Report Highlights
In 2007, China's engineering machinery market continued to maintain fast growth. Sales revenues for the whole year are expected to top RMB210 billion, up by 29.6% year-on-year. Total realized profits will amount to RMB15 billion, up by 26.9%. This is due to changes in product structure and also to the fact that all major enterprises have shifted the focus of their competitions to application values from prices.
In 2007, China's engineering machinery market showed the following characteristics: Firstly, market size has increased for three consecutive years; Secondly, market was more concentrated and leading enterprises gained more apparent advantages. Thirdly, Jiangsu, Shandong and Hunan provinces continued to maintain the lead. Fourthly, big increases in exports injected vitality into the industry. A strong China's wind blew in the world engineering machinery market.
As for market segments, excavators and forklifts grow the fastest, with output expected to rise by 41% and 43% year-on-year in 2007 respectively. In addition, engineering cranes, leveling machines and loading machines also show a good growth momentum, with sales expected to top 20%. By comparison, road rollers and bulldozers grow slightly slower, up by 14% and 18% in 2007 respectively.
Through over 50 years of growth, China's engineering machinery industry has attained a certain scale and accumulated some advantages. But compared with foreign countries, certain problems still exist. These mainly include: homogenous product competitions have intensified, enterprises' profit level is rather low, brand effects are not apparent. Products lack core competitiveness, competitive advantages in the global market are still limited and industry standardizations work seriously lags behind.
There is a rather strong correlation between the demand for engineering machinery and its growth with GDP and capital investment. Industry prosperity is basically in a positive correlation with increased in fixed assets investment. In terms of its current status and future trend, China's engineering machinery industry will continue to grow fast in the next 10 to 15 years. Of course, the industry will has its ups and downs, adjustment and integration in the process. Various market segments will also be uneven. But, the overall trend will not change much.
In the face of competitions as well as market changes and challenges, the 2007-2008 Annual Report on China's Engineering Machinery Market released by our team will help enterprises, investors and industry persons to more accurately grasp the growth pattern of China's engineering machinery market:
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More in-depth and detailed market research data. Based on the statistics data released by the National Bureau of Statistics, the General Customs Administration, the Machinery Industry Federation, the Engineering Machinery Association and other branch societies and in relation to its in-depth research on the status of growth of market segments, our team offers a vivid description of industry changes from the various perspectives of production and sales, market size, product structure, regional distribution and imports and exports. .
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More comprehensive and in-depth analysis of brand competitions. In addition to summing up leading enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, our team also analyzes market competition models and pattern and projects the future competition posture in China's engineering machinery industry.
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More specific and effective trend analysis. Through comparing foreign countries with a developed engineering machinery industry and in combination with the actual political, economic, social and technological factors in China, our team outlines the market development trend, user demand directions and key areas of industry growth in the county. This is of certain reference value for enterprises to set their future development directions.
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More scientific and comprehensive forecast for future growth. Develop regression models, carry out expert validation for all key market segments and perform linkage analysis with related industry links to ensure the presentation valuable trend analysis and quantitative forecast results.
Report Framework
Table of Contents
Main Conclusions
Key Findings
Chapter I Overview of the Global Engineering Machinery Market in 2007
(I) Status of Growth
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Europe
3. Japan
Chapter II Overview of China's Engineering Machinery Market in 2007
(I) The Growth Environment
(II) Status of Growth
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. The loading machine market
2. The engineering crane market
3. The excavator market
4. The forklift market
5. The bulldozer market
6. The road roller market
7. The spreading machine market
8. The leveling market
Chapter III Forecast for China's Engineering Machinery Market, 2008-2010
(I) Influential Factors
(II) Forecast for Market Growth
1. Forecast for market size
2. Forecast for industry structure
3. Forecast for regional structure
4. Forecast for market segments
Chapter IV Trend of China's Engineering Machinery Market, 2008-2010
Chapter V Competitions in China's Engineering Machinery Market in 2007
(I) Competition Models
(II) Competition Pattern
(III) Leading Enterprises' Competition Strategies
1. Xuzhou Construction Machinery Group
2. Zoomlion Co., Ltd.
3. Sanyi Group Co., Ltd.
4. Liugong Co., Ltd
5. Longgong Co., Ltd.
Chapter VI User Demand for Engineering Machinery in China
Chapter VII Recommendations
Tables
Size and Growth of China's Engineering Machinery Market in 2007
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Figures
Structure of China's Engineering Machinery Market in 2007
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