Research Category

2009 Trends to Watch: Prosumer Technologies 2009-2-2 17:35

Publisher:

Published:

Dec. 2008

Format:

PDF

Price:

US$1295.00 Single User PDF

Key Words:

Prosumer Technologies

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Report Summary

This brief highlights the main trends that we anticipates in the prosumer technology market in 2009.

Scope

Provides an overview of the drivers and barriers that are affecting the implementation of prosumer technologies in 2009.

Outlines take on the future of prosumer technologies both from a technology and business perspective.

Report Highlights

*The blogs are right: graduates are driving the integration of consumer technologies into enterprises. However, it is the graduates of 1999, not 2008, who are driving the change. These graduates-turned-managers grew up with IT, and they understand the benefits that leading-edge consumer technology can bring to their organizations.

*The problem with social networking is that it has a soft ROI, which is making it hard for vendors to convince enterprises to make investments. The strongest business case can be made for knowledge workers operating from dispersed locations and we expect better traction in vertical markets such as professional services and engineering.

*The enterprise mobile device market is estimated to be worth $13 billion in 2008, growing to $18 billion in 2012. The increasing demand for smartphones is the primary driver for the growth in enterprise expenditure on mobile devices.

Reasons to Purchase

*Learn about the major trends affecting the prosumer technology market over the course of 2009.
*Understand the challenges that may hinder the implementation of prosumer technologies.
*Identify potential strategies that could allow stakeholders in the market to minimize risk and maximize rewards through 2009.

Report Outline

VIEW

CATALYST

SUMMARY

ANALYSIS

Consumer and enterprise technologies are converging on the prosumer market

Some technologies have a higher penetration in the consumer and enterprise markets than others

Smartphone adoption will be driven in 2009 by prosumers' desire for convenience

Mobile device manufacturers are now targeting the prosumer

New market entrants are expanding the prosumer segment

HTC and Google's G1: an interesting proposition for the prosumer

We expect SMBs to invest in consumer brands as low-cost solutions

Google Apps is being used as a supplementary office productivity tool

Skype is viewed as a low cost alternative to enterprise grade telephony solutions

Enterprises will use online social media as a marketing and recruitment channel in 2009

Some consumer brands are used more than others by enterprises and prosumers

Enterprises' concerns over social networking may prevent its future adoption

Social networking is only likely to be deployed for knowledge workers

ACTIONS

Vendors and enterprises should carefully evaluate the opportunities presented by prosumer technologies

APPENDIX

Methodology
Further reading
Ask the analyst
consulting
Disclaimer

List of Figures

Figure 1: Depiction of technologies by their perceived maturity in both the enterprise and consumer markets
Figure 2: Vendors are positioning their products to tap into the prosumer market
Figure 3: Depiction of commercial brands by their penetration in the enterprise and consumer markets
Figure 4: Social networking is perceived to be of relatively low value by enterprises