Report Highlights
In 2008, China's smart phone market keeps growing, facing the challenges of currency inflation and economic crisis. Smart phone is precisely the manifestation of the trend in mobile terminals. New technologies and services promote the convergence of mobile communication network and Internet. Smart phone will be the best platform for the future mobile Internet services due to powerful hardware and software capacities. Telecom reorganization and coming 3G has made smart phone a most important method to win high and middle end users. On the other hand, smart phones have been hot products due to relative high profit rate in a more competitive mobile phone market.
In 2008, both operators and mobile phone manufacturers promote the development of smart phone market. China Mobile and China Telecom bring new opportunities for TD-SCDMA and CDMA smart phones. Nokia opening Symbian, Google releasing Android, and China Mobile focusing on OMS, mobile phone operating system has been the key platform to mobile Internet services.
In the face of changes and challenges in the marketplace, CCID Consulting releases 2008-2009 Annual Report on China's Smart Mobile Phone and OS Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep, full and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regional structure, vertical structure, parallel structure, and distribution channels, and clearly identifies the development trend.
* All-round, in-depth brand competition analysis: It sums up enterprises' performance in the dimension of market segments and competitive strategies, review the makings of success in the marketplace.
* Scientific, complete forecast: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Smart Phone Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Asia-Pacific
II. Overview of China's Smart Phone Market in 2008
(I) Market Size & Growth
1. Market Size & Growth, 2003-2008
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Network Structure
2. Operating System Structure
3. Price Structure
4. Regional Structure
5. Channel Structure
(IV) Brand Market Shares
1. Overall Market Shares in 2008
2. Sales of Price Segments in 2008
3. Regional Market Shares in 2008
III. Forecast of China's Smart Phone Market, 2009-2011
(I) Size Forecast
(II) Structure Forecast
1. Product Structure
2. Operating System Structure
3. Price Structure
4. Regional Structure
5. Channel Structure
IV. Development Trend of China's Smart Phone Market, 2009-2011
(I) Product Technology
(II) Operating System
(III) Price
(IV) Channels
(V) Brand
V. Study of Smart Mobile Phone Operating Systems
(I) Microsoft
1. Company Strategy
2. Affecting Factors
(II) Google
1. Company Strategy
2. Affecting Factors
(III) Symbian
1. Company Strategy
2. Affecting Factors
(IV) Limo
1. Company Strategy
2. Affecting Factors
VI. Competition Situation in China's Smart Phone Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Nokia
2. Motorola
3. Dopod
4. Samsung
5. Sony-Ericsson
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Purchasing Channels
VIII. Recommendations from CCID Consulting
(I) Product Strategy
(II) Innovation Strategy
(III) Channel Strategy
List of Tables
Brand Structure of America's Smart Phone market in 2008
Brand Structure of Asia and Pacific's Smart Phone market in 2008
Structure of Sales Volume in China's Smart Phone Market, 2003-2008 (by Operating Systems)
Structure of Sales Volume in China's Smart Phone Market, 2003-2008 (by Price Segments)
Structure of Quarterly Sales Volume in China's Smart Phone Market, 2003-2008 (by Price Segments)
Structure of Sales Volume in the Regional Segments of China's Smart phone Market, 2003-2008
Structure of Sales Volume in China's Smart Phone Market, 2003-2008 (by Channels)
Structure of Sales Volume in China's Smart Phone Market in 2008 (by Brands)
Top Ten Brands in China's Smart Phone Market in 2008
...
List of Figures
Sales Volume & Growth of Global Smart Phone Market, 2003-2008
Sales Revenue & Growth of Global Smart Phone Market, 2003-2008
Sales Volume & Growth of China's Smart Phone Market, 2003-2008
Sales Revenue & Growth of China's Smart Phone Market, 2003-2008
Average Price of China's Smart Phone Market, 2003-2008
Market Share of Smart Phone in China's Mobile Phone Market, 2003-2008
Sales Volume Structure of China's Smart Phone Market in 2008 (by Network)
Sales Revenue Structure of China's Smart Phone Market in 2008 (by Network)
Sales Volume Structure of China's Smart Phone Market in 2008 (by Operating System)
Sales Volume Structure of China's Smart Phone Market in 2008 (by Price)
Sales Volume Structure of China's Smart Phone Market, 2008 (by Regional)
Sales Volume Structure of China's Smart Phone Market in 2008 (by Channel)
...
