Report Highlights
In 2008, China mobile phone marketing channels experienced changes without fanfare. To meet new market demand, mobile phone vendors revamped their channel models. Brand concentration of channel distributors gradually took place, thanks to the strong presence of retail terminals such as retailing malls. Operators' penetration in the custom mobile phone market and channel distributors' strategic changes add to the uncertainties in the development of mobile phone channels.
Agents, chain stores and customization remain the key words for mobile phone channels. Sales channels are diversifying...
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on Mobile Phone Marketing Channels & Customization Models in China. On the basis of previous years' research reports and tracking, the report presents all-sided analysis of the field, to help vendors, channel distributors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* All-round detailed analysis: From industry background, size of sales channels, competitive structure and changes in competition models, the report the present situation and characteristics of mobile phone marketing channels in China, to identify development direction.
* The report elaborates on the performance of vendors, channel distributors and operators in the dimension of channel model, channel layout, competitive structure and development strategies in 2008, and reviews the makings of success in the marketplace.
* Scientific, complete forecast: The report conducts regression modeling and expert verification on the basis of sales channel model and terminal competition situation, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of China's Mobile Phone Marketing Channels in 2008
(I) Market Size & Growth
1. Market Size & Growth in 2005-2008
2. Number & Growth Rate of Subscribers in 2005-2008
3. Market Characteristics
(II) Size & Competitive Structure of Mobile Phone Marketing Channels
1. Size & Growth Rate
2. Competitive structure
(III) Present Situation & Characteristics of Mobile Phone Marketing Channels in 2008
1. Agents
2. Direct Supply
3. Operator Customization
4. FD
II. Study of Mobile Phone Vendors' Channel Competitive Strategies in China in 2008
(I) Present Situation & Characteristics of Leading Mobile Phone Vendors
1. Nokia
2. Motorola
3. Samsung
4. Sony-Ericsson
5. Lenovo
(II) Comparison of Leading Mobile Vendors' Channel Competitive Strategies
III. Study of Operators' Customization Strategies in 2008
(I) China Mobile
(II) China Unicom
(III) China Telecom
IV. Study of the Competitive Strategies of Agents/Distributors in China's Mobile Phone Market in 2008
(I) Present Situation & Characteristics of Leading Mobile Phone Agents/Distributors
1. China Postel
2. China Telling
3. Aisidi
(II) Comparison of the Competitive Strategies of Leading Mobile Phone Agents/Distributors
V. Study of the Competitive Strategies of Chain Distributors in China's Mobile Phone Market in 2008
(I) Present Situation & Characteristics of Leading Chain Distributors
1. Dixintong
2. Zhongyu Telecom
3. Jiexun
(II) Comparison of the Competitive Strategies of Leading Professional Chain Distributors
VI. Study of the Competitive Strategies of Home Appliances Chain Distributors in China's Mobile Phone Market in 2008
(I) Present Situation & Characteristics of Leading Home Appliances Chain Distributors
1. Gome
2. Suning
(II) Comparison of the Competitive Strategies of Leading Home Appliances Chain Distributors
VII. Development Trend & Forecast of China's Mobile Phone Marketing Channels, 2009-2011
(I) Development Trend of Mobile Phone Marketing Channels
1. Development Trend of Vendors Channels
2. Development Trend of Channel Distributors
3. Development Trend of Operator Customization
(II) Forecast of the Size & Structure of China's Mobile Phone Marketing Channels, 2009-2011
1. Size & Structure of Marketing Channels
2. Forecast of the Size of Operator Customization
VIII. Recommendations
(I) Mobile Phone Vendors' Channel Strategies
(II) Channel Distributors' Strategies
(III) Operators' Custom Development Strategies
List of Tables
Size & Growth Rate of China's Mobile Phone Market, 2005-2008
Brand Structure of China's Mobile Phone Market in 2008
Competition Situation in China's Mobile Phone Marketing Channels in 2008
Comparison of Leading Mobile Phone Vendors' Channel Strategies in 2008
...
List of Figures
Number & Growth Rate of Retailers in China's Mobile Phone Market
Competitive Structure of Mobile Phone Marketing Channels in China, 2002-2008
Nokia's Marketing Channels in 2008
Motorola's Marketing Channels in 2008
Operator Customization & Growth, 2004-2008
...
