Report Highlights
In 2008, with China's operators' reorganization, China Telecom acquires China Unicom's CDMA network and services. Affected by vacuum CDMA market promotion and other operators' scramble for subscribers in the period of reorganization, its users have large scale loss in many months, CDMA mobile phone sales have been seriously affected. However, experts consider CDMA has bright future, the industry chain has rapid activation, and many manufacturers enter CDMA terminal field and China Telecom's first batch of centralized purchasing mobile phone.
With regard to brand structure, ZTE and Huawei has the most serious impact of telecom reorganization, their market shares decline rapidly in 2008H2. However, China's domestic vendors have achievements in China Telecom's centralized purchasing mobile phones, their acceptances of the bid account for over 70%. Affected by China Telecom's effort to CDMA service and CDMA's middle-and high-end positioning, CDMA has abundant terminals and functions; smart phone, TV mobile phone ad WiFi mobile phone emerge.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's CDMA Mobile Phone Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value.
* On the basis of our mobile phone retail and monitoring database, the report depicts changes in the market from the angel of product structure, price segments, regional structure, provincial and cities structure, user structure, function segments and sales channels, and clearly identifies the development trend.
* In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market and telecom operation market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of Global CDMA Mobile Phone Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Asia-Pacific
II. Overview of China's CDMA Mobile Phone Market in 2008
(I) Size and Growth
1. Number and Growth of Users, 2002-2008
2. Market Size and Growth, 2002-2008
3. Quarterly Market Size and Growth in 2008
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Price Brackets Structure
3. Function Segments Structure (color display, photographing, intelligence, music, TV mobile phones)
4. Provincial and Municipal Structure
(IV) Brand Structure Analysis
1. Overall Market Share in 2008
2. Price Brackets' Shares in 2008
3. Function Segments' Shares in 2008
(V) Analysis on Centralized Purchasing CDMA Mobile Phones
1. Analysis on Centralized Purchasing CDMA Mobile Phones Modes
2. Analysis on Centralized Purchasing Mobile Phones Vendors' Strategies
3. Analysis on Centralized Purchasing Mobile Phones' Sales Volumes
III. Factors Affecting the Market
(I) Impetuses
(II) Obstacles
IV. Forecast on the Development of China's CDMA Mobile Phone Market, 2009-2011
(I) Forecast on the Size of China's CDMA Mobile Phone Market, 2009-2011
1. Number and Growth of Users, 2009-2011
2. Market Size and Growth, 2009-2011
(II) Forecast on the Structure of China's CDMA Mobile Phone Market, 2009-2011
1. Product Structure
2. Price Brackets Structure
3. Function Segments Structure
V. Analysis on Development Trend of China's CDMA Mobile Phone Market, 2009-2011
(I) Demands
(II) Market
(III) Product and Technology
(IV) Price
(V) Channel
VI. Analysis on the Competition of China's CDMA Mobile Phone Market\
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitutions
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Samsung
2. Huawei
3. Motorola
4. LG
5. ZTE
VII. User Requirements Study
(I) Brand Preference
(II) Price Expectations
(III) Purchase Channels
(IV) Product Functions
VIII. Recommendations
List of Tables
Distribution and Growth of Global CDMA Mobile Phone Subscribers, 2002-2008
Size and Growth Rate of China's CDMA Mobile Phones, 2002-2008
Sales Volume and Growth Rate of CDMA Mobile Phone Market in 2008 (By Quarter)
Sales Revenue and Growth Rate of CDMA Mobile Phone Market in 2008 (By Quarter)
Sales Volume and Shares of CDMA Mobile Phone Market in 2008 (By Price Bracket)
Average Price and Change of CDMA Mobile Phone Market in 2008 (By Price Bracket)
Sales Situation of China's CDMA Smart Phone Market in 2008
...
List of Figures
Number and Growth of Global CDMA Mobile Phone Subscribers, 2002-2008
Distribution of Global CDMA Mobile Phone Subscribers in 2008
Number and Growth of China's CDMA Mobile Phone Subscribers, 2002-2008
Monthly New Subscribers in China's CDMA Market, Jan.-Dec. 2008
Sales Volume and Growth Rate of CDMA Mobile Phones, 2002-2008
Shares Change of CDMA Mobile Phones in 2008 (By Quarter)
Sales Volume Shares and Change of CDMA Mobile Phones in 2008 (By Price Bracket)
...
