Report Highlights
As China's mobile phone market is getting more competitive, mobile phone channels are facing new challenges and opportunities. National policies such as ‘vigorously develop the rural economy' and 'appliance rustication' accelerate mobile phone popularization in 4-5 tier market. The mobile phone replacement frequency of consumers in towns and rural regions speeds up. Under such market conditions, mobile phone manufacturers and channels should seize these opportunities to enlarge market share.
we complete a large scale investigation on 4-5 tier mobile phone market in 2008 to understand users' behavior and consumption trend in 4-5 tier market under new market condition. Through detailed statistics, intensive questionnaire, as well as professional analysis, 2008-2009 Annual Report on China's 4-5 Tier Mobile Phone Market will show you characteristics and development trends of China's 4-5 tier mobile phone channels and relative suggestions to mobile phone manufacturers and channels.
* Detail statistics on users' behavior and purchasing features so as to describe users' demand on mobile phone products.
* China's 4-5 tier mobile phone market channel modes and structure, development characteristics, as well as affecting factors.
* Development trends of China's 4-5 mobile phone market so as to help mobile phone manufacturers to make correct decisions.
Table of Contents
Main Conclusions
Key Findings
I. China's Mobile Phone Market Level Analysis
(I) Market Level Standard
(II) Scale and Share of Each Level Market
(III) Characteristics of Each Level Market
II. Overview of China's 4-5 Tier Mobile Phone Market
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Channel Structure
4. Province Structure
(IV) Brand Structure Analysis
III. Channel Analysis of China's 4-5 Tier Mobile Phone Market
(I) Channel Mode
1. Agents
2. League Member
3. FD
4. Operator Customization
(II) Channel Mode Characteristics
(III) Agent Operating Mode
1. Market Distribution Mode
2. Country Level Exclusive Sales Mode
3. Machine Type Agent Mode
IV. Comparison of China's 4-5 Tier and 1-2 Tier Mobile Phone Market
(I) Market Scale Comparison
(II) Market Structure Comparison
(III) Brand Structure Comparison
(IV) Channel Mode Comparison
V. Forecast of China's 4-5 Tier Mobile Phone Market, 2009-2011
(I) Forecast of China's 4-5 Tier Mobile Phone Market Scale, 2009-2011
(II) Forecast of China's 4-5 Tier Mobile Phone Market Structure, 2009-2011
1. Product Structure
2. Price Structure
3. Province Structure
4. Channel Structure
VI. China's 4-5 Mobile Phone Market Affecting Factors
(I) Impetuses
(II) Obstacles
VII. Channel Strategy Analysis of Major Companies in China's 4-5 Tier Mobile Phone Market
(I) Nokia
1. Holistic Channel Strategy
2. 4-5 Tier Market Channel Strategy
(II) Motorola
1. Holistic Channel Strategy
2. 4-5 Tier Market Channel Strategy
(III) K-Touch
1. Holistic Channel Strategy
2. 4-5 Tier Market Channel Strategy
(IV) Changhong
1. Holistic Channel Strategy
2. 4-5 Tier Market Channel Strategy
(V) Gionee
1. Holistic Channel Strategy
2. 4-5 Tier Market Channel Strategy
(VI) Haier
1. Holistic Channel Strategy
2. 4-5 Tier Market Channel Strategy
VIII. Study of Retailers in China's 4-5 Tier Mobile Phone Market
(I) Present Situation and Characteristics of Retailers
1. Present Situation
2. Characteristics
(II) Retailer Operating Mode
1. Brand Selection Habit
2. Purchasing Behavior Habit
3. Sales Behavior Habit
(III) Retailer Development Trend
1. Brand and Product Selection
2. Purchasing Innovation and e-Business
3. Sales Innovation
IX. Study of Users' Behavior in China's 4-5 Tier Mobile Phone Market
(I) User Scale and Characteristics
1. User Scale
2. User Characteristics
(II) User's Consumption Behavior Analysis
1. Mobile Phone Using Habit
2. Mobile Phone Purchasing in Advance Habit
(III) TV-Shopping in 4-5 Tier Market
1. Permeability Rate and Market Scale
2. Consumption Behavior
3. Development Trend
(IV) Appliance rustication
1. Policies
2. Consumer's cognition
3. Development Trend
(V) Operator's Bundling Sale
X. Recommendations
(I) Product Strategy
(II) Price Strategy
(III) Channel Strategy
(IV) Promotion Strategy
(III) Service Strategy
List of Tables
Market Level Standard
City Structure of China's Mobile Phone Market in 2008
Comparison of Different Level of China's Mobile Phone Market
Sales Volume and Growth of China's 4-5 Tier Mobile Phone Market in 2006-2008
Brand Structure of China's 4-5 Tier Mobile Phone Market in 2008
...
List of Figures
Product Structure of China's 4-5 Tier Mobile Phone Market in 2008
Price Structure of China's 4-5 Tier Mobile Phone Market in 2008
Retailer Channel Structure of China's 4-5 Tier Mobile Phone Market in 2008
User Scale and Growth in China's 4-5 Tier Mobile Phone Market in 2006-2008
Acquaintance Society Impact on Consumption Habit
Consumers' Approach to Mobile Phone Market
Factors Considered in Purchasing
Evaluation on TV-Shopping
Brand Structure in Appliance Rustication
...
