Report Summary

This report reviewed the development of mobile value-added services, and described present situation and development estimate of WAP.  It gave analysis of WAP market influential factors, SP development and WAP users, followed with analysts suggestions.

Report Outline

Copyright Statement
Research Background
Research Methods
Concept Definition
Report Summary

Section 1    Summary Review of the Mobile Value-Added Services Development

1.1    Mobile Services Development Characteristics in the World
    1.1.1  Mobile voice service is still the mainstream, while mobile value-added services increase quickly
    1.1.2  With terminal plus network, mobile entertainment services boost up
    1.1.3  While more and more close to daily life, mobile services also penetrate industries
    1.1.4  Operators make full use of the existing resources to provide services
1.2    Mobile Services Development Characteristics in China
    1.2.1  Enriched Service Scope
    1.2.2  Increasingly Fierce Market Competition between Operators
    1.2.3  Polarization of SP Market
    1.2.4  Perfection of Industry Chain
    1.2.5  Fast Development of Industry Application
    1.2.6  Converged Network of 3G will bring new opportunities for value-added services

Section 2    Summary to WAP

2.1    Definition of WAP
2.2    Main Characteristics of WAP
2.3    Value Chain of WAP

Section 3    Present Situation & Development Estimate of WAP

3.1    Scope and Estimate of WAP market
3.2    Scope and Estimate of WAP users
3.3    Present situation of China Mobile WAP
    3.3.1  Market Scope
    3.3.2  Users Scope
    3.3.3  WAP Subdivided Products Market Shares
    3.3.4  Main Market Shares of SP
3.4    Present situation of China Unicom WAP
    3.4.1  Market Scope
    3.4.2  Users Scope
    3.4.3  WAP Subdivision Products Market Shares
    3.4.4  Main Market Shares of SP
3.5    Competition Analysis to WAP Subdivided Products
    3.5.1  Information Service Analysis
    3.5.2  Commercial Trade Service Analysis
    3.5.3  Entertainment Service Analysis
    3.5.4  Telecommunication Service Analysis
    3.5.5  Location-based Service Analysis

Section 4    Analysis to WAP Market Influential Factors

4.1    Stimulating Factors for WAP market
    4.1.1  Growing Numbers of Market Participators
    4.1.2  WAP is the hotspot in operators competition
    4.1.3  WAP has achieved a considerable scale, while its earning model is still improving
    4.1.4  Terminal prevalence ratio increases
    4.1.5  The development of WAP protocol is also one stimulating factor
4.2    Restrictive Factors for WAP market
    4.2.1  WAP service faces serious homogeneous trend
    4.2.2  Operation mode won't show advantages in short time
    4.2.3  Terminal to some extent restricts User access to WAP
    4.2.4  WAP portal model has some disadvantages
    4.2.5  Network transmission capability restricts WAP development
4.3    Analysis to Operators Advantages and Disadvantages in Developing WAP

Section 5    WAP SP Development

5.1    Analysis to China Mobile WAP SP
    5.1.1  Monthly Average Income Ranking of WAP SP
    5.1.2  WAP Portal Service Ranking
    5.1.3  Competitive Analysis to Major WAP SP
5.2    Analysis to China Unicom WAP SP
    5.2.1  Monthly Average Income Ranking of WAP SP
    5.2.2  WAP Portal Service Ranking
    5.2.3  Competitive Analysis to Major WAP SP

Section 6    WAP User Analysis

6.1    Public Recognition and Application of WAP
    6.1.1  Subdivided User Recognition and Application of WAP
    6.1.2  User (by age) Recognition and Application of WAP
    6.1.3  User (by gender) Recognition and Application of WAP
    6.1.4  User (by profession) Recognition and Application of WAP
6.2    Analysis on WAP Customer Defection and the Reasons
    6.2.1  Reasons for WAP Customer Defection (by segment)
    6.2.2  Reasons for WAP Customer Defection (by age)
    6.2.3  Reasons for WAP Customer Defection (by gender)
6.3    WAP Users Distribution
    6.3.1  WAP Users Distribution (by segment)
    6.3.2  WAP Users Distribution (by age)
    6.3.3  WAP Users Distribution (by gender)
    6.3.4  WAP Users Distribution (by profession)
6.4    WAP Potential Users Distribution
    6.4.1  WAP Potential Users Distribution (by segment)
    6.4.2  WAP Potential Users Distribution (by age)
    6.4.3  WAP Potential Users Distribution ( by gender)
6.5    Users Monthly Average Cost in WAP
    6.5.1  Users Monthly Average Cost in WAP (by segment)
    6.5.2  Users Monthly Average Cost in WAP (by age)
    6.5.3  Users Monthly Average Cost in WAP (by gender)
6.6    Comparison between User WAP Cost Expectation and the Actual
    6.6.1  Comparison between User WAP Cost Expectation and the Actual (by segment)
    6.6.2  Comparison between User WAP Cost Expectation and the Actual (by age)
    6.6.3  Comparison between User WAP Cost Expectation and the Actual (by gender)
6.7    Users Requirement to WAP
    6.7.1  Users Requirement to WAP (by segment)
    6.7.2  Users Requirement to WAP (by age)
    6.7.3  Users Requirement to WAP (by gender)
6.8    WAP Possible Usages to Users
6.9    Analysis to WAP Sales Channels
    6.9.1   Analysis to Possible Channels for Users to Access WAP
    6.9.2  Channel Convenience Analysis
    6.9.3  Users Satisfaction to Existing Channels
    6.9.4  User Requirements to WAP Channels

Section 7    Strategy & Suggestion

7.1    Suggestions to Operators
    7.1.1  Content Strategy
    7.1.2  Pricing Strategy
    7.1.3  Users Strategy
7.2    Suggestions to SP
    7.2.1  Product Strategy
    7.2.2  Marketing Strategy
    7.2.3  Users Strategy