Report Highlights
In 2008, radio & television and operators still carry through fierce competition in mobile phone standards, chips, content source, network construction and mobile phone terminals. With the state policies' support, radio & television's CMMB standards, network building and terminal customization closely promote, changes were incubated in the competition situation in China's mobile phone TV industry.
Relatively speaking, currently, radio & television's CMMB mobile phone TV's operation mode, network investment and CMMB mobile phone TV industry chain's maturity have certain advantage, but with regard to operation support and subscribers' management, it needs to cooperate with mobile operators. With the approaching of the 3G age, as typical 3G application, mobile phone TV service is not only an important deployment by operators, but also a key opportunity for network transmission equipment vendors and mobile phone terminal vendors.
With regard to market, standard and convergence are becoming key words in the mobile phone TV industry. In the next few years, with the expedited penetration of the concept of mobile phone TV, operators, equipment vendors and content providers are pressing ahead with deployment in terminals, networks and content. China's mobile phone TV industry will enter the stage of rapid growth.
In the face of changes and challenges of competition and market, CCID Consulting releases 2008-2009 Annual Report on the Development of China's Mobile Phone TV Industry, which helps vendors, investors and industry insiders grasp more accurately laws governing the industry's development and in combing the development track of application value:
* All-round, in-depth market analysis: Backed by full and accurate data and complete information, the report expounds the present situation and characteristics of China's mobile phone TV industry, competition situation, and structure of the industry chain, to help enterprises and investors identify the industry's present situation and development trend.
* Scientific, complete forecast: By analyzing factors affecting the industry's growth, the report evaluates its future growth potential. Through mathematical model and expert analysis, the report predicts the industry's development trend, and presents recommendations for government regulators, terminal vendors and operators.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Mobile Phone TV Industry in 2008
(I) Present Situation
1. Industry Size & Growth
2. Industry Competition
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea
II. Overview of China's Mobile Phone TV Industry in 2008
(I) Present Situation
1. Industry Environment
2. Industry Size & Growth
3. Industry Innovation
(II) Basic Characteristics
(III) Major Provinces & Municipalities
1. Guangdong
2. Shanghai
3. Beijing
III. Forecast on the Development of China's Mobile Phone TV Industry, 2009-2011
(I) Affecting Factors
1. Favorable Factors
2. Unfavorable Factors
(II) Forecast on the Size of China's Mobile Phone TV Industry, 2009-2011
IV. Analysis on Development Trend of China's Mobile Phone TV Industry, 2009-2011
(I) Technological Evolution
1. Mobile Phone TV Standards
2. CMMB
(II) Business Innovation
1. Mobile Phone Streaming Media Business
2. Broadcast Mobile Phone Business
3. The Development of Mobile Phone TV Ads
(III) Industry Transfer
1. New Entrants
2. Substitutions
V. Analysis on Structure of the Industry Chain of China's Mobile Phone TV Industry
(I) Overview of the Industry Chain of China's Mobile Phone TV
1. Overview of the Industry Chain
2. Major Links' Characteristics
(II) Evolution Trend of the Industry Chain
VI. Analysis on Competition Situation in the Industry Chain of China's Mobile TV Industry Chain
(I) Technical Standards
1. Competition of Mobile Phone TV Standards
2. Competition of CMMB Technical Standards
3. Competition of TMMB Technical Standards
(II) Chip Manufacturers
1. Competition of CMMB Chips
2. Competition of CA Chips
(III) Terminal Manufacturers
1. Nokia
2. Samsung
3. K-Touch
4. Lenovo
(IV) Mobile Phone TV Operators
1. China Satellite Mobile Broadcasting Corporation
2. China Mobile
3. China Unicom
(V) Content Production and Integrators
1. SMG
2. Shanghai Oriental Pearl
(VI) Consumers
VII. Recommendations from CCID Consulting
(I) To the Government Monitoring Department
(II) To Terminal Vendors
(III) To Mobile Operators
(IV) To Broadcast & TV Operators
List of Tables
Development Course of China Mobile's Mobile Phone TV Service
Development Course of China Unicom's Mobile TV Phone Service
Competition of Global Mobile Phone TV Standards
Size & Growth of China's Mobile Phone TV Users, 2005-2008
Size & Growth of the Mobile Phone TV Operators' Users, 2005-2008
...
List of Figures
Size & Growth of Global Mobile Phone TV Users, 2005-2008
Size & Growth of Global Mobile Phone TV Service Worldwide, 2005-2008
Sales Volume & Growth of China's Mobile Phone TV Users, 2005-2008
Growth & Forecast on the Number of China's Mobile Phone TV Subscribers, 2009-2011
Growth & Forecast on China's Mobile Phone TV Service Market, 2009-2011
Forecast of the Size of China's Mobile Phone TV Terminal Market, 2009-2011
...
