Report Highlights
In 2008, affected by global financial crisis and consumers' postponing their replacement cycle, the growth rate of mobile phone industry slows down, the sales volume also decreases; but the market doesn't lack highlights. With 3G network's development, 3G mobile phone market has rapid development.
With regard to competition structure, the competition in the market is heating up in 2008, the average price of mobile phone continues to decline, which further depresses low cost countries' and regional mobile phone manufacturing's profits. With regard to industry chain, mobile phone manufacturers adopted upstream chip varieties have gradually transferred from customized chips to common chips. OS and application software strengthen their influence to mobile phones' competitiveness; based on this advantage, new suppliers occupy part of top five traditional mobile phone suppliers' market shares, such as Nokia. With regard to technical development, the functions and service content integration will be further improved, such as Internet accessing by handset, dispatching e-mail, GPS navigation and mobile phone map. With regard to consumption, consumers' attention has transferred from mobile phones' appearance to mobile phone contents; the market demands' transformation provides adjustment opportunities for mobile phone industry.
In the face of changes and challenges of competition and the market, we release 2008-2009 Annual Report on the Development of Global Mobile Phone Industry, which helps vendors, investors and industry insiders grasp more accurately laws governing the industry's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research in major countries, manufacturers and key products, it depicts mobile phone industrial development from the angles of industry size, product structure, industry transfer, market competition and technical present situation.
* Refine major enterprises' competition and performances in 2008, sums up enterprises' failure and success from the angles of operation performance and development strategy, and comments market leading elements.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Mobile Phone Industry in 2008
(I) Industry Size
(II) Competition Situation
1. GSM
2. WCDMA
3. CDMA2000
4. TD-SCDMA
(III) Main Characteristics
II. Overview of the Mobile Phone Industry in Major Countries & Regions in 2008
(I) USA
1. Industry Size
2. Product Structure
3. Technology Capability
4. Development Characteristics
(II) Europe
1. Industry Size
2. Product Structure
3. Technology Capability
4. Development Characteristics
(III) Japan
1. Industry Size
2. Product Structure
3. Technology Capability
4. Development Characteristics
(IV) South Korea
1. Industry Size
2. Product Structure
3. Technology Capability
4. Development Characteristics
(V) China
1. Industry Size
2. Product Structure
3. Technology Capability
4. Development Characteristics
III. Industry Chain of the Global Mobile Phone Industry
(I) Present Situation of the Industry Chain
1. Mobile Phone R&D
2. Mobile Phone Assembly
3. Mobile Phone Sales
(II) Distribution of the Industry Chain
(III) Characteristics of the Industry Chain
IV. Profile of Leading Global Mobile Phone Manufacturers in 2008
(I) Nokia
1. Performance
2. Development Strategy
(II) Samsung
1. Performance
2. Development Strategy
(III) Motorola
1. Performance
2. Development Strategy
(IV) Sony-Ericsson
1. Performance
2. Development Strategy
(V) LG Electronics
1. Performance
2. Development Strategy
(VI) K-Touch
1. Performance
2. Development Strategy
(VII) Apple
1. Performance
2. Development Strategy
V. Factors Affecting the Development of the World Mobile Phone Industry, 2009-2011
(I) Favorable Factors
(II) Unfavorable Factors
VI. Analysis on Development Trend of the Global Mobile Phone Industry, 2009-2011
(I) Industry Development Trend
(II) Market Development Trend
(III) Forecast on Technical Development Trend
VII. Forecast on the Development of Global Mobile Phone Industry, 2009-2011
VIII. Recommendations to Global Mobile Phone Industry, 2009-2011
List of Tables
Number & Growth Rate of Global Mobile Users, 2003-2008
Distribution & Growth of Global Mobile Phone Users, 2003-2008
Sales Volume & Growth Rate of Global Mobile Phone Market, Q1-Q4, 2008
Shipment Statistics of Global Mobile Phone Manufacturers in 2008
Number & Growth Rate of Global GSM Mobile Phone Users, 2004-2008
Number & Growth Rate of Global 3G Mobile Phone Users, 2003-2008
Sales Volume and Users Size of American Mobile Phone Market in 2008
Top Ten Mobile Phone Manufacturers' Sales in China's Market in 2008
...
List of Figures
Shipment ad Growth Rate of Global Mobile Phones, 2003-2008
Shipment Percentage of Global Mobile Phone Manufacturers in 2008
Distribution of Various Standards' Users in Global Mobile Phone Market in 2008
Number & Growth of Major Countries and Regions in Global Mobile Phone Industry in 2008
Distribution of Various Standards' Users in Global Mobile Phone Industry in 2008
Average Price and Change of Global Mobile Phone Market, 2002-2008
Size & Growth of China's TV Mobile Phone Sales Volume, 2005-2008
Forecast on China's TD-SCDMA Subscribers, 2009-2011
...
