Report Highlights
As one of the new technologies emerging in the 1990s, telematics enriches automobiles' functions, thereby deriving numerous imaginative services. The immense market potential draws wide attention from vendors and consumers.
As vendors make great efforts to promote it and service price falls, the telematics market attracts more and more consumers, and keeps expanding. Moreover, the fast rise of the European and Asian markets becomes a primary impetus to the global market.
Being in the startup period, China's telematics market is small but has huge potential. At present, industry users are the main driver for market growth. The number of personal users is small but is growing fast. Foreign vendors such as Toyota, GM and Volkswagen started to take action to seize opportunities in the personal user market. Significant changes will take place in the user structure over the next few years. Now, Toyota has introduced e-CRB system into Toyota stores and Lexus stores. By teaming up with Beijing Transportation Information Center, Nissan equips new Nissan Teana sedans with "Star Wings" navigation system. At the end of 2008, Audi released TMC in Beijing. Market competition started to intensify.
China's telematics market faces a host of problems, such as low product awareness, lack of unified product standard, high price, small market size, outdated information service system, and unsuitability of foreign product models. Meanwhile, the impact of the global economic crisis adds uncertainties to the development of China's telematics market over the next two years.
In the face of changes and challenges of competition and market, we release the 2008-2009 Annual Report on the Trend of China's Telematics Market, and provides decision basis for automakers, automotive electronics vendors, e-map providers, content providers and telecom operators in the following aspects:
* In-depth, full and accurate market research data: The report presents an accurate picture of the market from the angle of product structure and application structure, and analyzes various markets' characteristics. In light of the development trend and characteristics of industry environment, it examines drivers and barriers to China's telematics market over the next few years.
* All-round and in-depth analysis of brand market and trend: It reviews major vendors' performance in the marketplace in 2008, and looks into their development trend and strategies over the next few years.
* Scientific and complete forecasts: The report predicts the development trend of China's telematics market in the next few years, studies the market characteristics of different application fields, and forecasts market size.
