Report Highlights
In 2008, China's 3G mobile phone market was launched along with the start of massive test of TD-SCDMA networks in Mainland China. With operation's reorganization, 3G licenses' release has entered countdown. As 3G mobile phones emerge, three major operators' pattern creates great opportunity for 3G. Vendors are making preparation for the emerging market. In the face of the 3G age, product competition has started. Product technology competition between domestic and overseas brands expedites the advent of China's 3G mobile phone market.
With regard to market structure, technology and application become key words for 3G mobile phones. Actual product application improves the diversity of 3G mobile phones, with notable trend of product diversity.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's 3G Mobile Phone Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value.
* Deep, full and accurate market research data: On the basis of in-depth research of leading vendors' main products, the report depicts changes in the market from the angel of product structure, price segments, regional structure, and channels, and clearly identifies the development trend.
* All-round, in-depth brand competition analysis: It sums up enterprises' performance in the dimension of factors affecting the market and competitive strategies.
* Scientific, complete forecast: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global 3G Mobile Phone Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
II. Overview of China's 3G Mobile Phone Market in 2008
(I) Size and Growth
1. WCDMA Mobile Phone Market
2. CDMA2000 Mobile Phone Market
3. TD-SCDMA Mobile Phone Market
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Brand Structure
3. Price Brackets Structure
4. Regional Structure
5. Channel Structure
III. Analysis on the Competition of China's 3G Mobile Phone Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitutions
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Nokia
2. Samsung
3. ZTE Communications
4. Lenovo
5. Datang
IV. Factors Affecting the Market
(I) Impetuses
(II) Obstacles
V. Analysis on Development Trend of China's 3G Mobile Phone Market, 2009-2011
(I) Product and Technology
(II) Application Business
(III) Industry Chain
VI. Forecast on the Development of China's 3G Mobile Phone Market, 2009-2011
(I) Forecast on the Size of China's 3G Mobile Phone Market, 2009-2011
(II) Forecast on the Structure of China's 3G Mobile Phone Market, 2009-2011
1. Product Structure
2. Price Segment Structure
3. Regional Structure
4. Channel Structure
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Service Experiences
VIII. Recommendations
List of Tables
Size & Growth of the Global 3G Mobile Phone Market in 2008
Forecast of the Structure of China's 3G Mobile Phone Market, 2009-2011
Nokia's Market Competition Strategy
Nokia's Market Competition Strategy and SWOT Analysis
Samsung's Market Competition Strategy
Samsung's Market Competition Strategy and SWOT Analysis
ZTE Communications Market Competition Strategy
ZTE Communications Market Competition Strategy and SWOT Analysis
Lenovo's Market Competition Strategy
Lenovo's Market Competition Strategy and SWOT Analysis
...
List of Figures
Development Situation of Global 3G Users in 2008
Sales Situation of Global 3G Terminal Market, 2002-2008
Forecast on the Size of China's 3G Mobile Phone Market, 2009-2011
Forecast of the Number of 3G Mobile Phone Users in China, 2009-2011
...
