Report Highlights
In 2008, after China's telecom operation industrial reorganization, three full-services operators invest great funds in 2G network development. Network quality becomes the key factor of improving operators' competitiveness; thus, network optimization has become three operators' working emphasis.
With regard to market structure, equipment manufacturers have experiences in service process, project management, implementation means, and network optimization tools. Third-party manufacturers have cost and local human advantages and master existing mature network optimization technologies and tools. Thus, third-party manufacturers gradually become main force of network optimization market.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Wireless Network Optimization Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value.
* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of product structure, price brackets, regional structure, city level, vertical and parallel, and circulation channels, and clearly identifies development trend.
* All-round and in-depth brand competition analysis: Competition Situation. In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of IT market to establish a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of China's Wireless Network Optimization Market in 2008
(I) Market Size & Growth
1. Number and Growth of Subscribers, 2006-2008
2. Market Size and Growth, 2006-2008
(II) Basic Characteristics
(III) Market Structure Analysis
1. Manufacturer Structure
2. Investment Structure
3. Regional Structure
(IV) Brand Market Shares Analysis
1. Overall Market Shares, 2007-2008
2. Regional Shares in 2008
II. Forecast on the Development of China's Wireless Network Optimization Market, 2009-2011
(I) Forecast on the Size of China's Wireless Network Optimization Market, 2009-2011
(II) Forecast on the Structure of China's Wireless Network Optimization Market, 2009-2011
1. Manufacturer Structure
2. Investment Structure
3. Regional Structure
III. Analysis on the Development Trend of China's Wireless Network Optimization Market, 2009-2011
(I) Product and Technology
(II) Optimized Content
IV. Major Factors Affecting the Market
(I) Impetuses
(II) Obstacles
V. Analysis on Competition Situation in China's Wireless Network Optimization Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Ericsson
2. Motorola
3. Rising Technology
4. Beijing Megavista Telecom
5. HUAXING CHUANGYE
VI. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Service Experience
VII. Recommendations
List of Tables
Brand Shares of Regional Segments in China's Wireless Network Optimization Market in 2008
CPM Analysis on Manufacturers' Competition in China's Wireless Network Optimization Market in 2008
SWOT Analysis on Ericsson's Competition Strategy
SWOT Analysis on Motorola's Competition Strategy
SWOT Analysis on Rising Technology's Competition Strategy
...
List of Figures
Number & Growth of China's Mobile Communications Subscribers, 2006-2008
Size and Growth of China's Wireless Network Optimization Market, 2006-2008
Brand Structure of China's Wireless Network Optimization Market in 2008
Investment Structure of China's Wireless Network Optimization Market in 2008
Regional Structure of China's Wireless Network Optimization Market in 2008
Forecast on the Size of China's Wireless Network Optimization Market, 2009-2011
...
