Report Highlights
In 2008, affected by financial crisis, the growth rate of China's management software market has further declined. Because of group enterprises' management and control demands, high-end product market still keeps rapid growth; however, affected by external environment, SMEs' informatization investment slows down. In our definition, the management software market includes financial management software, ERP software, CRM software, SCM software, HRM software, and EAM software segments. In 2008, the market segments showed a number of development trends: The financial management software and ERP software segments grew slowly and steadily, the CRM software and EAM software segments experienced fast growth, thanks to the escalation of enterprises' intensive management.
With regard to market competition, international manufacturers pay more attention to middle-and low-end markets, so the competition in this market is heating up. The competition form between industry chains is strengthened, which is around management software manufacturers. Large-scale comprehensive manufacturers have obvious convergence trend, management software market has active capital operation; national infrastructure investment drives the demands increase on electric power and transportation industries, industry management software providers have great potential.
In the face of changes and challenges of competition and the market, we release 2008-2009 Annual Report on China's Management Software Market (General Report), which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research in leading vendors' main product lines, it depicts the changes in the market from the angle of product structure, regional markets, vertical markets, parallel markets and distribution channels.
* All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
