Report Highlights
In 2008, because of telecom reorganization, there are three full-services operators-China Mobile, China Telecom and China Unicom in China's telecom market. In the network construction, three operators have frequent action in equipment biddings: China Mobile's TD-SCDMA pilot network's second phrase project's base station equipment and core network equipment purchase has completed; China Unicom and China Telecom make final preparation for their own 3G network construction. With the new market structure, a huge mobile communication equipment market is greeting another rapid development era.
With regard to market pattern, China's domestic manufacturers occupy larger market shares, market competition environment is more sufficient. 3G equipment obviously drives the market's development. How to guarantee manufacturers' shares in 2G market? Technical evolution trend will bury a foreshadowing in market performances in the future...
In the face of changes and challenges in the market, we release 2008-2009 Annual Report on China's Mobile Communications Equipment Market (General Report), which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development:
* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main product models, it depicts the changes in the market from the angle of product structure, price brackets, regional markets, vertical markets, parallel markets and distribution channels, and clearly identifies development trend.
* All-round, in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the communications market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Mobile Communications Equipment Market in 2008
(I) Market Size & Growth
1. Market Size & Growth in 2008
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea
II. Overview of China's Mobile Communications Equipment Market in 2008
(I) Market Size & Growth
1. Market Size & Growth, 2006-2008
2. Price Trend
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Regional Structure
(IV) Brand Market Shares Analysis
1. Overall Market Shares, 2007-2008
2. Regional Market Shares in 2008
III. Forecast on the Development of China's Mobile Communications Equipment Market, 2009-2011
(I) Forecast on the Size of China's Mobile Communications Equipment Market, 2009-2011
(II) Forecast on the Structure of China's Mobile Communications Equipment Market, 2009-2011
1. Product Structure
2. Regional Structure
IV. Development Trend of China's Mobile Communications Equipment Market, 2009-2011
(I) Product and Technology
1. Technical Standards
2. Equipments
(II) Price
(III) Services
V. Factors Affecting China's Mobile Communications Equipment Market
(I) Impetuses
(II) Obstacles
VI. Analysis on Competition Situation in China's Mobile Communications Equipment Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Ericsson
2. Nokia-Siemens
3. Alcetel.Lucent
4. Huawei
5. ZTE
VII. User Requirements Study
(I) China Mobile
(II) China Telecom
(III) China Unicom
VIII. Recommendations
List of Tables
Revenue Structure of China's Telecom Services in 2008
Number of China's New GSM Users in 2008
Number of China's New CDMA Users in 2008
Number of China's New TD-SCDMA Users in 2008
Major Manufacturers' GSM Equipment Sales Revenue in China Mobile in 2008
Major Manufacturers' GSM Equipment Sales Revenue in China Unicom in 2008
Major Manufacturers' CDMA Equipment Sales Revenue in China Telecom in 2008
Major Manufacturers' CDMA Equipment Sales Revenue in China Mobile in 2008
CPM Assessment System on Mobile Communications Equipment Manufacturers
CPM Analysis on China's Mobile Communications Equipment Manufacturers' Competition Patter in 2008
Analysis on Huawei Competition Strategy in 2008
SWOT Analysis on Huawei Competition Strategy
Analysis on Ericsson Competition Strategy in 2008
SWOT Analysis on Ericsson Competition Strategy
Analysis on Nokia-Siemens Competition Strategy in 2008
SWOT Analysis on Nokia-Siemens Competition Strategy
Analysis on Alcatel Shanghai Bell Competition Strategy in 2008
SWOT Analysis on Alcatel Shanghai Bell Competition Strategy
Analysis on ZTE Competition Strategy in 2008
SWOT Analysis on ZTE Competition Strategy
...
List of Figures
Number of Global Mobile Phone Users, 2006-2008
Development Situation of Global Mobile Communications Equipment Market, 2006-2008
Number and Growth of China's Mobile Phone Users, 2006-2008
Size and Growth of China's Mobile Communications Equipment Market, 2006-2008
Price Change of China's Mobile Communications Equipment Market, 2006-2008
Number of China's GSM Users, 2006-2008
Growth of China's GSM Network Capability, 2006-2008
Size of China's GSM Mobile Communication Equipment Market, 2006-2008
Development of China's CDMA Subscribers, 2006-2008
Growth of China's CDMA Network Capability, 2006-2008
Size of China's CDMA Mobile Communication Equipment Market, 2006-2008
Development of China's TD-SCDMA Subscribers, 2006-2008
Growth of China's TD-SCDMA Network Capability, 2006-2008
Size of China's TD-SCDMA Mobile Communication Equipment Market, 2006-2008
Shares of China's Mobile Communication GSM Equipment Manufacturers in 2008
Shares of China's Mobile Communication CDMA Equipment Manufacturers in 2008
Shares of China's Mobile Communication TD-SCDMA Equipment Manufacturers in 2008
Forecast on the Size of China's Mobile Communication Equipment Market, 2009-2011
Forecast on the Structure of China's Mobile Communication Equipment Market, 2009-2011
Forecast on Price Change in China's Mobile Communication Equipment Market, 2009-2011
Competition Pattern of China's Mobile Communication Equipment Market in 2008
...
