group, 2004 137
Table 164: Taiwan Morning goods value, by income group, 2004 137
Table 165: Taiwan Morning goods value, by gender, 2004 137
Table 166: Taiwan Morning goods value, by marital status, 2004 138
Table 167: Taiwan Morning goods value, by size of household, 2004 138
Table 168: Taiwan Morning goods value, by urban/rural residence, 2004 138
Table 169: Taiwan Key Facts 140
Table 170: Taiwan population, by age group, 1999-2004 (millions) 144
Table 171: Taiwan population forecast, by age group, 2004-2009(millions) 145
Table 172: Taiwan population, by gender, 1999-2004 (millions) 146
Table 173: Taiwan population forecast, by gender, 2004-2009(millions) 146
Table 174: Taiwan real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 147
Table 175: Taiwan real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 147
Table 176: Taiwan nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 148
Table 177: Taiwan nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices 148
Table 178: Taiwan consumer price index, 1999-2004 (2004=100) 149
Table 179: Taiwan consumer price index, 2004-2009(2004=100) 149
Table 180: Taiwan exchange rate, 1999-2004 149

List of Figures

Figure 1:   Taiwan Bakery & Cereals value & value forecast, 1999-2009 (NT$ m, nominal Prices) 25
Figure 2:   Taiwan Bakery & Cereals category growth comparison, by value, 1999-2009 28
Figure 3:   Taiwan Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 31
Figure 4:   Taiwan Bakery & Cereals category growth comparison, by volume, 1999-2009 32
Figure 5:   Taiwan Bread & rolls value & value forecast, 1999-2009 (NT$ m, nominal Prices) 42
Figure 6:   Taiwan Bread & rolls segment growth comparison, by value, 1999-2009 45
Figure 7:   Taiwan Bread & rolls volume & volume forecast, 1999-2009 (kg m) 47
Figure 8:   Taiwan Bread & rolls category growth comparison, by volume, 1999-2009 48
Figure 9:   Taiwan Breakfast cereals value & value forecast, 1999-2009 (NT$ m, nominal Prices) 57
Figure 10: Taiwan Breakfast cereals segment growth comparison, by value, 1999-2009 60
Figure 11: Taiwan Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 62
Figure 12: Taiwan Breakfast cereals category growth comparison, by volume, 1999-2009 63
Figure 13: Taiwan Cakes & pastries value & value forecast, 1999-2009 (NT$ m, nominal Prices) 73
Figure 14: Taiwan Cakes & pastries segment growth comparison, by value, 1999-2009 76
Figure 15: Taiwan Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 78
Figure 16: Taiwan Cakes & pastries category growth comparison, by volume, 1999-2009 79
Figure 17: Taiwan Cookies (sweet biscuits) value & value forecast, 1999-2009 (NT$ m, nominal Prices) 89
Figure 18: Taiwan Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 94
Figure 19: Taiwan Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 97
Figure 20: Taiwan Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 98
Figure 21: Taiwan Crackers (savory biscuits) value & value forecast, 1999-2009 (NT$ m, nominal Prices) 110
Figure 22: Taiwan Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 113
Figure 23: Taiwan Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 115
Figure 24: Taiwan Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 116
Figure 25: Taiwan Morning goods value & value forecast, 1999-2009 (NT$ m, nominal prices) 125
Figure 26: Taiwan Morning goods segment growth comparison, by value, 1999-2009 128
Figure 27: Taiwan Morning goods volume & volume forecast, 1999-2009 (kg m) 130
Figure 28: Taiwan Morning goods category growth comparison, by volume, 1999-2009 131
Figure 29: Map of Taiwan 141
Figure 30: Annual data review process 151