Report Summary
This report covers developments in Europe's mobile data market, providing key analyses on emerging technologies and the growing consumer use of services. The increasing demand for mobile broadband across the region is based on a solid foundation of fast networks built by mobile network operators during the last few years.
The Long-term evolution networks expected to be opened during 2010, and the potential release of digital dividend spectrum by 2012, will further develop the enormous potential for mobile data in Europe, and greatly encourage ongoing fixed-mobile substitution. Gaming, video and music portals are available from many operators, while the proliferation of flat-rate plans will encourage a greater number of 3G subscribers to use high-end data services in coming years.
Some key mobile data services such as mobile TV remain unconvincing propositions for many consumers, while operators and content providers struggle to develop profitable and popular business models for their service offerings. However, the release of spectrum and the availability of handsets receiving conventional digital terrestrial TV could be a watershed for mobile TV take-up during 2010.
As in Western Europe, mobile data is the born-again growth opportunity for Eastern Europe's mobile industry. Voice penetration across the region is at or near saturation levels and mobile operators are looking to extract concrete value from 3G network investments made in previous years. Hence operators are increasingly turning their focus to mobile data and, more specifically, mobile broadband tied to affordable rate plans and bundled offers, often in conjunction with financing to improve affordability for a notebook or netbook computer. The challenge for operators will be encouraging mobile data usage among first time users. A number of mobile content and application offerings have been launched, though widespread success of such initiatives is yet to be seen.
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.
Key highlights:
Austria
Austria is a pioneer in mobile TV in Europe. Based on the DVB-H standard, the infrastructure was built by Media Broadcast with the involvement of network operators, each of which have access to the DVB-H network for reselling in addition to their own 3G networks. 3 Austria alone had some 90,000 mobile TV subscribers in February 2009. Mobile broadband is also very popular, with subscriber numbers expected to reach 1.2 million by the end of 2009. The boom in mobile broadband will have considerable implications for fixed-line broadband in coming years as an increasing proportion of consumers switch to mobile-only plans.
Germany
The German mobile data market rests on Europe's largest mobile subscriber base. The number of 3G users is expected to grow 75% in 2009, reaching about 20 million, or about 18% of all mobile subscribers. Further technological developments will continue to stimulate take-up, but operators will need to address high data prices which have thus far served as a brake on 3G¡¯s potential. The volume of mobile data traffic is expected to double in 2009 and perhaps triple in 2010 as network coverage is expanded and transmission rates are increased to a base of 7.2Mb/s. T-Mobile reported a considerable increase in data traffic in 2008 following its launch of the Apple iPhone, while Google Android platform will also contribute to higher mobile data use in coming years as a greater number of handsets become available. T-Mobile is also likely to deploy one of Europe's first networks based on LTE. The country's failed mobile TV platform may be resuscitated in 2009 by mobile network operators combining to develop a business model based on terrestrial digital broadcasts.
United Kingdom
The UK has one of the largest mobile data markets in Europe, worth about ¡ê16 billion in 2008 or more than half of the total retail market for telecom services. With 3G coverage provided to some 98% of the population, mobile network operators have a large and receptive consumer pool to make use of the extensive services based on HSPA technology. Most operators offer affordable flat rate plans, such as the 15GB offer from 3 Business for ¡ê30 per month. Operators have also exploited the mobile UGC market, including the LookAtMe service from 3 and O2. T-Mobile's Web'n'Walk is also aimed at increasing data usage and revenue. Music downloads, mobile banking and other services will continue to prop up 3G usage and operator ARPU.
The following notes provide some background to our scenario forecasting methodology:
* This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
* The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
* All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.
Report Outline
1. EUROPEAN MOBILE DATA MARKET 1
1.1 Mobile data overview 1
1.2 Revenue forecasts 2
1.3 Average Revenue per User (ARPU) 3
1.4 Mobile broadband 4
1.4.1 Forecasting mobile broadband markets
1.4.2 Mobile broadband tariffs
1.5 4G standards 6
1.6 Short Message Service (SMS) 6
1.7 Multimedia Messaging Services (MMS) 6
1.8 General Packet Radio Service (GPRS) 7
1.9 Enhanced Data for GSM evolution (EDGE) 7
1.10 High-Speed Circuit Switched Data (HSCSD) 8
1.11 High-Speed Packet Access (HSPA) 9
1.11.1 HSPA+
1.11.2 HSPA on 2G spectrum
1.12 High-Speed Uplink Packet Access (HSUPA) 11
1.13 Long-term evolution (LTE) 12
1.13.1 New developments
1.13.1.1 Vendors
1.13.1.2 Operators
1.14 Mobile WiMAX 14
1.15 Push-to-Talk (PTT) 15
1.16 Mobile TV 15
1.16.1 Standards
1.16.1.1 DVB-H
1.16.1.2 DVB-S2
1.16.1.3 Terrestrial Digital Multimedia Broadcasting (T-DMB)
1.16.1.4 TDtv
1.16.1.5 MBMS
1.16.1.6 Advanced-Vestigial SideBand (A-VSB)
1.16.2 Evaluating the market
1.17 i-mode in Europe 19
1.18 BlackBerry 20
1.19 OpenHand 21
1.20 Mobile content and applications overview 21
1.20.1 Mobile commerce
1.20.2 Mobile banking
1.20.3 Mobile entertainment
1.20.3.1 Mobile video
1.20.4 Mobile advertising
1.20.5 Mobile gaming
1.20.6 Mobile music
1.20.7 Location-based services (LBS)
1.20.8 Near Field Communications (NFC)
2. ALBANIA 26
2.1 Mobile data services 26
2.1.1 Short Message Service (SMS)
2.1.2 Multimedia Messaging Service (MMS)
2.1.3 General Packet Radio Service (GPRS)
2.1.4 BlackBerry
2.1.5 Enhanced Data for GSM Evolution (EDGE)
2.1.6 Mobile TV
2.2 Mobile content and applications 27
3. AUSTRIA 28
3.1 Mobile data services 28
3.1.1 Short Message Service (SMS)
3.1.2 Multimedia Messaging Service (MMS)
3.1.3 General Packet Radio Service (GPRS)
3.1.4 Push-to-Talk (PTT)
3.1.5 Enhanced data for GSM Evolution (EDGE)
3.1.6 High-Speed Downlink Packet Access (HSDPA)
3.1.6.1 mobilkom austria
3.1.6.2 T-Mobile
3.1.6.3 3 Austria
3.1.6.4 Orange
3.1.7 High-Speed Circuit-Switched Data (HSCSD)
3.1.8 High-Speed Uplink Packet Access (HSUPA)
3.1.9 Mobile TV
3.1.10 BlackBerry
3.1.11 Mobile broadband
3.2 Mobile content and applications 33
3.2.1 M-commerce
3.2.2 Mobile Internet
4. BELARUS 35
4.1 Mobile data services 35
4.1.1 Short Message Service (SMS)
4.1.2 GPRS, WAP and MMS
4.1.3 Enhanced Data for GSM Evolution (EDGE)
4.1.4 Broadband wireless data service (1x EV-DO)
4.2 Mobile content and applications 35
5. BELGIUM 37
5.1 Mobile data services 37
5.1.1 Short Message Service (SMS)
5.1.2 SMS over fixed networks
5.1.3 Multimedia Messaging Service (MMS)
5.1.4 General Packet Radio Service (GPRS)
5.1.5 Enhanced Data for GSM Evolution (EDGE)
5.1.6 High-Speed Downlink Packet Access (HSDPA)
5.1.7 High-Speed Uplink Packet Access (HSUPA)
5.1.8 i-mode
5.1.9 BlackBerry
5.1.10 Mobile TV
5.1.11 Mobile broadband
5.2 Mobile applications 39
5.2.1 Location-based services (LBS)
6. BOSNIA-HERZEGOVINA 41
6.1 Mobile data services 41
6.1.1 Short Message Service (SMS)
6.1.2 Multimedia Messaging Service (MMS)
6.1.3 General Packet Radio Service (GPRS)
6.1.4 Enhanced Data for GSM Evolution (EDGE)
6.2 Mobile content and applications 41
7. BULGARIA 43
7.1 Mobile data services 43
7.1.1 Short Message Service (SMS)
7.1.2 Multimedia Messaging Service (MMS)
7.1.3 General Packet Radio Service (GPRS)
7.1.4 Enhanced Data for GSM Evolution (EDGE)
7.1.5 i-mode
7.1.6 BlackBerry
7.1.7 Mobile TV
7.2 Mobile content and applications 44
8. CROATIA 46
8.1 Mobile data services 46
8.1.1 Short Message Service (SMS)
8.1.2 Multimedia Messaging Service (MMS)
8.1.3 General Packet Radio Service (GPRS)
8.1.4 Enhanced Data for GSM Evolution (EDGE)
8.1.5 BlackBerry
8.1.6 Mobile broadband
8.2 Mobile content and applications 47
8.2.1 M-commerce
9. CYPRUS 48
9.1 Mobile data services 48
9.1.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
9.1.2 General Packet Radio Service (GPRS)
9.1.3 Push-to-Talk (PTT)
9.1.4 Mobile TV
9.1.5 Mobile broadband
9.2 Mobile content and applications 49
10. CZECH REPUBLIC 50
10.1 Mobile data services 50
10.1.1 Short Message Service (SMS)
10.1.2 General Packet Radio Service (GPRS)
10.1.3 Push-to-Talk (PTT)
10.1.4 Enhanced Data for GSM Evolution (EDGE)
10.1.5 Broadband wireless data service
10.1.5.1 TDD-UMTS
10.1.5.2 1x EV-DO
10.1.6 BlackBerry
10.1.7 High-Speed Downlink Packet Access (HSDPA)
10.1.8 Mobile TV
10.2 Mobile content and applications 52
10.2.1 WAP usage
10.2.2 Location-based services (LBS)
11. DENMARK 54
11.1 Mobile data services 54
11.1.1 Short Message Service (SMS)
11.1.2 Multimedia Messaging Service (MMS)
11.1.3 General Packet Radio Service (GPRS)
11.1.4 High-Speed Downlink Packet Access (HSDPA)
11.1.5 Unlicensed Mobile Access (UMA)
11.1.6 BlackBerry
11.1.7 Mobile TV
11.1.8 TETRA (TErrestrial Trunked RAdio)
11.1.9 Mobile broadband
12. ESTONIA 59
12.1 Mobile data services 59
12.1.1 Short Message Service (SMS)
12.1.2 Multimedia Messaging Service (MMS)
12.1.3 General Packet Radio Service (GPRS)
12.1.4 Enhanced Data rates for GSM Evolution (EDGE)
12.1.5 Mobile TV
12.1.6 Mobile broadband
12.2 Mobile content and applications 61
12.2.1 Location-based services (LBS)
12.2.2 M-commerce
12.2.3 Telemetry solutions
13. FINLAND 63
13.1 Mobile data services 63
13.1.1 Short Message Service (SMS)
13.1.1.1 Premium SMS (PSMS)
13.1.2 Multimedia Messaging Service (MMS)
13.1.3 General Packet Radio Service (GPRS)
13.1.4 High-Speed Downlink Packet Access (HSDPA)
13.1.5 High-Speed Uplink Packet Access (HSUPA)
13.1.6 Enhanced Data for GSM Evolution (EDGE)
13.1.7 Orthogonal Frequency Division Multiplex Access (OFDMA)
13.1.8 Unlicensed Mobile Access (UMA)
13.1.9 Mobile broadband
13.2 Mobile content and applications 66
13.2.1 Location-based services (LBS)
13.2.2 Mobile TV
14. FRANCE 68
14.1 Mobile data services 68
14.1.1 Short Message Service (SMS)
14.1.1.1 Premium SMS (PSMS)
14.1.2 Multimedia Messaging Service (MMS)
14.1.3 General Packet Radio Services (GPRS)
14.1.4 High-Speed Downlink Packet Access (HSDPA)
14.1.4.1 Orange
14.1.4.2 SFR
14.1.4.3 Bouygues Telecom
14.1.5 High-Speed Uplink Packet Access (HSUPA)
14.1.6 iPhone
14.1.7 BlackBerry
14.1.8 Enhanced Data for GSM Evolution (EDGE)
14.1.9 i-mode
14.1.10 Vodafone live!
14.1.11 Femtocells
14.1.12 Mobile TV
14.1.12.1 Trials
14.1.12.2 DVB-SH
14.1.12.3 Licensing
14.1.12.4 Orange
14.1.12.5 SFR
14.1.12.6 Canal+
14.1.13 Mobile broadband
14.2 Mobile content and applications 77
14.2.1 Location-based services (LBS)
14.2.2 PC convergence
14.2.3 Near Field Communication (NFC)
14.2.4 Mobile Satellite Services
15. GERMANY 79
15.1 Mobile data services 79
15.1.1 Short Message Service (SMS)
15.1.2 Multimedia Messaging Services (MMS)
15.1.2.1 MMS to fixed-line handsets
15.1.3 General Packet Radio Services (GPRS)
15.1.4 Enhanced Data for GSM Evolution (EDGE)
15.1.5 High-Speed Downlink Packet Access (HSDPA)
15.1.5.1 T-Mobile
15.1.5.2 Vodafone
15.1.5.3 debitel
15.1.5.4 O2
15.1.6 High-Speed Uplink Packet Access (HSUPA)
15.1.7 Long-term evolution (LTE)
15.1.8 Video over mobile
15.1.9 i-mode
15.1.10 iPhones
15.1.11 BlackBerry
15.1.12 Vodafone live!
15.1.13 Mobile TV
15.1.13.1 Regulator's framework conditions
15.1.13.2 Digital Multimedia Broadcasting (DMB)
15.1.13.3 DVB-H
15.1.13.3.1 Services launched and closed
15.1.13.4 DVB-SH
15.1.13.5 DVB-T
15.1.13.6 T-Mobile
15.1.13.7 Vodafone
15.1.14 TETRA (TErrestrial Trunked RAdio)
15.2 Mobile content and applications 87
15.2.1 Mobile Banking
16. GREECE 88
16.1 Mobile data services 88
16.1.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
16.1.2 Wireless Application Protocol (WAP)
16.1.3 General Packet Radio Service (GPRS)
16.1.4 Wideband Code Division Multiple Access (WCDMA)
16.1.5 Mobile TV
16.1.6 i-mode
16.1.7 BlackBerry
16.2 Mobile content and applications 89
17. HUNGARY 91
17.1 Mobile data services 91
17.1.1 Short Message Service (SMS)
17.1.2 Multimedia Messaging Service (MMS)
17.1.3 General Packet Radio Service (GPRS)
17.1.4 Push-to-talk (PTT)
17.1.5 Enhanced Data for GSM Evolution (EDGE)
17.1.6 BlackBerry
17.1.7 High-Speed Downlink Packet Access (HSDPA)
17.1.8 Mobile TV
17.2 Mobile content and applications 92
17.2.1 T-Mobile
17.2.2 Vodafone Hungary
17.2.3 Pannon GSM
17.2.4 M-commerce (micropayments)
18. ICELAND 95
18.1 Mobile data services 95
18.1.1 Short Messaging Service (SMS)
18.1.2 Multimedia Messaging Service (MMS)
18.1.3 General Packet Radio Service (GPRS)
18.1.4 BlackBerry
18.1.5 High-Speed Downlink Packet Access (HSDPA)
18.1.6 Mobile TV
19. IRELAND 97
19.1 Mobile data services 97
19.1.1 Short Message Service (SMS)
19.1.1.1 Premium SMS (PSMS)
19.1.2 Multimedia Messaging Service (MMS)
19.1.3 General Packet Radio Service (GPRS)
19.1.4 High-Speed Circuit-Switched Data (HSCSD)
19.1.5 Enhanced Data for GSM Evolution (EDGE)
19.1.6 High-Speed Downlink Packet Access (HSDPA)
19.1.6.1 Vodafone
19.1.6.2 O2
19.1.6.3 3 Ireland
19.1.7 i-mode
19.1.8 BlackBerry
19.1.9 Mobile broadband
19.2 Mobile applications 101
19.2.1 Mobile TV
20. ITALY 102
20.1 Mobile data services 102
20.1.1 Short Messaging Service (SMS)
20.1.2 Multimedia Messaging Services (MMS)
20.1.3 Mobile banking/ticketing
20.1.4 General Packet Radio Service (GPRS)
20.1.5 High-Speed Downlink Packet Access (HSDPA)
20.1.6 BlackBerry
20.1.7 i-mode
20.1.8 Femtocells
20.1.9 Vodafone live!
20.1.10 iPhone
20.1.11 Mobile TV
20.1.11.1 3 Italia
20.1.11.2 TIM
20.1.12 WiBro
20.1.13 Long-term evolution (LTE)
20.1.14 Mobile broadband
20.2 Mobile content and applications 106
20.2.1 Location-based services (LBS)
21. LATVIA 108
21.1 Mobile data services 108
21.1.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
21.1.2 General Packet Radio Service (GPRS)
21.1.3 Enhanced Data Rates for GSM Evolution (EDGE)
21.1.4 Broadband wireless data service (1x EV-DO)
21.1.5 Mobile TV
21.1.6 BlackBerry
21.1.7 Mobile broadband
21.2 Mobile content and applications 109
22. LITHUANIA 110
22.1 Mobile data services 110
22.1.1 Short Message Service (SMS)
22.1.2 Multimedia Messaging Service (MMS)
22.1.3 General Packet Radio Services (GPRS)
22.1.4 Enhanced Data for GSM Evolution (EDGE)
22.1.5 Mobile broadband
22.1.6 Mobile TV
22.1.7 BlackBerry
22.2 Mobile content and applications 112
23. LUXEMBOURG 113
23.1 Mobile data services 113
23.1.1 Short Message Service (SMS)
23.1.2 Multimedia Messaging Service (MMS)
23.1.3 BlackBerry
23.1.4 Mobile TV
24. MACEDONIA (FYROM) 114
24.1 Mobile data services 114
24.1.1 Enhanced Data for GSM Evolution (EDGE)
24.1.2 BlackBerry
24.1.3 Mobile Internet
24.2 Mobile content and applications 114
25. MALTA 116
25.1 Mobile data services 116
25.1.1 Short Message Service (SMS)
25.1.2 Multimedia Messaging Service (MMS)
25.1.3 General Packet Radio Service (GPRS)
25.1.4 Enhanced Data for GSM evolution (EDGE)
25.1.5 High-Speed Downlink Packet Access (HSDPA)
25.1.6 Mobile Internet
25.1.7 Mobile TV
26. MOLDOVA 118
26.1 Mobile data services 118
26.1.1 SMS/MMS
26.1.2 General Packet Radio Service (GPRS)
26.1.3 Enhanced Data for GSM Evolution (EDGE)
26.1.4 Broadband wireless data service (1x EV-DO)
26.1.5 i-mode
26.1.6 BlackBerry
26.1.7 Mobile TV
26.1.7.1 Mobile broadcasting (DVB-H)
26.2 Mobile content and applications 120
26.2.1 Overview
26.2.2 Operators increase focus on mobile content and applications
26.2.3 Business market services
26.2.4 M-commerce
27. MONTENEGRO 124
27.1 Mobile data services 124
27.1.1 Short Message Service (SMS)
27.1.2 Multimedia Messaging Service (MMS)
27.1.3 General Packet Radio Service (GPRS)
27.1.4 Enhanced Data for GSM Evolution (EDGE)
27.1.5 Mobile broadband
27.2 Mobile content and applications 125
28. NETHERLANDS 126
28.1 Mobile data services 126
28.1.1 SMS
28.1.1.1 Premium SMS (PSMS)
28.1.2 MMS
28.1.3 General Packet Radio Services (GPRS)
28.1.4 Push-to-Talk (PTT)
28.1.5 High-Speed Downlink Packet Access (HSDPA)
28.1.5.1 T-Mobile
28.1.5.2 KPN Mobile
28.1.6 BlackBerry
28.1.7 i-mode
28.2 Mobile content and applications 128
28.2.1 Location-based services (LBS)
28.2.2 Mobile TV
29. NORWAY 130
29.1 Mobile data services 130
29.1.1 Short Message Service (SMS)
29.1.2 Multimedia Messaging Service (MMS)
29.1.3 General Packet Radio Service (GPRS)
29.1.4 High-Speed Downlink Packet Access (HSDPA)
29.1.5 Enhanced data for GSM evolution (EDGE)
29.1.6 Mobile TV
29.1.7 TETRA (TErrestrial Trunked RAdio)
29.1.8 Mobile broadband
29.2 Mobile content and applications 133
29.2.1 Location-based services (LBS)
29.2.2 M-commerce
30. POLAND 134
30.1 Mobile data services 134
30.1.1 General Packet Radio Service (GPRS)
30.1.2 Enhanced Data for GSM Evolution (EDGE)
30.1.3 BlackBerry
30.1.4 Mobile TV
30.2 Mobile content and applications 134
31. PORTUGAL 136
31.1 Mobile data services 136
31.1.1 Short Message Service (SMS)
31.1.2 Multimedia Messaging Service (MMS)
31.1.3 General Packet Radio Service (GPRS)
31.1.4 Push-to-Talk (PTT)
31.1.5 High-Speed Downlink Packet Access (HSDPA)
31.1.6 High-Speed Uplink Packet Access (HSUPA)
31.1.7 BlackBerry
31.1.8 Mobile TV
31.1.9 TETRA (TErrestrial Trunked RAdio)
31.1.10 Mobile broadband
31.2 Mobile content and applications 139
31.2.1 Location-based services (LBS)
31.2.2 Other developments
32. ROMANIA 140
32.1 Mobile data services 140
32.1.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
32.1.2 General Packet Radio Service (GPRS)
32.1.3 Enhanced Data for GSM Evolution (EDGE)
32.1.4 Broadband wireless data service (1x EV-DO)
32.1.5 WCDMA/HSDPA
32.1.6 i-mode
32.1.7 Mobile TV
32.1.8 BlackBerry
32.2 Mobile content and applications 142
33. RUSSIA 143
33.1 Mobile data services 143
33.1.1 SMS/MMS
33.1.2 GPRS
33.1.3 EDGE
33.1.4 Broadband wireless data service (1x EV-DO)
33.1.5 i-mode
33.1.6 BlackBerry
33.1.7 Mobile TV
33.1.7.1 Mobile broadcasting (DVB-H)
33.2 Mobile content and applications 145
33.2.1 Overview
33.2.2 Operators increase focus on mobile content and applications
33.2.3 Business market services
33.2.4 M-commerce
34. SERBIA 149
34.1 Mobile data services 149
34.1.1 Short Message Service (SMS)
34.1.2 Multimedia Messaging Service (MMS)
34.1.3 General Packet Radio Service (GPRS)
34.1.4 Enhanced Data for GSM Evolution (EDGE)
34.1.5 BlackBerry
34.1.6 Mobile Internet
34.2 Mobile content and applications 150
35. SLOVAKIA 151
35.1 Mobile data services 151
35.1.1 Enhanced Data for GSM Evolution (EDGE)
35.1.2 BlackBerry
35.2 Mobile content and applications 151
36. SLOVENIA 152
36.1 Mobile data services 152
36.1.1 SMS/MMS
36.1.2 GPRS
36.1.3 Push-to-Talk (PTT)
36.1.4 Enhanced Data Rates for GSM Evolution (EDGE)
36.1.5 BlackBerry
36.1.6 Mobile TV
36.2 Mobile content and applications 153
37. SPAIN 154
37.1 Mobile data services 154
37.1.1 Short Message Service (SMS)
37.1.2 Multimedia Messaging Service (MMS)
37.1.3 General Packet Radio Service (GPRS)
37.1.4 Push-to-Talk (PTT)
37.1.5 High-Speed Downlink Packet Access (HSDPA)
37.1.5.1 Telef¨®nica
37.1.5.2 Vodafone
37.1.5.3 Orange
37.1.6 BlackBerry
37.1.7 iPhone
37.1.8 i-mode
37.1.9 Mobile TV
37.1.9.1 Telef¨®nica M¨®viles
37.1.9.2 Vodafone
37.1.9.3 Orange
37.1.9.4 Sogecable
37.2 Mobile content and applications 158
37.2.1 Content co-operation
38. SWEDEN 159
38.1 Mobile data services 159
38.1.1 Short Message Service (SMS)
38.1.1.1 Premium SMS (PSMS)
38.1.1.2 Revenue distribution
38.1.2 Multimedia Messaging Service (MMS)
38.1.3 General Packet Radio Service (GPRS)
38.1.4 High-Speed Downlink Packet Access (HSDPA)
38.1.5 High-Speed Circuit-Switched Data (HSCSD)
38.1.6 Enhanced Data for GSM evolution (EDGE)
38.1.7 BlackBerry
38.1.8 iPhone
38.1.9 Push-to-Talk (PTT)
38.1.10 Long-term evolution (LTE)
38.1.11 Mobile TV
38.1.11.1 TeliaSonera
38.1.11.2 Tele2
38.1.11.3 H3
38.2 Mobile content and applications 163
38.2.1 Location-based services (LBS)
39. SWITZERLAND 165
39.1 Mobile data services 165
39.1.1 Short Message Service (SMS)
39.1.2 Multimedia Messaging Service (MMS)
39.1.3 General Packet Radio Service (GPRS)
39.1.4 High-Speed Downlink Packet Access (HSDPA)
39.1.5 High-Speed Circuit Switched Data (HSCSD)
39.1.6 Enhanced Data for GSM Evolution (EDGE)
39.1.7 BlackBerry
39.1.8 iPhone
39.1.9 Mobile TV
39.2 Mobile applications 168
39.2.1 Location-based services (LBS)
39.2.2 Mobile ticketing
40. UKRAINE 169
40.1 Mobile data services 169
40.1.1 SMS/MMS
40.1.2 Push-to-Talk (PTT)
40.1.3 Enhanced Data for GSM Evolution (EDGE)
40.1.4 Broadband wireless data service (1x EV-DO)
40.1.5 High-Speed Downlink Packet Access (HSDPA)
40.1.6 Unlicensed Mobile Access (UMA)
40.1.7 BlackBerry
40.1.8 Mobile TV
40.2 Mobile content and applications 171
41. UNITED KINGDOM 173
41.1 Mobile data services 173
41.1.1 Consumer use of multimedia services
41.1.2 Short Message Service (SMS)
41.1.3 Multimedia Messaging Service (MMS)
41.1.4 General Packet Radio Service (GPRS)
41.1.5 High-Speed Circuit Switched Data (HSCSD)
41.1.6 High-Speed Uplink Packet Access (HSUPA)
41.1.7 High-Speed Downlink Packet Access (HSDPA)
41.1.7.1 O2
41.1.7.2 T-Mobile
41.1.7.3 Vodafone
41.1.7.4 3
41.1.7.5 Orange
41.1.8 i-mode
41.1.9 BlackBerry
41.1.10 Enhanced Data for GSM evolution (EDGE)
41.1.11 Bundled mobile-notebook deals
41.1.12 Mobile broadband
41.1.12.1 Players
41.1.13 Mobile TV
41.1.13.1 Spectrum issues
41.1.13.2 Digital Video Broadcasting-Handheld (DVB-H)
41.1.13.3 Digital Audio Broadcasting (DAB-IP)
41.1.13.4 TDtv
41.1.13.5 MediaFLO
41.1.14 TETRA (TErrestrial Trunked RAdio)
41.2 Mobile content and applications 182
41.2.1 Music services
41.2.2 Other services
41.2.3 Video portals
41.2.3.1 EyeVibe
41.2.3.2 Orange World
41.2.3.3 Vodafone live!
41.2.3.4 Planet 3
42. GLOSSARY OF ABBREVIATIONS 186
Tables
Table 1-Data revenue as % of total mobile revenues in select European countries-2006-2007 1
Table 2-Average ARPU (€) by country in select European countries-2006-2007 3
Table 3-Voice ARPU, non-voice ARPU, total mobile ARPU-Western Europe-2006; 2012 4
Table 4-Mobile broadband costs in select European countries-June 2008 5
Table 5-Mobile SMS messaging revenue and forecasts-2004-2008 6
Table 6-Camera-enabled shipments-2002-2007 7
Table 7-European mobile gaming market value-2005-2007; 2009, 2012 23
Table 8-Data services revenue as % of total in Austria ? 1999-2007 28
Table 9-SMS messages sent in Austria-2004-2007 28
Table 10-mobilkom austria SMS sent-2004-2007 28
Table 11-mobilkom Austria-data as proportion of revenue-2004-2007 28
Table 12-MMS messages sent in Austria-2005-2007 29
Table 13-Mobile broadband subscribers in Austria-2005-2007 30
Table 14-Mobile broadband subscribers-2005-2007 33
Table 15-Mobile broadband subscribers in Austria-2005-2007 34
Table 16-Proximus SMS messages-2007-2008 37
Table 17-Premium SMS market overview in Belgium 37
Table 18-T-Mobile data: proportion of revenue-2004-2007 50
Table 19-Data sent by GPRS, EDGE and UMTS by operator in Denmark-2006-2007 54
Table 20-Total SMS sent in Denmark-2003-2007 54
Table 21-Service provider proportion of SMS messages sent in Denmark-2004-2007 54
Table 22-Total MMS sent in Denmark-2003-2007 55
Table 23-Service provider proportion of MMS messages sent in Denmark-2006-2007 55
Table 24-GPRS subscribers and market share of operators change in Denmark-2007 55
Table 25-GPRS subscribers in Denmark-2002-2008 56
Table 26-TETRA subscribers by operator in Denmark-2006-2007 58
Table 27-Mobile broadband subscribers and market share by operator in Denmark-2007 58
Table 28-SMS messages sent per operator-2004-2007 59
Table 29-MMS messages sent per operator-2004-2007 59
Table 30-GPRS users per operator-2004-2007 60
Table 31-EMT mobile broadband subscribers-2006-2008 60
Table 32-SMS messages sent and annual change in Finland-1999-2008 63
Table 33-TeliaSonera SMS messages sent-2002-2006 63
Table 34-MMS messages sent and annual change in Finland-2003-2008 64
Table 35-Mobile broadband subscribers-2007-2008 66
Table 36-Data market revenue in France-2002-2008 68
Table 37-Annual SMS/MMS volume in France-2000-2008 68
Table 38-Mobile services revenues by sector in France-2005-2008 68
Table 39-Orange data revenue as % of total ? 2005-2008 68
Table 40-SMS traffic volume (national) in France-2004-2008 69
Table 41-SMS user market growth in France-2002-2008 69
Table 42-Value-added services revenue and volume (mobile networks) in France-2003-2008 69
Table 43-Mobile multimedia users and annual change (metropolitan) in France-2004-2008 70
Table 44-MMS messages sent in France-2005-2008 70
Table 45-Orange mobile broadband subscribers-2004-2008 71
Table 46-Orange mobile subscribers (France)-2005-2008 71
Table 47-Orange annualised voice and data ARPU-2005-2008 72
Table 48-Orange mobile consumer revenue-2005-2008 72
Table 49-SFR mobile data revenue (non-messaging)-2007-2008 72
Table 50 ? SFR subscribers-2006-2008 72
Table 51-Mobile data sent in Germany-2005-2007 79
Table 52-Annual mobile data value in Germany-2004-2007 79
Table 53-SMS annual message traffic in Germany-1998-2007 79
Table 54-Annual MMS traffic in Germany-2002-2007 80
Table 55-Broadband capable handset market in Germany-2006; 2010; 2015 81
Table 56-E-Plus i-mode subscribers (historic)-2002-2005 83
Table 57-Vodafone i-mode subscribers (historic)-2005-2006 83
Table 58-Vodafone live! subscribers (historic) ? 2002-2007 84
Table 59-Total SMS traffic by operator in Iceland-2000-2007 95
Table 60-Total MMS messages in Iceland-2006-2007 95
Table 61-Mobile data as proportion of total revenue in Ireland ? 2006-2008 97
Table 62-SMS messages sent in Ireland-2000-2008 97
Table 63-MMS messages sent in Ireland-2005-2008 98
Table 64-Mobile broadband subscribers in Ireland-2007-2008 99
Table 65-Mobile broadband subscribers-2007-2008 100
Table 66-Vodafone data as proportion of revenue-2004-2008 102
Table 67-Vodafone live! subscribers (Italy)-2002-2007 104
Table 68-TIM mobile broadband subscribers-2006-2008 106
Table 69-Total SMS and MMS messages sent in Lithuania-2004-2008 110
Table 70-GPRS, EDGE & UMTS subscribers in Lithuania-2004-2008 110
Table 71-Mobile broadband subscribers in Lithuania-September 2008 111
Table 72-SMS messages in Luxembourg-2004-2007 113
Table 73-SMS messages in Malta-2005-2008 116
Table 74-MMS messages in Malta-2006-2008 116
Table 75-Mobile VAS as proportion of total mobile revenue-2002-2007 118
Table 76-Breakdown of mobile VAS revenue by service-2007 118
Table 77-Breakdown of mobile VAS revenue by operator-2007 118
Table 78-Mobile Internet usage in Russia & Moscow-2007 120
Table 79-Regular mobile Internet users per selected operators-2007 121
Table 80-Top 5 mobile Internet website categories-March 2008 121
Table 81-Breakdown of mobile content revenue by operator-2007 121
Table 82-SMS messages sent-2001-2007 124
Table 83-KPN Mobile non-voice proportion of ARPU-2004-2008 126
Table 84-KPN i-mode subscribers (historic) ? 2002-2005 128
Table 85-Annual SMS sent in Norway-1999-2007 130
Table 86-MMS messages sent and annual change in Norway-2004-2007 130
Table 87-Mobile broadband subscribers-2005-2007 132
Table 88-Nordisk Mobiltelefon subscribers-2006-2008 132
Table 89-SMSs sent annually and annual change in Portugal-2004-2008 136
Table 90-MMS sessions and traffic in Portugal-2007-2008 136
Table 91-Mobile Internet sessions and traffic in Portugal-2007-2008 136
Table 92-Mobile broadband subscribers-2007-2008 138
Table 93-Mobile Internet access subscribers-2003-2007 140
Table 94-Mobile VAS as proportion of total mobile revenue-2002-2007 143
Table 95-Breakdown of mobile VAS revenue by service-2007 143
Table 96-Breakdown of mobile VAS revenue by operator-2007 143
Table 97-Mobile Internet usage in Russia & Moscow-2007 145
Table 98-Regular mobile Internet users per selected operators-2007 146
Table 99-Top 5 mobile Internet website categories-March 2008 146
Table 100-Breakdown of mobile content revenue by operator-2007 146
Table 101-Total mobile broadband subscribers-2005-2007 151
Table 102-Mobile portal Planet 9 annual visitors and annual change-2004-2007 153
Table 103-Mobile data revenue in Spain-2006-2008 154
Table 104-Mobile datacards # per UMTS and HSDPA in Spain-2006-2007 154
Table 105-SMS revenue and messages sent in Spain-2006-2008 154
Table 106-SMS by operator in Spain-2006-2007 154
Table 107-Premium SMS revenue and messages sent in Spain-2005-2008 154
Table 108-MMS revenue and messages sent in Spain-2004-2008 155
Table 109-HSPA subscribers in Spain-2006-2008 155
Table 110-Mobile TV subscribers by operator in Spain-June 2008 157
Table 111-Mobile data services and traffic in Sweden-2002-2007 159
Table 112-Annual and monthly SMS volumes in Sweden-1999-2007 160
Table 113-MMS messages sent and revenue in Sweden-2003-2007 161
Table 114-Mobile Internet traffic in Switzerland-2003-2006 165
Table 115-Swisscom Mobile sent SMS and MMS in Switzerland-2007-2008 165
Table 116-SMS, PSMS traffic and annual change in Switzerland-2002-2006 165
Table 117-MMS, premium MMS traffic and annual change in Switzerland-2003-2006 166
Table 118-Top 10 mobile content providers-January-March 2007 171
Table 119-Total and average text messages sent in the UK-1999-2007 173
Table 120-SMS and MMS revenue by operator in the UK-2006-2008 174
Table 121-SMS and MMS volumes by operator in the UK-2006-2008 174
Table 122-Mobile broadband connection types and usage-2008 178
Table 123-Mobile broadband market share-September 2008 178
Table 124-Mobile broadband market share in the UK-September 2008 179
Table 125-Vodafone live! subscribers-2005-2007 184
Exhibit
Exhibit 1-EDGE network operators in select European countries-2008 8
Exhibit 2-Sample European HSCSD networks-2008 8
Exhibit 3-HSPA network operators-2009 11
Exhibit 4-HSUPA network operators-2009 12
Exhibit 5-i-mode networks in select European markets-February 2008 20
Exhibit 6-Examples of BlackBerry availability in Europe-2008 20
Exhibit 7-BlackBerry services defined 26
Exhibit 8-Premium SMS market overview in Denmark-2008 55
Exhibit 9-Premium SMS market overview in Finland-2005 64
Exhibit 10-Premium SMS market overview in France-2008 69
Exhibit 11-Operators GPRS and GPRS/WiFi launch dates in France 70
Exhibit 12-Selected MMS launches in Germany 80
Exhibit 13-Premium SMS market overview in Norway-2008 130
Exhibit 14-Premium SMS market overview in Sweden-2008 160
