Report Highlights
2008 marked the seventh year of 3G commercial use worldwide. Through seven years' development, currently there is a great variety of 3G application available, delivering brand-new mobile experiences to users.
With regard to industry regulation, the 3G market has been launched in a big way in developing countries and regions across the world, triggering the second upsurge of 3G license issuance. As for application services, communications services experience steady development, entertainment services see rapid growth, information services are widely applied, mobile trading service expands the business space, and mobile Web2.0 application is to be tested in the market.
Two leading Chinese mobile operators are working hard to expedite the development of 2G and 2.5G mobile value added services, to cultivate market for 3G services. As 3G is put into commercial use, in 2009 wireless entertainment services demanding on network bandwidth like mobile games and music download will experience accelerated development, and wireless entertainment service will become the biggest bright spot in the mobile value added services market...
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's 3G Services Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse:
*? The report elaborates on leading brands' performance in 2008, sums up 3G operators' successes and failures in the dimension of market segments, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
*? In-depth quantitative market forecast: By conducting regression modeling and expert verification in the overall market and market segments, the report obtains valuable trend analysis and quantitative result, and presents multidimensional analysis of the impetuses and obstacles for the market segments and user requirements.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global 3G Services Market in 2008
(I) Market Size & Growth
1. Number & Growth of 3G Users in 2008
2. 3G Services Size & Growth in 2008
3. 3. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. Europe
2. South Korea
3. Japan
4. Hong Kong
II. Overview of China's 3G Services Market in 2008
(I) Market Size & Growth
1. Present Situation of 3G Network in 2008
2. Number & Growth of 3G Users in 2008
3. 3G Services Size & Growth in 2008
(II) Basic Characteristics
(III) Service Structure
III. Forecast of China's 3G Services Market, 2009-2011
(I) Forecast on the Size of China's 3G Services Market, 2009-2011
1. Number & Growth of 3G Users, 2009-2011
2. Size & Growth of China's 3G Services Market, 2009-2011
(II) Forecast on the Structure of China's 3G Services Market, 2009-2011
1. Mobile TV
2. Streaming Media Music
3. Mobile Online Game
4. Location Service
IV. Analysis on the Development Trend of China's 3G Services Market, 2009-2011
(I) Demand
(II) Services
(III) Technologies
(IV) Terminal
V. Study of Market Segments
(I) 3G Voice Communications Services Market
(II) 3G Mobile Value Added Services Market
1. Mobile TV
2. Streaming Media Music
3. Mobile Online Game
4. Location Service
VI. Analysis on Competition Situation in China's 3G Services Market
(I) China Mobile
1. 3G Network Strategy
2. 3G Development Strategy
3. 3G Product Strategy
(II) China Unicom
1. 3G Network Strategy
2. 3G Development Strategy
3. 3G Product Strategy
(III) China Telecom
1. 3G Network Strategy
2. 3G Development Strategy
3. 3G Product Strategy
VII. Recommendations
List of Tables
Function Segments of 3G Services
Number of Global WCDMA/CDMA2000 Users, 2006-2008
Number of Global WCDMA/CDMA Commercial Network Deployment, 2006-2008
China Mobile's Round2 Bidding's TD 28 Cities and Coverage
3G and 2G Business Classification and Contrast Relations
...
List of Figures
Size and Growth of Global 3G Users, 2006-2008
Structure of Global 3G Users, 2006-2008
Size and Growth of Global 3G Equipment Market, 2006-2008
Size and Growth of Global Mobile Operators' Income in 2008
Structure of China Mobile's TD-SCDMA Round2 Bidding in 2008
Structure of China Telecom CDMA Equipment Bidding Market Shares in 2008 (By Carrier Frequency)
Size and Growth of China's 3G Users, 2006-2008
Forecast of the Size of China's 3G Users, 2009-2011
Forecast of the Size and Growth of China's 3G Services Income, 2009-2011
Size of Various 3G Network Services Income, 2009-2011
Size of 3G Service Segments, 2009-2011
Size and Growth of China's Mobile TV Services Incomes, 2009-2011
Size and Growth of China's Mobile Music Services Incomes, 2009-2011
...
