Report Summary

In the past, the DA industry has provided both Yellow Pages and White Pages data to callers (usually via 411) through operator based-services.  With the advent of new technology and automation, a significant shift is taking place in how this data is being delivered to consumers.

The Directory Assistance market is under pressure from various competitors, including free DA, SMS, WAP-based search and mobile applications that continue to eat consumer-pay DA market share.

The report focuses on the global directory assistance market - its segments, value, growth rate, pricing model, etc.  It provides comprehensive analysis of the global yellow pages industry.  The US and the Europe Directory assistance market have been covered separately.  It also discusses pay-per-click advertising model and mobile local search market.  The report profiles some of the key industry players, including their recent significant developments.  In addition, the report also profiles other smaller location based players.

Report Outline

Chapter 1    Directory Assistance: An Introduction

1.1    Definition
1.2    Types of Directory Assistance
    1.2.1  Content Provider
    1.2.2  Pay-Per-Call
    1.2.3  Pay-Per-Click
    1.2.4  Category Search

Chapter 2    Global Directory Assistance Market: Geographical Coverage

2.1    Global Market
2.2    US Directory Assistance Market
2.3    Europe Directory Assistance Market

Chapter 3    Directory Assistance Providers

Chapter 4    DA Pricing Models

Chapter 5    Global Yellow Pages Industry

Chapter 6    Mobile Local Search Market

6.1    Pay-Per-Call Advertising Model

Chapter 7    Details of Consumer Adoption Survey

Chapter 8    Competitive Landscape

8.1    Profile of Key Players
    8.1.1  Jingle Networks
        8.1.1.1  Corporate Overview
        8.1.1.2  Significant Developments
    8.1.2  Call Genie Inc.
        8.1.2.1  Corporate Overview
        8.1.2.2  Significant Developments
8.2    Profile of Smaller Location-Based Players

Tables & Figures

Global Directory Assistance Market, 2004-2006
US DA Market Break-up by Segment, 2006 & 2010
Directory Assistance Providers
SME Advertising Spending Breakdown
Directory Publishers Market Share