Report Highlights
In 2008, the development of China’s mobile phone market slows down due to conserved market demand and poor technology innovation. Sales volume only reaches 160 million sets in China's mobile phone market, much lower than 185 million expected in early 2008. we forecast that negative growth will appear in China’s mobile phone market in 2009 due to global economic crisis.
However, TD-SCDMA trial and telecom reorganization will bring new opportunities to China’s mobile phone market. Operators will be a more important force in mobile phone market due to increasing deep operator customization mobile phone and increasing new low and middle end mobile communication users. Rising four and five tier market demand leads to novel channel modes such as appliance rustication, TV-shopping, and online shopping. Smart phone, GPS phone, and mobile TV become hot products after the popularization of music, color screen, and camera mobile phone. Generally speaking, there are still variables in China’s mobile phone market.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Mobile Phone Market (General Report), which helps vendors, investors and industry chain grasp more accurately the pulse of the market and in combing the development track of application value:
* Deep, full and accurate market research data: On the basis of our database for mobile phone retail and vendors' product models, the report depicts the industry's changes from the angle of product structure, price segments, regional structure, user structure, functions, and sales channels, to discern its development trend.
* All-round, in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific, complete forecast: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Mobile Phone Market in 2008
(I) Market Size & Growth
1. Number & Growth Rate of Mobile Subscribers, 2000-2008
2. Market Size & Growth, 2000-2008
3. Quarterly Market Size & Growth in 2008
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. India
II. Overview of China's Mobile Phone Market in 2008
(I) Market Size & Growth
1. Number & Growth Rate of Mobile Subscribers, 2000-2008
2. Market Size & Growth, 2000-2008
3. Quarterly Market Size & Growth in 2008
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Functions (Color-Screen Mobile Phone, Camera Phone, Smart phone, Music Phone, 3G, Mobile TV, etc.)
4. Provincial Structure
5. City Level Structure
6. Channel Structure
7. User Structure
(IV) Brand Structure
1. Overall Market Shares, 2006-2008
2. Price Segments in 2008
3. Regional Market Shares in 2008
4. Functional Market Shares in 2008
III. Forecast of China' Mobile Phone Market, 2009-2011
(I)Factors Affecting the Development of China's Mobile Phone Market
1. Impetuses
2. Obstacles
(II) Size Forecast
1. User Number & Growth Rate, 2009-2011
2. Market Size & Growth, 2009-2011
(III) Structure Forecast
1. Product Structure
2. Price Structure
3. Functional Structure
4. Regional Structure
5. City Level Structure
6. Channel Structure
7. User Structure
IV. Development Trend of China's Mobile Phone Market, 2009-2011
(I) Demand
(II) Market
(III) Product Technology
(IV) Price
(V) Channels
V. Competition Situation in China's Mobile Phone Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Nokia
2. Motorola
3. Samsung
4. Sony-Ericsson
5. K-Touch
6. Lenovo
VI. User Requirements Study
(I) Brand Preference
(II) Price Expectations
(III) Purchasing Channels
(IV) Sales Promotion
(V) Product Functions
VII. Recommendations
List of Tables
Size of China's Mobile Phone Market, 2000-2008
Size of China's Mobile Phone Market, Q1-Q4 2008
Distribution of Price Brackets in China's Mobile Phone Market in 2008
Brand Structure of China's GSM Mobile Phone Market in 2008
Brand Structure of China's CDMA Mobile Phone Market in 2008
Brand Structure of China's Color-Screen Mobile Phone Market in 2008
Brand Structure of China's Camera Phone Market in 2008
Brand Structure of China's Smart Phone Market in 2008
...
List of Figures
Number & Growth of Mobile Phone Users Worldwide, 2000-2008
Growth Number & Growth of Mobile Phone Users in Major Regions & Countries, 2000-2008
Size & Growth Rate of the Global Mobile Phone Market, 2000-2008
Growth of Sales Volume of Leading Global Mobile Phone Vendors in 2008
Growth of Sales Volume of Mobile Phones in China, Q1-Q4 2008
Growth of Sales Revenue of Mobile Phones in China, Q1-Q4 2008
...
