Report Highlights
In 2008, multinational mobile phone enterprises continued to increase their investment in China. Certain changes also occurred to their operational situation amidst intense competitions. Against this background, multinational mobile phone enterprises' various measures in China's mobile phone industry will receive great attention from those in the Chinese and global mobile phone business. In particular, China has now become a receiving place for industry transfer from developed economies in the world. China has thus received particular attention and research in the development of the mobile phone manufacturing industry and related industries.
In the face of competitions as well as market changes and challenges, the 2008-2009 Annual Report on Business Strategies & Investments Development of Multinational Mobile Phone Enterprises in China released by us will help home and foreign enterprises, investors and industry chain more accurately grasp the development trend of China's mobile phone market and more profoundly establish the trajectory of changes in application values:
* Accurate market description data, describe annual market changes from the perspectives of product structure, market size, competition pattern and brand structure, and see through the industry development trend.
* Outline multinational mobile phone enterprises' competition performance in China in 2008, sum up their competition strategies in China from such diverse dimensions as R&D strategies, R&D directions, R&D inputs, R&D layout, brand strategies, product strategies, channel strategies, pricing strategies, services strategies, employee management, employee incentives, employee training and development, and assess their secrets for market leadership.
* Conduct in-depth analysis of leading multinational mobile phone enterprises' major strategic measures such as their R&D positioning, services positioning, product positioning and human resources management strategies, and compare and evaluate their competition strategies from three major dimensions of R&D, marketing and human resources.
* In combination with the research conclusions about multinational mobile phone enterprises' competition strategies in China, provide strategic decision support to mobile phone enterprises home and abroad.
Table of Contents
Main Conclusions
Key Findings
I. Current Status and Trend of the Mobile Phone Industry
(I) Overview of the Global Mobile Phone Industry & Market in 2008
(II) Overview of China's Mobile Phone Industry in 2008
(III) Trend of China's Mobile Phone Industry
II. Status of Multinational Mobile Phone Enterprises' Investments and Operations in China
(I) Status of Investment
1. Scale of Investment
2. Characteristics of Investment
(II) Status of Operations
III. Analysis of Multinational Mobile Phone Enterprises' R&D Competition Strategies in China
(I) R&D Strategies
(II) R&D Directions
(III) R&D Inputs
1. Multinational Mobile Phone Enterprises’ R&D Investment in China
2. Multinational Mobile Phone Enterprises’ HR Input in R&D in China
(IV) R&D Layout
IV. Analysis of Multinational Mobile Phone Enterprises' Marketing Strategies in China
(I) Brand Strategies
(II) Product Strategies
(III) Channel Strategies
(IV) Price Strategies
(V) Services Strategies
V. Analysis of Multinational Mobile Phone Enterprises' Human Resources Strategies in China
(I) Employee Management Strategies
1. Management Strategies for Different Types of Personnel
2. Localized Management
3. Talent Introduction and Exit
(II) Employee Incentive Strategies
1. Salary and Welfare
2. Assessment and Incentives
(III) Employee Training and Development Strategies
VI. Comparative Analysis of Main Multinational Mobile Phone Enterprises' Strategies in China
VII. Recommendations
List of Tables
Structure of the Global Mobile Phone Market in 2008
Comparative Analysis of Leading Multinational Mobile Phone Enterprises Operation Strategies in China
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List of Figures
Work Division System of the Global Mobile Phone Industry
Course of Development of the Global Mobile Phone Industry
Size of China's Mobile Phone Market, 2003-2008
Forecast of Size of China's Mobile Phone Market, 2009-2011
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