Report Highlights
From the perspective of the development of national strategies, developing TD-SCDMA industry is very important. In 2008, China's TD-SCDMA market ushers in a large-scale community-based testing and test business; meanwhile, operation reorganization is orderly carrying through, which indicates that China will formally enter 3G era. As one of global 3G standards and China's own intellectual property rights, after experienced a series of queries, with governmental supports and the industry chain led by China Mobile, the industry is gradually mature, which includes operation, equipment, terminal, chip, testing and channels. China Mobile has started up two round TD terminal tenders with 300,000 sets, TD-SCDMA mobile phone market development opportunities should not be underestimated.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's TD-SCDMA Terminal Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value.
* Scientific, authoritative and objective TD-SCDMA terminal products' monitoring data: On the basis of in-depth research in leading vendors' main product lines, it depicts the changes in the market from the angle of product structure, price structure, network development and channels, and clearly identifies operations' business hall's characteristics and channel strategies.
* All-round and in-depth manufacturers' strategies analysis: It sums up enterprises' performance in the dimension of technology, product, cooperation strategy, and it also analyzes new telecom operation pattern and 3G's influence on terminal manufacturers' strategies.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes consumers' use and habits, releases TD-SCDMA mobile phone products and demands trends, and puts forward reasonable recommendations to terminal vendors.
Table of Contents
Main Conclusions
Key Findings
I. Overview of China's TD-SCDMA Terminal Market in 2008
(I) Market Size and Growth
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Brand Structure
3. Price Segment Structure
4. Regional Structure
5. Channel Structure
II. Analysis on Competition Situation in China's TD-SCDMA Terminal Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. ZTE
2. Samsung
3. Lenovo Mobile
4. Datang
5. Chongqing Chongyou Information Technology
III. Factors Affecting TD-SCDMA Terminal Market
(I) Impetuses
(II) Obstacles
IV. Analysis on Development Trend of China's TD-SCDMA Terminal Market, 2009-2011
(I) Product and Technology
(II) Price
(III) Channels
(IV) Service
V. Forecast on the Development of China's TD-SCDMA Terminal Market, 2009-2011
(I) Forecast on the Size of China's TD-SCDMA Terminal Market, 2009-2011
(II) Forecast on the Structure of China's TD-SCDMA Terminal Market, 2009-2011
1. Product Structure
2. Price Brackets Structure
3. Regional Structure
4. Channel Structure
VI. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Service Experiences
VII. Recommendations
List of Tables
Forecast on the Structure of China's TD-SCDMA Mobile Phone Market, 2009-2011
Forecast on the Structure of China's TD-SCDMA Data Card Market, 2009-2011
ZTE Communications' Market Competition Strategy
ZTE Communications' Market Competition Strategy and SWOT Analysis
Samsung's Market Competition Strategy
Samsung's Market Competition Strategy and SWOT Analysis
Lenovo's Market Competition Strategy
Lenovo's Market Competition Strategy and SWOT Analysis
...
List of Figures
Structure of China's TD-SCDMA Terminal Products in 2008
Structure of China's TD-SCDMA Terminal Brands in 2008
Regional Structure of China's TD-SCDMA Terminal in 2008
Channel Structure of China's TD-SCDMA Terminal in 2008
Forecast on the Size of China's TD-SCDMA Mobile Phone Market, 2009-2011
Forecast on the Number of China's TD-SCDMA Mobile Phone Users, 2009-2011
Forecast on the Size of China's TD-SCDMA Data Card Market, 2009-2011
Forecast on the Number of China's TD-SCDMA Data Card Users, 2009-2011
...
