Report Highlights
China's enterprise mobile business market experienced rapid development during the period of 2005 and 2008, the annual growth rate of sales revenue maintained over 20%. Enterprise mobile business strengthened propaganda and popularization, and its application level has deepened. In 2008, although financial crisis swept the world, this crisis brought vitality for China's enterprise mobile business. Many China's enterprises (especially SMEs) paid attention to mobile business and expected to use mobile Internet to create an interactive platform of enterprises, merchandise display and intercommunication, and reduce their marketing cost. Meanwhile, China's enterprise mobile marketing's gradual expansion, name and address information services' establishment, SMEs' mobile e-commerce projects' start-up laid good foundation for the growth of sales revenue of China's enterprises' e-commerce market. In 2008, China's mobile e-commerce market kept good growth momentum, and injected new vitality for China's enterprises' informatization construction.
From the study of the whole industry, enterprise mobile commerce injected vitality for enterprises' development; meanwhile, it provides timely and efficient information platform, which could be used to communicate with clients. The industry chain of the enterprise mobile business industry gathers mobile operators, Internet service providers, software vendors and value-added service providers. Therefore, in the face of good development opportunities and intense market competition, based on the long-term follow-up study to China's enterprise mobile business market, we release 2008-2009 Annual Report on China's Enterprise Mobile Business Market, which summarizes China's enterprise mobile business market's development situation in 2008, analyzes the size of domestic and foreign markets in this industry, the structure of China's market and its development trend, and carries through systematic analysis on its competition pattern and major manufacturers' competitiveness. On this basis, this report has in-depth analysis on the requirements situation of China's enterprise mobile business users, and puts forward many recommendations.
* Deep and accurate market research data: From the past three years' enterprise mobile business market size and growth trend, the report analyzes China's enterprise mobile business market size, industry characteristics and market structure in 2008, and identifies development direction.
* All-round and profound vendors' competitiveness analysis: The report sums up vendors' presentations in China's enterprise mobile business market in 2008, which include the structure of segment markets, competition strategy and SWOT analysis.
* Scientific and complete forecasts: The report analyzes the whole market and market segments, to present valuable trend analysis and quantitative forecast result.
* Objective and feasible suggestions: This report helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value.
Table of Contents
Main Conclusions
Key Findings
I. Overview of Global Enterprise Mobile Business Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
II. Overview of China's Enterprise Mobile Business Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure Analysis
1. Application Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
(IV) Brand Shares Analysis of Enterprise Mobile Business Market in 2008
1. Brand Shares of Mobile Platform Software
2. Brand Shares of Mobile Application Software
III. Forecast on the Development of China's Enterprise Mobile Business Market, 2009-2011
(I) Forecast on the Size of China's Enterprise Mobile Business Market, 2009-2011
(II) Forecast on the Strucrture of China's Enterprise Mobile Business Market, 2009-2011
1. Application Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
IV. Analysis on the Development Trend of China's Enterprise Mobile Business Market, 2009-2011
(I) Product and Technology
(II) Applications
(III) Channels
(IV) Service
V. Study of Market Segments
(I) Analysis on Industry Chain of Enterprise Mobile Business
(II) Mobile Platform Software
(III) Mobile Application Software
VI. Analysis on Competition Situation in China's Enterprise Mobile Business Market in 2008
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Sybase
2. UFIDA
3. EMAY Softcom
VII. User Requirements Study
VIII. Recommendations
List of Tables
Size of Global Mobile Business Market, 2006-2008
Sales Revenue & Growth Rate of China's Enterprise Mobile Business Market, 2006-2008
Industry Structure of China's Enterprise Mobile Business Market in 2008
Sales Revenue & Growth Rate of China's Enterprise Mobile Business Market, 2006-2008 (By Application Type)
Sales Revenue & Growth Rate of China's Enterprise Mobile Business Market, 2006-2008 (By Regional Market)
Sales Revenue & Growth Rate of the Vertical Segments of China's Enterprise Mobile Business Market, 2006-2008
Sales Revenue & Growth Rate of the Industry Segments of China's Enterprise Mobile Business Market, 2006-2008
Brand Structure of China's Enterprise Mobile Business Platform Software Market in 2008
Forecast on Sales Revenue of China's Enterprise Mobile Business Market, 2009-2011
Forecast on Growth Rate of China's Enterprise Mobile Business Market, 2009-2011
Forecast on Sales Revenue of Regional Segments of China's Enterprise Mobile Business Market, 2009-2011
Forecast on the Growth Rate of Sales Revenue of Regional Segments of China's Enterprise Mobile Business Market, 2009-2011
Forecast on Sales Revenue of Vertical Segments of China's Enterprise Mobile Business Market, 2009-2011
Forecast on the Growth Rate of Sales Revenue of Vertical Segments of China's Enterprise Mobile Business Market, 2009-2011
Forecast on Sales Revenue of Parallel Segments of China's Enterprise Mobile Business Market, 2009-2011
Forecast on the Growth Rate of Sales Revenue of Parallel Segments of China's Enterprise Mobile Business Market, 2009-2011
CPM Analysis on Mobile Business Application Software
...
List of Figures
General Mobile Business Application Mode
Mobile Business Application Hierarchical Model
Mobile Business Industry Value Chain
China's Mobile Business Industry Relationship Network
Competition Pattern of Mobile Business Application Software Market in 2008
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